Latest / How To Protect The Ocean / Surfrider: 40 Years of Celebrating Community and Coastal Conservation
Transcript
- 0:00A lot of times, being in conservation can make you feel pretty lonely. When
- 0:03you start to see and observe things around your local area, you
- 0:07start to see maybe flooding or a lot of debris around
- 0:10rivers and streams and coastlines, it can be kind
- 0:14of weird, just you being aware of it, you telling people, people not
- 0:17really caring, your family and friends being like, well, what can we do? We can't do
- 0:20much. And it can feel very lonely. I've heard that a lot from
- 0:24people in the audience and just people who are trying to get into conservation, and
- 0:28they want to do something. but they may not have a marine biology background. They
- 0:32may have other jobs and they just can't dedicate their full time to
- 0:35it. And they just feel kind of lonesome and just being like, ah, what can
- 0:38we really do? But they feel that, you know, climate
- 0:42anxiety, ocean anxiety type thing. But there is
- 0:46ways that you can feel more of a community in
- 0:49and around the issues that you care about the most, like the environment. And that's joining
- 0:53a place like Surfrider. And Surfrider has been
- 0:56doing conservation advocacy work along
- 1:00the coastlines, not only for surfers, but for everybody
- 1:03and the entire community who lives in and around the coastline. And
- 1:07we are here to talk today with CEO Chad
- 1:11Nelson of the 40th anniversary. where
- 1:15the surf rider organization originated and
- 1:19how it's doing and where it's going to go in the future. We're
- 1:22gonna talk all things policy and advocacy work
- 1:26and how they created the chapter network, how
- 1:29they have all these volunteers and how they make sure that everybody's trained up
- 1:33and feeling like a community and some of the great things
- 1:36that they've done over the last 40 years and hopefully in
- 1:4040 more. So we're gonna talk about that on today's episode of the How to Protect the Ocean podcast.
- 1:44Let's start the show. Hey,
- 1:49everybody, welcome back to another exciting episode of the How to Protect the Ocean podcast. I'm
- 1:52your host, Andrew Lewin, and this is the podcast where you find out what's happening with
- 1:56the ocean, how you can speak up for the ocean and what you can do to
- 1:59live for a better ocean by taking action. And on
- 2:02today's episode, it's a special one, folks. We got another interview this time
- 2:06with CEO Chad Nelson is back from
- 2:09Surfrider. on the episode on how to protect the ocean
- 2:12to discuss the 40th anniversary of
- 2:16Surfrider. We're going to talk about the origins, how a few surfers
- 2:20decided to say, hey, you know what? We need to start looking at what's
- 2:23happening around us. We're starting to see some hot surfing
- 2:27spots go away, move away, get transformed into
- 2:31harbors and so forth, and water quality diminishing. We
- 2:34need to do something about it. We need to stand up as a community, as a surfing
- 2:38community. And that blossomed over the years, over the last 40 years,
- 2:42into a network of over 100,000 volunteers, 200 chapters,
- 2:4780 full-time staff, and so many good
- 2:52things done for our coastlines, for the ocean, and
- 2:55for the communities that lie within them. And it's a
- 2:59lot of fun to be able to talk to Chad. Chad's been on the podcast a
- 3:02number of times. We've talked about his career, why he chose a PhD
- 3:05when he did and when he did his PhD. We talked about that in another episode. Today
- 3:09we focus solely on his 29 years growing
- 3:13as a biologist, as a person into the adult
- 3:16he is now, going from an intern now as the CEO of
- 3:21one of the largest grassroots organizations in the world. and
- 3:24being able to talk about all the great things that he has been
- 3:27able to be a part of as a surf rider and what they've been able to do and
- 3:31how they feed off of the passion of
- 3:34the volunteers that make up the chapter network as
- 3:38well as build programs because of that passion and
- 3:41be able to share it with other chapters and be able to do something on
- 3:44a larger scale. And at the beginning I said, you know, sometimes conservation can
- 3:48feel lonely and even myself Sitting in this office talking
- 3:52about oceans when I'm not doing an interview and doing a solo episode a
- 3:55lot of the times I'm like man I wish I could really be out there and be a part of it well being
- 3:59a part of surf rider means being a part of the Action and you can be
- 4:02a part of the action in a lot of different ways And I'm gonna put a
- 4:05link in the show notes in the description It's
- 4:09volunteer dot surf rider org you can join
- 4:12as a volunteer because it's one of the greatest organizations around
- 4:16and it really is It listens to its volunteer, it trains its
- 4:19volunteers, and you can feel like you're doing something for the coastline in
- 4:24and around your area. And it's not only in the U.S., it's in Canada, it's in
- 4:27other places. So just go to that website, volunteers.surfrider.org, and
- 4:32you can join as a volunteer. And for now, you can listen to Chad Nelson
- 4:35talking about the wonderful things that's been happening over the last 40 years. with
- 4:40Surfrider. Enjoy the interview and I will talk to you after. Hey, Chad, welcome
- 4:43back to the How to Protect the Ocean podcast. Are you ready to talk about
- 4:49Yeah. Hey, thanks, Andrew, for having me back. And these are exciting
- 4:55Absolutely, not only for SurfRider, for everybody who's
- 4:58not only involved in SurfRider, but who have been following SurfRider
- 5:02for a long time. It's not every day where you
- 5:05get an organization that hits 40 years and being around
- 5:08and doing amazing things. And today, you know trad you've
- 5:12been on the podcast before a number of times we've gone over sort
- 5:15of your development through ocean science and ocean conservation
- 5:19you know your phd work and and so forth we've talked about
- 5:22your involvement in surf rider here and there and as the ceo
- 5:26and executive director like that's a huge thing but
- 5:29we haven't really talked about the your evolution in Surfrider, because
- 5:33you've been around, I think it's almost 29 years since
- 5:36you started your internships and so forth. And
- 5:40it's been around 40 years. So you've been there for a significant portion of over
- 5:4450% of the time since Surfrider has been around. So we're
- 5:47going to get into where it started, how
- 5:50it's going, and then where you're headed into the future. So
- 5:54this is going to be a lot of fun. But just to give people a
- 5:57little bit of a refresher, can you just let us know who you are and
- 6:02Sure. My name is Chad Nelson and I'm the CEO of the Surfrider Foundation.
- 6:07Awesome. And now being the CEO
- 6:10and starting off where you started off, it's got
- 6:14to be an incredible journey. We've seen Surfrider
- 6:17be one of the largest, you know, grassroots organizations,
- 6:22coastal organizations in the U.S. and maybe
- 6:26even the world. You've done some great things from a policy focus
- 6:30that we've covered on the podcast before, and we'll talk a little bit about
- 6:33that. But it's definitely, it is a grassroots organization,
- 6:37started off as a grassroots organization. But can we just start from
- 6:41the beginning and just be like, how did it all begin with
- 6:44Surfrider? How did this incredible organization become this incredible?
- 6:50Yeah, no, it's a great story. And you know, it
- 6:54started that the summer August of 1984 is our
- 6:58sort of birthday and when we were founded. And, you
- 7:02know, as is often the case, it was sort of a confluence of events.
- 7:05Okay. The surfers
- 7:10were focused on Malibu, you know, First
- 7:13Point, Surfrider Beach, famous wave, the wave of Gidget,
- 7:18still like a world-class surf spot that,
- 7:22you know, the water was constantly polluted, the inlet there
- 7:25was being managed without regard for surfing or coastal recreation,
- 7:29so they were They were frustrated about surfers
- 7:32not having a role. Surf spots in California
- 7:36have been destroyed. Killerdana, which is now a harbor, was an
- 7:41iconic, famous wave. People weren't
- 7:44listening to surfers. And as we were talking about before we
- 7:47got on here, there was also this negative stereotype. And
- 7:51the Olympics were in Los Angeles in 1984. That's right. And
- 7:56these three founders who I'll talk about, you know, sort of saw athletes
- 8:00on the world stage at the Olympics. And we're thinking, why aren't
- 8:03surfers sort of perceived in that way?
