AI in Local SEO, Siri Finally Gets Local Search, ChatGPT's Growing User Base
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AI in Local SEO: Challenges and Opportunities:
We dive into how AI is reshaping local search. Key insights from Andrew Shotland’s analysis reveal that Google’s AI overviews appear inconsistently in local searches, mainly showing up for broader queries, while lower funnel searches rely on the local pack. New platforms like Perplexity, with licensing from Yelp, seem to offer promising results for complex local queries, potentially challenging Google’s dominance in local search.
Apple Siri Finally Gets Local Search:
Mike showcases Apple’s upgraded Siri new features in iOS 18.1…
The skinny
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