Latest / Retail Media Breakfast Club
AI Shopping Is Here: How LLMs Are Rewriting Retail Discovery [Agentic Commerce Expert Series Part 1 of 4]
LLMs aren’t just answering questions anymore: they’re becoming the very first step of the shopping journey. In the kickoff episode of this four-part Agentic Commerce Expert Series (sponsored by Mirakl Ads), I sit down with Amelia Van Camp, Head of Agentic Commerce at Mirakl, to unpack what’s really happening as product discovery moves upstream into AI assistants.
We get into what consumers are actually doing inside LLMs today, why 'discovery' now looks completely different from traditional search, and what retailers should prioritize before launching their own shiny AI shopping assistants. If…
The skinny
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