- 8:07And, you know, interestingly enough, surfing is also now in
- 8:10the Olympics. Yes, it is. Yeah. And so,
- 8:14you know, they decided to, I mean, what they did is
- 8:17sort of what any good activist does is they saw a problem and
- 8:22they decided to do something about it. And so a guy
- 8:25named Glenn Henning, another guy named Tom Pratt,
- 8:29and a really highly regarded Malibu surfer, Lance Carson,
- 8:33were sort of the three guys that were credited with founding Surfrider in
- 8:371984 to try to improve surfing reputation,
- 8:41give surfers a voice in coastal
- 8:44management decisions. and ultimately sort of start protecting
- 8:48surf spots. And in the beginning, we'll talk
- 8:51about the evolution, but in the beginning, it was really about surfers trying to
- 8:54protect surf spots that were being destroyed. It was somewhat
- 8:58myopic. That said, they also
- 9:02had something which we don't do anymore called the Baja Assistance Program. A
- 9:06lot of surfers were going down to Baja, so it had like a humanitarian arm
- 9:09also. And they were bringing supplies and
- 9:13stuff down to families in Baja. Again, part of that was to try
- 9:17to like change the perception of surfers as being stewards
- 9:20and good citizens as opposed to sort of the negative stereotype.
- 9:25Now that's what they did that with Surfrider. That was one of the like first
- 9:28Yeah, it was like a program in the early days called the Baja Assistance Program.
- 9:33How that's so cool. And that's just, it's kind of cool. Cause that's just like
- 9:36impact. Like here where you, you know, we're on your waves, you know, we're surfing your
- 9:39waves, we're in your area. Here's some stuff that,
- 9:43that might help you out. Like let's be a community. Yeah. I
- 9:46love that. I love that aspect. What would, you know, when you have these, these
- 9:50three founders, what, and obviously they were probably a part of
- 9:53a larger surfing community. You're not just a surfer by yourself. You
- 9:56usually surfer with some friends and, and, and maybe
- 9:59family. And then you build this community. What was sort of
- 10:02the first perceptions of Surfrider by other surfers when
- 10:08You know, that's a great question. I was 14 years
- 10:12old. I was vaguely aware, but I wasn't in the mix.
- 10:18I can generally sense that there
- 10:22was a lot of excitement about it. Surfer Magazine
- 10:26was supporting it. Yvon Chouinard, the infamous founder of Patagonia,
- 10:32was an early financial supporter. There
- 10:37was a lot of goodwill, certainly in the surf
- 10:41industry, to support Surfrider. And I
- 10:44think there was a little bit of a sense of, OK, it's about time. Um,
- 10:48and actually, you know, we, we ended up developing this
- 10:51grassroots model that took a little while. It was, it wasn't until
- 10:551993 that these built the chapter network. But, um, part
- 10:59of that was because there was so much interest in other places, uh, and
- 11:03the organization was so small. Uh, they were like, Hey, we
- 11:07can't help you. However, if you want
- 11:10to start a chapter, we can bond together and work on these things together. So
- 11:15And it's a difficult model to implement, right? Because it takes a
- 11:19lot of trust to other people because it's, you know, you're using the Surfrider name,
- 11:22which you've, which at this point is what it's almost 10 years at this
- 11:26point where they. after they develop it, where they're developing a good name
- 11:29of doing some great things, having some impact on other communities, trying
- 11:33to save some iconic surf spots and stop
- 11:36development where these surf spots are, obviously preserving
- 11:41water quality. You build up this great name, and then people
- 11:44are like, hey, we want to be a part of this. It's like, all right, let's think about
- 11:48this a little bit. Knowing surfers, though, that community
- 11:51feel, you're probably like, this is great. Let's try and figure this out. You
- 11:56said it took a while to develop this chapter model. Do
- 11:59you know what some of those challenges were? Because probably in
- 12:02and around near the beginning where you started, you
- 12:05know, volunteering and stuff. But were you around at this point where they developed
- 12:10I wasn't around. And when I started, I think there was 24 chapters.
- 12:15OK. So it's still relatively small. But what actually what
- 12:19happened, which was interesting, is, you know, I think they were A
- 12:22couple of interesting things. The guys who started Surfrider sort
- 12:25of admittedly didn't know what they were doing. Right. Right. You
- 12:29know, oftentimes big environmental
- 12:34nonprofits were started by a philanthropist or,
- 12:38you know, the Kennedys started the Keepers, you
- 12:41know, and so this was just a bunch of scrappy surfers
- 12:45who were tired of getting pushed around. And
- 12:49so, you know, in the beginning, there was a lot of trials and tribulations. And,
- 12:56and so I think they were just trying to like, figure it out. Everyone had jobs.
- 13:00Yeah. And what happened was there was a there's
- 13:03a really kind of an iconic coastal conservationist in
- 13:06California named Mark Massara, who's a surfing lawyer. Yes. Who
- 13:10was an attorney for Surfrider in those early days. And
- 13:14he helped lead a lawsuit against a
- 13:20which we won in 1992. And at the time it was the second
- 13:24largest Clean Water Act lawsuit in the country. Wow.
- 13:29And that put surfers, uh, surf writer on the map. Yeah. You
- 13:33know, people again, like people were like, what a bunch of
- 13:36surfers took on, you know, this giant paper
- 13:40company and yeah. Yeah. Cause they were dumping effluent in
- 13:43the, in the Bay at Humboldt Bay and it was impacting the water quality in the surf. And
- 13:47of course, So that made national media.
- 13:51And that's when the phone started ringing. We've got problems
- 13:55in New Jersey. We've got problems in Florida. We've got problems in
- 13:58Texas. And this staff of five
- 14:02at the time was like, I
- 14:05don't know what to do. And we had a board member named Gordon
- 14:09Labetz. He was on the board of directors. And he was heavily involved
- 14:12in the Sierra Club. And so, you know Sierra Club
- 14:15has a chapter model also, that's right. So he said hey
- 14:20Maybe it's time for surf rider to start chapters And
- 14:25so we did it and I have to say I I You
- 14:30know, I didn't come up with it. I inherited it as an employee
- 14:34here, but I cannot tell you how effective it is. Right.
- 14:39I truly, you know, now I've been at this for a long time. I've worked with
- 14:42just about every other conservation group
- 14:45in the country. And I really think this grassroots model,
- 14:56I'm such a big believer. Um, so I think for a number of
- 15:00reasons, one, um, I think that like
- 15:03matching the bottom up with the top down as a potent sort
- 15:07of formula. And that's because, um, we
- 15:11have real people in communities who are
- 15:14passionate about these issues, taking things on
- 15:18and, um, and that is a scale.
- 15:23that a, we understand as humans, right? You talk
- 15:26about the country and 400 million people, like nobody really can
- 15:29wrap their head around what that means. Um, and, and
- 15:33so part of it, and you, you know, and we're also, we're working with people
- 15:36who are experiencing the issues firsthand. Um,
- 15:40and you can have a lot of influence at the local level at your city council
- 15:44meeting. Um, it's a place where everyone has agency. And
- 15:50so, you know, can you affect a federal law like the Inflation
- 15:54Reduction Act in DC? Well, you can try and
- 15:58we do, right? You call and write and you talk to your representatives,
- 16:02but that's very different than going into your local city hall and talking
- 16:05to your city council members. So I think there's,
- 16:09you know, and I, you know, I get this from some of the big national groups. Sometimes
- 16:13they'll, they'll call in and they'll be like, I use this
- 16:23I'm like, yeah, what state? What town? What
- 16:27kind of fishing? Do you want a commercial guy, wreck guy, spear guy?
