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How One B2B Company Uses Podcast Guesting to Generate 2000 Leads
Most marketers think of podcast guesting as a branding play — good for awareness, hard to track. But one B2B SaaS company turned guest appearances into a lead generation machine, driving 2,000 qualified leads in a single quarter. In this episode, Lucas and Luna break down the exact system: how they identified the right shows, crafted a host-friendly pitch that got them booked, and built a landing page that converted listeners into pipeline. They discuss the surprising data point about episode release day, the one question that predicts guesting ROI, and why the company now treats podcast…
The skinny
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