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"Making My Own Candy" - Lensbaby Co-Founder Craig Strong

On this week's episode of the B&H Photography Podcast we welcome the co-founder and Chief Creative Officer of Lensbaby, the special effects lens manufacturer. Lensbaby was started by Craig Strong in 2004 and quickly established a name for itself. Over the years, they have added lenses, optics systems, and accessories to grow their brand while maintaining their emphasis on creative expression and embracing imperfection.

With Strong, who worked as a staff and freelance photographer before co-founding Lensbaby, we discuss tinkering to create a prototype, founding the company, growth decisions…

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