- 16:32And so we're working with people who are really in touch
- 16:36with what's going on. No, that's not true. I was down there yesterday, and
- 16:39I saw it. So it's grounded in
- 16:43reality. And so I think that's the power of
- 16:47the model. You
- 16:50know, it's a lot of work to, of course, for all these volunteers and
- 16:54activists. And whereas I think a lot of groups focus on
- 16:58scientists and economists and policy
- 17:02makers and lawyers, you know, we spend a lot of our
- 17:06money, time and energy on grassroots organizing because that's
- 17:09where You know, where we invest to
- 17:12make this work and all those other things are important
- 17:16to I, you know, and we work with a lot of those groups
- 17:19that are more sort of nationally focused, but I
- 17:23think so. I think there's a lot of power there, you know, and then our challenges. is
- 17:27you know the framework of the organization is how do we take that and scale it up to
- 17:31the state level yeah up to the federal level and even in
- 17:34some cases in the international level well here's what i i
- 17:37love about it just from looking outside outside and is
- 17:42I hear from a lot of people, uh, you know, in sort of
- 17:45my work as a podcaster and building this community where you hear a
- 17:48lot of people, it's like, I feel alone. Like I feel like I'm by myself. I see these
- 17:52things happening in my community or I see it on, on a
- 17:55video and I feel like I just, I feel helpless. I just can't do
- 17:59it. And I think what the chapter model does, especially at
- 18:02surf riders, it gives you that collective home. where
- 18:06it's like you may not be at the headquarters in California, but
- 18:09you are, you might be in Florida, you might be in North Carolina, you might be in New Jersey,
- 18:13but you are, you are sitting there, you are seeing something, and
- 18:17then you can go back and get resources from the chapter
- 18:21or from maybe headquarters and be like, hey, look, here's the problem that we're facing.
- 18:24Have you guys ever dealt with this before? Can we offer some solutions? And
- 18:28then you have these connections at not only the local level, but
- 18:32you also, and other local levels around the coastline or
- 18:35if it's the same coast or different coast, you also have it at the
- 18:38county level, at the state level, and at the federal level where
- 18:42you can start to affect change. And so that person who felt so alone by
- 18:45just volunteering with Surfrider or another chapter,
- 18:49you get this home and you get the support that you probably never had
- 18:53before. And I think that's where that benefit is. And then
- 18:56of course, you want that big voice at the top to
- 19:00say, hey, federally or state-wise, we
- 19:03need to make changes. Now you have this influence, because
- 19:07from the name of it as an organization, you
- 19:10can walk in and just be like, well, we have this many volunteers
- 19:19Yeah, it's such a powerful and effective model. It
- 19:22could probably be scary to a lot of the anti-environmental
- 19:26policy people that we see. Be like, oh, god, here comes Surfrider.
- 19:30They've got some power. Yeah, we like to think so. Well,
- 19:33I'm sure it has. I mean, over time, and we'll talk about it
- 19:36in just a sec, Surf Rider as an organization, as
- 19:40a grassroots organization, has been able to do a lot of effective policy work
- 19:44in collaboration with a lot of organizations. But
- 19:48you have a name. You have this good name. And
- 19:52you've worked hard to do that. But before we get into that,
- 19:56you mentioned that there are challenges that come through with, you
- 19:59know, building a chapter and, and just taking, you know, time
- 20:03to, you know, from the beginning to even install that
- 20:06model and figure out that that model is working. What have
- 20:10been some of the major challenges that, that Surfrider has been able to overcome over
- 20:17Yeah, I think, you know, so, um, you know, to fast
- 20:20forward to today, we have 200 chapters in clubs, you know, up
- 20:25from 24 and, um, you know, well
- 20:29over a hundred thousand volunteers that participate with us every year. And,
- 20:33um, and so all those chapters are volunteer run.
- 20:38Um, so anytime you're dealing with, you know, I would argue
- 20:42we have, you know, probably close to a thousand what I call chapter leaders,
- 20:46people running the volunteer chapters and then tens of thousands of
- 20:50volunteers volunteering. And, um, so it's a lot of
- 20:53people. Yeah. Uh, and you know, it's a little bit of
- 20:56herding cats because they're all volunteers. So, um, you
- 21:00know, I, I'm not in a position to tell them like what
- 21:03to do as their boss. I mean, we have guidelines and
- 21:07structure and you know, it's orderly and, um, actually.
- 21:12remarkably, people, you know, the network really stays on
- 21:15task and on mission, we don't spend a lot of time sort
- 21:19of self correcting. But so just organizing that
- 21:24number of people, you know,
- 21:27is a challenge, especially when they're all volunteers. And, you know, be volunteering
- 21:31is challenging. So there's constantly trying to recruit new volunteers, trying
- 21:35to manage people so that they they recruit and
- 21:40transition out before they get burned out. Nobody can
- 21:43be a volunteer forever. You know, so in
- 21:47a healthy volunteer organization, you get in,
- 21:50you're excited, you do some things, you recruit other people, you're
- 21:54able to kind of take a backseat. They then recruit new
- 21:57people and there's this ongoing healthy cycle of folks.
- 22:03So just training volunteers, you
- 22:06know, retraining new volunteers, kind
- 22:09of trying to get everybody pointed in the same
- 22:13direction have always been the challenges. And
- 22:17the other challenge is really kind of a good challenge is
- 22:21we've always struggled to keep up with the interest. So
- 22:25there's so much interest. You know, the
- 22:29sort of volunteer capacity for good in the country is
- 22:33extraordinary. Yeah. It really speaks well to
- 22:36sort of humanity at a time when I think some people are, you
- 22:39know, frustrated with that. Yeah. And so, you
- 22:42know, we're always, you know, We have 80 employees now.
- 22:47We used to have five. We're still trying to keep up
- 22:50with the amount of interest. Yeah. I want to start a chapter. I
- 22:53need help here. And so that's a good problem. Yeah,
- 22:57absolutely. And, you know, and so, you
- 23:01know, we feel like we're we're always feeling like
- 23:04we're just tapping into the total capacity of what we could
- 23:07do with volunteers out there. You know, the better you are
- 23:11at organizing, the more people want to
- 23:15Well, that's it. And the more things you do, you're able to, I
- 23:20guess, accomplish, too, as an organization, the more people will be like, oh, a
- 23:23surfrider would be great. Plus, they're known as a grassroots organization. So
- 23:27they like to work with volunteers. And that's
- 23:30always wonderful. As you grow, though, I think one of the, I
- 23:34see one of the challenges is like, how do you remain like
- 23:37the same? Because you've got some great quality volunteers. You
- 23:41know, like they do some great work. And when we say volunteers,
- 23:44a lot of them have full-time jobs. And so they're doing this
- 23:48on top of that, right? It's it's
- 23:52a it's a challenge for them to do, but that's like their hobby. That's what they
- 23:55want to do. They want to protect the environment in their in their area. So
- 23:58you have a lot of great quality volunteers. Is
- 24:02there like an onboarding process for each volunteer so
- 24:05that, you know, they know the mission, the values of
- 24:09the organization so they stay true so you can continue to,
- 24:17Yeah, I mean, you're right. And, you know, before I started, I just want
- 24:21to say these, these, I'm, you know, I've been at this for a long time,
- 24:24and I am always humbled by the people
- 24:28who are volunteering for Surfrider. Yeah, because you're right. These
- 24:31are people with jobs and families, in many cases,
- 24:35you know, from high school kids to senior citizens,
- 24:38retirees, and everything in between. And They
- 24:43are doing the hard work volunteering because they
- 24:46want to protect our ocean waves and beaches. So it's just it is an extraordinary. I
- 24:49mean, I feel privileged to be working with such a like extraordinary, you
- 24:54know, group of people. And so. Yeah.
- 24:58And we invest a lot of time and energy in that. So we have like an online
- 25:01learning platform, you know, with training that
- 25:05we're sort of developing. It used to be sort of fairly crude. And
- 25:10now we're, you know, used to be, it started in the early days
- 25:14as a Xerox hard copy book.
- 25:18Yeah. Activist toolkit. You know, then
- 25:21it got online. And, you know, then at one
- 25:24point it was like an intranet and now it's actually like a
- 25:28online learning, uh, management system with like online courses.
- 25:32Um, we do a lot of, uh. We
- 25:36do a lot of regional training, and then we have a
- 25:39network of regional managers of staff that
- 25:43are out supporting the chapters. And so part of our goal
- 25:47is to have one chapter manager support
- 25:51a regional manager for every six or seven chapters. Gotcha.
- 25:56We have staff that are like everyday support
- 25:59to a region. So in California, we have
- 26:0318 chapters and we have three staff whose jobs southern
- 26:07central and northern that are, you know, supporting their chapters
- 26:12Love it. I love that. And it's so interesting, too,
- 26:16because there's so many different projects that must be going on at each individual
- 26:20chapter. Is there like
- 26:23a common, like what
- 26:27kind of projects are going on in some of these? Like I know there's
- 26:30so many, you don't have to name all of them obviously, but can you just talk about a
- 26:34Yeah, that'd be great. Yeah, so we really
- 26:38work on five issues. So clean water, beach
- 26:42access, plastic pollution, coast
- 26:45and climate, which is a sort of flooding and development work, and then ocean
- 26:49conservation. You know, that could range from the marine
- 26:53protected areas like the new Chumash National Marine Sanctuary to
- 26:56stopping bad things in the ocean, like offshore drilling. So
- 27:00those five pillars are one organizing, those
- 27:04are the issues that we focus on. Other issues like
- 27:07fisheries, we don't. That's one way of kind of focusing
- 27:11the work. And those are issues that tend to be relevant to
- 27:15people on the coasts and coastal recreation. And
- 27:19then we have a series of programs that are like stewardship programs, beach
- 27:23cleanups, Ocean-friendly gardens, which is, you know,
- 27:26turning your landscape into a solution to pollution. Ocean-friendly
- 27:31restaurants, helping restaurants get rid of plastics. We just
- 27:34launched ocean-friendly hotels and a climate action program, which
- 27:37is, you know, restoring coastal ecosystems. And
- 27:41so we build toolkits for all of those programs. Blue
- 27:44Water Task Force is another one. We do water quality monitoring. So those
- 27:48are like a suite of everyday programs that are hands-on. This
- 27:51is also why I think the organization is attractive. You can roll
- 27:54up your sleeves and actually do something in
- 27:58your community. And so we do those. And then we have advocacy
- 28:02campaigns at the local, state, and federal level on those five
- 28:05issues. And at any given day, there's about 140 of
- 28:10That's incredible. For
- 28:16all the stuff that goes, like you talked about a bottom-up, top-down
- 28:21type of organization that works in both ways, where
- 28:25you have this headquarters and like you said, right now you have about 80 employees and
- 28:29then you have this volunteer network, hundreds of
- 28:32thousands of people. When you
- 28:36develop these programs or you've been developing these programs over the years
- 28:40is are these programs from feedback of projects that
- 28:44are coming in as well as sort of directions the
- 28:48organizations from an organizational standpoint wants to
- 28:53Yeah, in many ways that the chapter network and we give a
- 28:57you know, you kind of referenced this earlier, we give the chapters a ton of autonomy. Right?
- 29:01So once you're a chartered chapter, you can Pick a program or
- 29:05a campaign or an issue you choose based
- 29:08on what's relevant and important to your issue. There's no reason to be
- 29:11working on beach access if you don't have a beach
- 29:15access issue in your community. For sure. Beach access
- 29:18is the biggest issue in your community and you come along and say, hey, let's talk about
- 29:22this marine protected area. No one's going to care. Right. And
- 29:25so we do give them a lot of autonomy to sort
- 29:29of pick and choose the issues that
- 29:34are most relevant to them. So
- 29:39that's a part of it. I'm now I'm forgetting
- 29:44Well, just like in terms of like, are there, I guess one of
- 29:47the things is, can you identify some of the projects that have come in that have really contributed to
- 29:53So they also experiment. And
- 29:56so it's like an R&D out in the field. Right.
- 30:00So, for example, you know, we're trying to figure out how to
- 30:03get rid of all these single use plastics in communities and we're trying to pass
- 30:06laws and policies and You know, sort
- 30:10of our our Huntington Beach chapter and our San Diego chapter
- 30:14and our Oahu chapter. We're like,
- 30:17hey, why are we asking restaurants to get rid of single use plastics? And
- 30:21so, you know, they started the ocean friendly restaurants program. And
- 30:26then they started trading information, and they kind of figured out what
- 30:29worked. And we were like, wow, this is cool. I
- 30:32think there's interest in this elsewhere. So we just sort
- 30:36of adopted it, nationalized it, and standardized it, and then reissued
- 30:41it to the whole network. Um, so a lot
- 30:44of it comes from the, from the, from the chapter network
- 30:48itself. Um, and you know, our
- 30:51chapters, this climate action program, which is restoring habitats, you
- 30:55know, Cape Fear chapter was doing a, uh, they'd
- 30:58collect Christmas trees after Christmas. And, uh, and then they'd
- 31:02in the spring, they'd plant them in the dunes, uh, you
- 31:05know, and, uh, Miami chapters doing dune restoration and,
- 31:10uh, folks in, um, Up in
- 31:13Maine, we're doing wetland restoration. And so we were like, and then, you
- 31:16know, we had mangrove planting in Puerto Rico and we're like, hey, a
- 31:20lot of chapters are actually doing coastal restoration work.
- 31:23This is great for resilience. Same thing.
- 31:27Let's aggregate this, start building some tools and
- 31:30build a formal program. So a lot of it comes from, from
- 31:34the bot, observing what the network's doing and then
- 31:38picking and choosing the ideas that seem to have, um, some
- 31:42momentum and some impact and kind of the same with the
- 31:46advocacy we see local action happening in different places
- 31:53Decade ago, like, let's, let's build a toolkit.
- 31:58Yeah. And redistribute it. And so it really
- 32:01is a kind of, we have the fortune of
- 32:05like being able to observe the whole network. And these chapters
- 32:08are out there being social entrepreneurs, and we can kind of cherry pick
- 32:13And you could see what works and what doesn't. I love that.
- 32:16I love that. And they're communicating, you know, we're trying to do as much,
- 32:20you know, connecting the network to communicate so
- 32:25that they're sharing learnings. And we all are, you know,
- 32:29as we go. And, you know, I want to make sure we get
- 32:32to it, but we're starting tomorrow. We're
- 32:36having a big 40th anniversary summit. Oh,
- 32:40nice. Nice. And that's awesome. Bringing
- 32:44together 400 of our sort of top chapter leaders across the
- 32:47country, you know, for exactly to celebrate 40 years, but
- 32:50also to, you know, learn, share and network across
- 32:56Well, and that's I think that's where this this network comes through.
- 33:00You talk about 200 chapters across the country in
- 33:04other countries sometimes. And
- 33:07each chapter has their own unique set of problems
- 33:11and also a unique set of attributes within the community of
- 33:15different people, different cultures. Like we even know within the States, there are different cultures within
- 33:19the States, you know, in the different coastlines and so
- 33:22forth. So you probably have some unique problems within each
- 33:26of those chapters. But then you can take some of those programs like
- 33:30the single-use plastic bag ban and be like, okay, Let's
- 33:34take this. This is actually a really good idea. We'll take the
- 33:37core of this and we'll build the toolkit. We'll give it to Florida
- 33:42from Washington or from San Francisco. Give it to Florida, see how they do.
- 33:46OK, these are the challenges that they faced. Let's go back to the
- 33:49toolkit. Let's rejig it a little bit to lessons learned. And
- 33:53then let's hit it out to New Jersey. And then let's go to Hawaii.
- 33:57And so you're almost like a data center from
- 34:00the headquarters looking in. and and you're you're you're
- 34:04sort of your your stations your field stations are the chapters and
- 34:08Being able to work with them and having going back and forth and be like,
- 34:11how do we support you? How can we help? You know, what what
- 34:14do you need from us? And what can you provide us that we can tell other chapters to
- 34:18do that would that would work. It's it's such a That's
- 34:23where the model comes in, where it becomes such a good feedback tool,
- 34:28I love that. And you're right. What makes sense on a Texas beach
- 34:31is different than an urban beach in Los Angeles, or a
- 34:34remote beach in Oregon, or the
- 34:39beaches of Florida. And so that's part of it, right? They do. They have different
- 34:43cultural norms, different histories, different uses,
- 34:47different impacts. you know, and
- 34:50so what makes sense in one place may or may not make any sense in the other, or
- 34:57Yeah, absolutely. Now, over this 40 years, a
- 35:00lot of things have happened, obviously, the development of the network and the continued development and
- 35:03the growth of the, of the organization, not only
- 35:06from a headquarters, headquarters standpoint, but from a chapter standpoint, what
- 35:11have been some of the major wins that you that you remember
- 35:14over your 29 years working with with Surfrider that
- 35:18you know, people should know about Surfrider that may not, they may not realize
- 35:22that you guys helped win or helped, you know, get something passed
- 35:25or, you know, helped institute certain things that could, that people
- 35:33Yeah, no, I thank you for that question. It's funny because we,
- 35:37you know, because of this grassroots nature and this sort of distributing the
- 35:40power, I think, you know, we're always worried that
- 35:43people are like, oh, they're the like surfers who do the beach cleanups. Yeah,
- 35:47you know, but there's there's not really a lot of impact beyond that.
- 35:51And, and so, you know, and we have
- 35:54had some significant impact. A couple things that stand out that I'm
- 35:58really proud of is, um, A few years back, we
- 36:01won a landmark Clean Water Act lawsuit that
- 36:05went all the way to the Supreme Court and we won and strengthened
- 36:09the Clean Water Act. Again, it started locally with a
- 36:12wastewater treatment issue in the county of Maui on Maui Island in
- 36:16Hawaii. And it had to do with sort of how
- 36:19far the Clean Water Act extends, sort
- 36:23of, you know, the reach of the Clean Water Act and you
- 36:27know, there was an argument that it was only sort of this quote, unquote,
- 36:30like sort of physical connection. And we were talking about a functional
- 36:34connection, right? We're injecting sewage into the
- 36:37groundwater. It was seeping up through the ground and impacting
- 36:41coral reefs because the the the island
- 36:45is so porous. Yeah. And we were like, hey, that
- 36:48that means that the wastewater treatments responsible for
- 36:52that pollution, we could see it through like dye pollutants. And
- 36:57they argue that wasn't because it was, you know, it went through the earth before
- 37:00it came out into the ocean. And so we won that strength
- 37:04and they called it the Clean Water Act case of the century. Wow. Dependents.
- 37:09Yeah. We're proud of that. In
- 37:132000, we passed a federal bill called the Beach Act. OK.
- 37:17Standardized and funded water quality monitoring. all
- 37:21across the country, recreational water quality monitoring. I
- 37:25like to think of it as the equivalent of like the grades in restaurants.
- 37:29Right. Right. ABC. Yeah. We now
- 37:33know when you go to a restaurant, if they're Up to par.
- 37:37Yeah, we didn't we should know the same about the ocean for sure. You
- 37:40know if I go swimming I'm gonna get sick or not That's
- 37:46Yeah, we take it for granted, but that's a huge huge deal,
- 37:50Yeah That that would really you know water
- 37:53quality monitoring prior to that was spotty. Yeah different
- 37:57standards And, you know,
- 38:01here in our backyard, we stopped this massive toll
- 38:05road project that was going to destroy San
- 38:08Onofre State Park, the fifth most visited state park in
- 38:12California and home to Trussell's, arguably the best
- 38:16surf spot in the United States. It was
- 38:19a David and Goliath fight that we won. So
- 38:26So how did that how did that win happen? Like, you know, you talk about David
- 38:29and Goliath type of fight You're trying to save a surf spot. You're trying
- 38:33to save a state park that obviously it's like you said, it's the fifth most visited
- 38:36state park Those are really Effective
- 38:41tools to use to say hey this needs to be protected and
- 38:45this toll roads gonna gonna destroy that but you're
- 38:48working against you know, maybe the government you're working against,
- 38:52you know, maybe it's a private company that's putting in these tolls. There's
- 38:55some big, big things to go up against. How, how
- 38:59did you, if you can just say briefly, how did you, uh, window
- 39:05Yeah. It was like a $500 million toll road and huge. traffic-laden
- 39:12Southern California, like the land of the car. Arnold
- 39:18Schwarzenegger was our governor at the time. He was supportive
- 39:22of the project. We were told, don't
- 39:25take it on because you won't win. But
- 39:31it really is a testament to people power. The
- 39:36toll road authority had all the money. They
- 39:40had the political influence, but we
- 39:44had a huge number of people and worked in
- 39:47a very effective coalition. Parks
- 39:51Commission hearing most attended in California history. Wow. California
- 39:55Coastal Commission hearing, 2,500 people
- 39:59showed up. They had to move the venue three times to
- 40:02accommodate the crowd. And I called it the Woodstock of
- 40:06surfing conservation because there were people in costumes, celebratory,
- 40:10music, costumes. And then US,
- 40:16the Commerce Department, which is above NOAA, which is above the Coastal Commission,
- 40:20held an appeal and I think 3,500 people
- 40:24came out. And so the
- 40:29public overwhelmingly opposed the project and
- 40:33sort of that massive movement of
- 40:36people, you know, overcame all of
- 40:40the sort of Political and financial advantages
- 40:44that the road had You know,
- 40:47so not only was it like I surfed there this morning. It's magical
- 40:51beautiful place and And it's
- 40:55got a wetland and it's full of birds and there's endangered species.
- 40:58I mean, it really is a gem. It's a
- 41:02largely intact watershed. So the water's clean after
- 41:06it rains. It's really just a place
- 41:09that shouldn't be spoiled. And so a
- 41:17Well, and I think this goes to show that the chapter model
- 41:22works really well, because I'm sure a lot of the abilities
- 41:26to get people out in that, those types of numbers probably started from
- 41:29an internal email being like, Hey, everybody, here's what's going on.
- 41:33You know, this is what's at risk. So here we start off with surf rider
- 41:36people, uh, you know, the, the chapters, the volunteers, and
- 41:40then they get their friends and their people that may not be
- 41:43in the know. And then they, all of a sudden they start to come out in droves. I
- 41:47think that's, so that, like from an organizational point of view, when you talk about
- 41:51advocacy, that's where the power, it's in the people, right? It's
- 41:55in the ability for organizations, whether it's a coalition or not,
- 41:59to be able to get the number of people out that
- 42:02will be able to influence politicians and decision-making. And
- 42:10It absolutely does. And I think, you know, um, I
- 42:14hear all the time, well, the system is corrupt. Uh,
- 42:17the, the money rules the day it's
- 42:21the, it's the lobbyists, you know, blah, blah, blah. And,
- 42:25um, and I'm like, well, that is
- 42:28true to some degree. And I, you know, um, the, the sort
- 42:32of people who are destructive of the coast have more money and more
- 42:35power. However, We actually
- 42:39have all the people, right? You
- 42:43know, there's there's more people who want to visit the beach than people
- 42:46who want to destroy the beach. And so and
- 42:50we live in a democracy. Lucky us. So
- 42:53if we choose to. We actually have a
- 42:57lot of control and agency over what the future looks
- 43:01like. We have the solutions to almost all of these problems. What
- 43:04we lack is public and political will, and
- 43:08political will comes from public will. So
- 43:12I think if more people voice
- 43:15their opinion, more people get involved in local civics, more
- 43:19people vote, we can carry
- 43:25Yeah, that's that's that. You're right. That's the
- 43:28great motivational words, because I think a lot of people lose hope. And
- 43:31again, it's being isolated from other people who feel
- 43:35the same way. Your words probably reign true
- 43:38with if I talk to any surf rider supporter or
- 43:41surf rider volunteer to just be like, it's probably the same.
- 43:44They'll probably say the same thing. We can actually do something when
- 43:48we're part of a larger community. And let's be honest here, Chad, not
- 43:51everybody's a surfer that's part of a surf rider the, you know, the origin of
- 43:55And, you know, sort of back to that origin story, the way I like to think
- 43:59of it is, you know, in the beginning, it was surfers trying to protect surf spots. Um, and then, you
- 44:02know, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the,
- 44:05the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the,
- 44:08the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the, the,
- 44:12the, the, the, the, the, the And then they sort of connected with community members and
- 44:15it became community members protecting their communities, right? So
- 44:19if you if you swim in the ocean, if you've got kids that play at the beach, if
- 44:22you walk your dog out the beach in the morning, you know. or
- 44:27you like to swim, you had a stake in it.
- 44:30So it kind of expanded to communities and beyond surfers. And
- 44:35then it became kind of surfers protecting the ocean. And now
- 44:38that we know the role the ocean plays in climate
- 44:42change, it's really surfers and beachgoers and
- 44:55Yeah, and it happens so fast, too. I think that's
- 44:58what the beauty is, is it starts local and
- 45:02you can affect global as you do local. I've
- 45:06been really onto this for a long time. We've been hearing
- 45:09it all our lives, you know, as we grew up, where we're like, okay,
- 45:15you know, act local, think, think, think, was it think global act locally?
- 45:19And after a while, it seemed like people like, no, that doesn't work, that doesn't
- 45:22work. But now, it really does. I think it's it's being a
- 45:25part of the right community. And the right people have the
- 45:28experience who have the guidance. And like surf rider is
- 45:32that community, you know, or at least one of those major communities
- 45:36in the US and even North America that people know, it's like, if
- 45:39I need if I need guidance, I can go there, you talk about the learning
- 45:42tools that you have, and the training tools that you have, It's all just, uh,
- 45:46uh, you know, incredible to be able to already have that developed. So when
- 45:50somebody comes in new, they're just like, okay, here we go. Like this is, this
- 45:53is where I can, I can be guided and really helped out. And then you
- 45:57can have that, that effective level. Now, you know, surf riders have also had like
- 46:00some major wins locally. Um, let's talk some of the federal, uh,
- 46:04wins with some of the coalitions that you've had, like, you know, as a surf rider,
- 46:08as an, as an organization talked about the clean water, it
- 46:12Yeah, that was like a Supreme Court win. Yeah. They helped pass
- 46:16the Beach Act. Yeah, that's right. On sort of playing defense,
- 46:21the Trump administration wanted, when they
- 46:24were in office, wanted to open all coasts of the United States to
- 46:28offshore drilling. Yes. Drilling in
- 46:32federal waters is an executive action through
- 46:35the Bureau of Ocean Energy Management. So
- 46:38that's also like a federal effort.
- 46:44And so we oppose that. And again, it was interesting, right?
- 46:47Are you going to convince Trump and his administration
- 46:53not to do this? No. But, you
- 46:58know, we organized in, for example, in every community in
- 47:01South Carolina on the coast. Yeah. And we made an economic argument.
- 47:05Hey, business owner, restaurant, surf shop, kayak
- 47:09rental hotel. You've got nothing to
- 47:12gain from these offshore platforms and everything to lose
- 47:16if there's a spill. Why would you support
- 47:20this? And they said, well, we don't. So we start passing resolutions at the local level.
- 47:25Um, which don't have any teeth, but sent a strong signal.
- 47:29And then, um, and then all of a sudden, you know, if you're the
- 47:33congressional rep for South Carolina and every coastal
- 47:37community in your district is opposed. real
- 47:41hard to support it. Again, we kind of had
- 47:44this, you know, and by the end of the Trump administration, he
- 47:49was actually trying to pull Florida and
- 47:52the Carolinas out of his proposal because
- 47:56he was worried they were making it was making him vulnerable in the election. Yeah.
- 48:01And that was, again, sort of like grassroots organizing at the
- 48:04base, scaling up to the federal level and
- 48:09It's a huge thing, especially looking at which
- 48:14administration is in charge federally, state-wise. There's
- 48:17a lot of things to do. I'm sure there's always something to do in the U.S. with
- 48:21so many things going on these days. Environment is
- 48:26a big deal right now, should be a big deal right now in
- 48:30these election talks. But I find it interesting that
- 48:35you don't really hear a lot in the debates of these upcoming elections. You
- 48:38haven't really heard a lot about climate change. You haven't really heard a lot
- 48:41about the environment. Um, how
- 48:45do you, uh, talk to your, like,
- 48:48talk to your volunteers, talk to your networks about the importance of
- 48:52this election in terms of this federal election, as well as there's, there's
- 48:56a number of different elections going on, um, in November in
- 49:00the US. How do you talk to your, your network of
- 49:03the importance of these elections and voting, uh, in,
- 49:07in terms of protecting the environment when the environment isn't really being talked
- 49:15Yeah, it's a great question. I'm gonna hold one time out. I've been sitting in this room and the
- 49:22No problem. Energy
- 49:28I love it. Yeah. So for one thing,
- 49:32we have to be a little bit careful because we're a 501 c three. So
- 49:35like a nonpartisan organization. Gotcha. And I'll
- 49:40get to something interesting in a second. But um, and And
- 49:43so, you know, we can't advocate for specific candidates. Right.
- 49:47You know, and we can't be partisan in our actions.
- 49:53So we really are just encouraging people to get out and vote. Right.
- 49:57You know, without picking a side. Gotcha. And,
- 50:02uh, but you know, so if you're a, if you're a local activist
- 50:06and you're, you're actually advocating for local action at your
- 50:09city, you know, you're, you're paying attention to those city
- 50:12council members, you know, about ones that are, um, are,
- 50:16are, are with you or not with you. And so I
- 50:19think, you know, um, the, our,
- 50:23our, our network certainly gets the value of, elections
- 50:27and down ballot, right? They talk about this. Don't just vote for the president. Right.
- 50:32Vote for your federal reps, state reps down
- 50:35to your city council and your school board. And I
- 50:38really want to emphasize that is, you know, because those those
- 50:43local decision makers have a lot of power. You
- 50:47know, you think about something like the Clean Water Act, you know, which
- 50:50regulates water pollution. We want to have things fishable and
- 50:53swimmable. Well, The Clean Water Act on paper
- 50:57in Washington, D.C. does nothing but set standards. And
- 51:01then it's it's the behavior in your town, right? It's is
- 51:04that business polluting
- 51:09water out of their factory? you
- 51:12know, are people hosing off
- 51:15their driveways and contributing to
- 51:19urban runoff? Does the car wash treat its
- 51:22water? So, you know, at the end of the day, the water quality
- 51:26in your town is a cumulative impact of all these little things that are happening,
- 51:30not the Clean Water Act that's a piece of
- 51:33paper. 100%. So yeah, so
- 51:37we're encouraging everyone to vote. You know, the largest party
- 51:41in America today is the did not vote party.
- 51:46It's true, which is crazy to hear people not voting than voting
- 51:50for any of the one side or the other. Yeah. You know,
- 51:53and again, uh, it, you know, it's arguably
- 51:58a relatively easy action to take harder
- 52:02in some places than others. Um, but, um, you
- 52:05know, so we, we just actually launched a, get out the vote
- 52:08campaign, um, yesterday and we
- 52:16And Protect Our Winters is the winter and snow athletes.
- 52:21So it's sort of like the surf rider of the mountains or the snow. Gotcha. You
- 52:25know, and they're really focused on the impacts of climate change. Yeah. Shortening
- 52:29winters, you know, and yeah, they're their
- 52:33favorite activity is at risk. But like Surfrider,
- 52:37you know, they understand that, you know, snowboarding
- 52:41and skiing is a luxury, but the impacts of climate change
- 52:45are serious for the globe. They're just using sort of their passion to
- 52:48advocate too. And so we partnered with them
- 52:51to say, hey, look, this is a really important election. Get
- 52:54out there and vote. Um, you know, and we know, uh,
- 52:58make a plan to vote that increases people's voting, you
- 53:02know, and the other thing is, um, get
- 53:06your friends to vote. You know, there, those guys have a
- 53:09saying that says friends don't let friends not vote. So
- 53:13let's use peer pressure. And, uh, Hey,
- 53:19especially for that that disenfranchised friends or those disenfranchised friends
- 53:23where there's like, oh, it'll never make a difference ever make a difference like you
- 53:26start making a difference when you get more and more people to vote and you know, whichever
- 53:30way they decide to vote that's when you make a difference and you you
- 53:33tell the people who you know, may be in power now that you may not like You
- 53:37know, no, I don't like what you did or I don't like what you didn't do. And
- 53:41so I'm going to vote for the candidate that does, you know, and I
- 53:44think that's what's that's what's important, you know, is to is to
- 53:47pay attention. I think a lot of those those users you
- 53:51mentioned, the recreational users of skiing and
- 53:54snowboarding and surfing in the ocean and so
- 53:57forth, you know what you want because it
- 54:01affects you personally. And so I think you're
- 54:04right. You guys are knowledgeable on
- 54:08what the issues that are important to each user, and then you
- 54:12just let them know what we need to vote for.
- 54:16And I think that's really important. Climate change is
- 54:19rearing its ugly head in the last few years, especially. Even
- 54:24this year, you know, in Florida, where a Category 3 hurricane
- 54:28followed a Category 4 hurricane in the Tampa region and
- 54:32the Gulf States, and a lot
- 54:35of damage and things like that. So, you know, 40 years of
- 54:39great work and continuing to try and help,
- 54:43you know, not only the people that are part of your volunteer
- 54:47network and your chapters, but also the country and the globe. What
- 54:53is Surfrider focused on in terms of
- 54:57the consequences of climate change that we've been seeing and
- 55:01how to fight climate change, as well as other matters? Talking
- 55:05about plastic pollution, talking about water quality, which they're all
- 55:08related in some way, which makes it even more complex.
- 55:12So where do you see the organization as you lead it
- 55:19Yeah. Um, you know, we, uh, it's
- 55:24a good thing. I think that we're like finding ourselves at the strongest point
- 55:27we've ever been as an organization, because I think the challenges are
- 55:31bigger than ever. So, you know, 40 years ago
- 55:34we were cleaning beaches, thinking trash plastic pollution
- 55:37was a local problem. Now we know it's a global ocean problem
- 55:41and basically a global problem, right? It's in the atmosphere. It's in us.
- 55:45Um, And same with climate change, 40 years ago, probably should
- 55:49have been, but wasn't a major topic. And
- 55:53I think I read a stat that
- 56:0070% of Americans have felt some impact of climate change, fires,
- 56:04flooding, hurricanes, storms. And
- 56:09so we used to say climate change is coming. And now
- 56:12we know climate change is here. So I
- 56:16think that's part of the reason why there's a much wider
- 56:20recognition. Yeah, so we definitely
- 56:24face some big problems. I'm
- 56:27somewhat optimistic about them because we can solve all
- 56:31of them. For
- 56:34the most part, we have the solutions. We just need to build the
- 56:37public well. Our focus
- 56:43on climate change is really about the coasts. and
- 56:48focused on using the coast as a solution through nature-based solutions
- 56:52and coastal restoration. Blue carbon
- 56:55or coastlines can suck a lot of carbon out of the atmosphere and
- 56:59buffer us from the worst impacts of storms by
- 57:02building natural habitats. Mangroves and wetlands and
- 57:10And on the other side of it, we're really trying to work with communities to
- 57:14figure out how to adapt, right? The sea level rise is coming no
- 57:17matter what we do, and we can either wait and
- 57:21armor the coast and see a lot of disaster, or we can
- 57:24start figuring out how to adapt for
- 57:28the sea level rise that's coming. So those are our really big focus areas
- 57:32for climate change. I think the, you know, manage,
- 57:35retreat, coastal adaptation thing is in
- 57:39its infancy, really, and we didn't get on top of that. So we've got
- 57:42some good demonstration projects we're working on to
- 57:46show what that can look like. The best one is Surfer's Point up
- 57:49in Ventura. You know, if people
- 57:53Google Ventura, C Street, Manager
- 57:57Tree, they'll just see a beautiful coastline that's been moved back from
- 58:00the coast, you know, from the ocean and erosion. You
- 58:04know, and then we're really trying to scale up our plastic pollution work. There's
- 58:09a global treaty right now to reduce plastic pollution. And
- 58:13we're working with our affiliates and other coalition partners to try to
- 58:17get the U.S. and other nations to come
- 58:21up with a kind of like climate change, some realistic goals to
- 58:24eliminate plastic pollution. And another trend
- 58:27that's interesting, I feel like, is there's a real movement
- 58:31towards holding these big businesses accountable. Last
- 58:40Let me just drop it. You know, we just sued them, you know, just last week. We
- 58:44That's huge. Yeah, it is. So we sued Exxon
- 58:49for sort of disingenuous policies around
- 58:53recycling, right? This is a connection between ocean and climate, plastics
- 58:58Yeah, I think it accounts for what 30 percent of
- 59:02fossil fuel pollution on the increase.
- 59:06Yeah. Yeah. And so, you know, as the number one
- 59:09supplier of the base materials for plastic pollution, they've
- 59:12been spending billions of dollars trying to convince us recycling works
- 59:17and it doesn't. We're still at, you know, five, six percent recycling. Yeah.
- 59:22And so, you know, You're seeing that you're
- 59:25seeing lawsuits against major fossil
- 59:29fuel companies for the impacts of climate change, you
- 59:32know, so that and we're passing these extended producer responsibility,
- 59:36which is, you know, producer pays bills. Yes. Plastic pollution.
- 59:40So there's a movement towards corporate accountability for these impacts.
- 59:46I think that's appropriate. Yep. And
- 59:50you know, these these major manufacturers of
- 59:53plastic, oil and gas can choose to be responsible or
- 59:59Yeah. Yeah, especially with the amount of sort of
- 1:00:02disinformation they've been putting out and confusion they've been putting out
- 1:00:06over the last God knows how many decades, you
- 1:00:09know, right? Like we're not talking about just like a social media
- 1:00:12campaign that happened yesterday. This has been ongoing and has
- 1:00:16been a huge impediment to climate
- 1:00:20action for decades and something that we, you know, could
- 1:00:23have been installed a while ago, but they put corporate greed
- 1:00:27over over and profits over over
- 1:00:30action. And it could have been just as heralded for the
- 1:00:34action that they took back in the day. So I'm glad that
- 1:00:37there, you know, you that surf riders part of that. I'm
- 1:00:40glad that you're able to do that. And I think we're going to need to see
- 1:00:44that more in the future as well. with with different companies
- 1:00:47to just be like look you can't just start confusing the people and
- 1:00:51And put it pitting us against each other of trying to do some good Because
- 1:00:57I mean, yeah in the same game, you know that
- 1:01:01you know, the big tobacco is ultimately held accountable for
- 1:01:05billions of dollars and you know that money was used
- 1:01:09to significantly reduce Smoking rates.
- 1:01:13So it's a good case study on what
- 1:01:20Yeah. And I mean, let's be honest. Those campaigns those
- 1:01:23tobacco campaigns like we're now able we see a lot of places where
- 1:01:26you can't smoke inside And I mean remember when we grew up where you
- 1:01:29had like smoking and non-smoking sections in the same place Which
- 1:01:33was like you think about it now, you're like that's just ridiculous on the airplane on
- 1:01:37Yeah Right one row in front of the smoking section. Oh
- 1:01:46It's insane to think about. But again, it takes a lot of
- 1:01:50people to get together and focus in on
- 1:01:53certain aspects. And that's what you're able to do. That's what
- 1:01:56you've been able to do for the last 40 years. You're continuing to be able to do
- 1:01:59for the next 40 years and beyond. I
- 1:02:03really like what surf riders have done. And so it's been a pleasure, Chad,
- 1:02:06to have you on and talk about these accolades. I
- 1:02:10always like to do this, especially with Surfrider, get our
- 1:02:13audience involved. If somebody wants to become a volunteer at
- 1:02:16Surfrider, how would you recommend they go about it?
- 1:02:20Yeah, if you go to volunteer.surfrider.org, you
- 1:02:24can either sign up for your local chapter or actually see what volunteer
- 1:02:27activities are taking place. This weekend probably would
- 1:02:31be one of the only weekends of the year where there's not a lot going on because
- 1:02:34they're all going to be in Long Beach with me. Yes, that's right. Celebrating, but
- 1:02:37almost every other weekend of the year, there's something going on out there. And
- 1:02:42so if you go to our website at Surfrider.org, you can sort
- 1:02:46of zoom in and join your local chapter, find
- 1:02:51Awesome. And one thing I forgot to ask, you said tomorrow is the beginning of
- 1:02:54the celebrations. 400 volunteer leaders are coming in.
- 1:02:58What can people expect from those celebrations and
- 1:03:04Yeah, I mean, this is really about sort of, you know, strengthening
- 1:03:09and energizing this incredible network of people that are doing all this
- 1:03:12great work. So we've got some great inspirational speakers,
- 1:03:17a lot of training about organizing and
- 1:03:23I love it. I love it. And to be honest, I give a lot of advice for people
- 1:03:28who want to be marine biologists and get into marine conservation. I
- 1:03:33feel like volunteering with organizations
- 1:03:37like Surfrider is a huge benefit because you
- 1:03:40learn so much. Like you said, you get training. You get to
- 1:03:43build this network. You get to do some great things. So it motivates you
- 1:03:47even more to do even more later on. Plus, it
- 1:03:50kind of shapes you. Chad, even you yourself, you didn't do your
- 1:03:53PhD until, you know, what was it like 15 years
- 1:03:58Yeah, yeah, I, I finished in 2012. And
- 1:04:02I probably started in 2008. But yeah, I'd been a writer for
- 1:04:07Exactly. So it kind of shapes where you where you think you can impact
- 1:04:10the world in terms of academically as well as through
- 1:04:14conservation. So I highly recommend people who are early career
- 1:04:17scientists looking for experience. It's sometimes right
- 1:04:21in your backyard. You don't have to go across the world and pay thousands
- 1:04:24of dollars to get experience for two weeks. You can do work and
- 1:04:28continue that work throughout your career as a volunteer. So I
- 1:04:31highly recommend that. I'll put that up, thevolunteer.surfrider.org in
- 1:04:36the show notes and in the description so that people can sign up for
- 1:04:39that and fuel your passion more to
- 1:04:42do more for the ocean and the coastlines and water quality. Chad, thank
- 1:04:46you so much for joining me. Congratulations on 40 years.
- 1:04:49Looking forward to another 40 and enjoy the festivities and
- 1:04:56Hey, thanks for having me back, Andrew. It's always a lot of fun, so
- 1:05:00You bet. Thank you. Thank you, Chad, for joining us here once again on
- 1:05:03the How to Protect the Ocean podcast. Really appreciate you sharing all the wonderful
- 1:05:07stories of Surfrider over the last 40 years. Congratulations on
- 1:05:10the 40th anniversary of Surfrider, a great organization that
- 1:05:14uses its volunteers as its method
- 1:05:18to change policy, to create policy, to
- 1:05:22do so many great things. sue the government when
- 1:05:25they're not acting properly, create the Beach Act, just do
- 1:05:28so many more things, beach cleanups, getting people involved, listening to
- 1:05:32volunteers, training volunteers, and building that
- 1:05:35chapter network to 200 chapters, over 100,000 volunteers worldwide. doing
- 1:05:43amazing things. follow
- 1:05:59Surfrider in all the things that they do. They have a lot of different chapters,
- 1:06:02they care about their volunteers, and they just are a great
- 1:06:06organization. For the last 40 years, they've done some amazing things,
- 1:06:10and some of them are too much to count, but they've done some great
- 1:06:13things from an advocacy role, from a policy role, from an
- 1:06:17action like beach cleanup and water quality testing role. It's
- 1:06:20just so many different ways that you can get involved and
- 1:06:23so many ways that you can watch what they do and it's such a great
- 1:06:27opportunity to feel like you're part of a community and not by yourself when
- 1:06:30you want to do conservation. So think about Surfrider next time you're doing
- 1:06:34you want to do something good for the planet and I just want
- 1:06:37to say thanks to Chad for all the work that he's done over the last 29 years
- 1:06:41over the last 10 as CEO and then in the future, all
- 1:06:44the work, the great work that he's going to be doing with a wonderful staff of
- 1:06:4880 people, a wonderful 200 chapters and amazing
- 1:06:52100,000 volunteers and growing. So we want to see that
- 1:06:56organization grow. Look, they're not paying me to do this. I just think
- 1:06:59it's such a great opportunity. We don't get these chances a lot to
- 1:07:02be able to You know, build a network like this to
- 1:07:05be a part of a group like this and to have a voice and to be
- 1:07:09able to actually affect change. Like, think about mobilizing 2500 people
- 1:07:14to a public meeting where the government has to actually change the
- 1:07:17venue three times to accommodate the amount of people. Think about
- 1:07:20that as one voice, the power of that as one voice.
- 1:07:24And the big thing here, the big message just in terms of
- 1:07:27its timeliness, it's almost time to vote in the US.
- 1:07:31If you haven't registered to vote, register to vote today. It doesn't
- 1:07:35matter who you vote for, but you have power in voting. You
- 1:07:38want to have that power. You want to be able to vote. You want to be able to
- 1:07:41have a say for your country. You want to be able to do something,
- 1:07:44especially if you're part of a democratic society. If you need more information
- 1:07:48on what the big issues are, you can go to the Surfrider organization
- 1:07:53website. I'll put in the link below. And also just talk to
- 1:07:56your local representatives, talk to your state representatives and your federal representatives
- 1:08:00and find out where you can vote, how you can vote and who you can
- 1:08:03vote for and do that today, register today. So thank you so much
- 1:08:07for joining me on today's episode of the How to Protect the Ocean podcast.
- 1:08:11I want to just, it's just amazing to be able to connect with you. If you
- 1:08:14want to connect with me, you can do so by DMing me on
- 1:08:18Instagram at how to protect the ocean. You can also comment in
- 1:08:21the description or in just down below in the YouTube video Also,
- 1:08:25you can watch the video on Spotify and give me a
- 1:08:28comment there But I'm always available in any any capacity that
- 1:08:32you just heard Always looking forward to hearing you because it's the beginning of
- 1:08:35a conversation. I'd love to hear your conversation and your conservation efforts So
- 1:08:39thank you again for joining me on today's episode of the how to protect the ocean podcast. I'm
- 1:08:42your host Andrew Lewin Have a great day. We'll talk to you next time and happy