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The Secrets to Securing Licensing Rights from Marvel and Muhammad Ali · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J.
• 0:20
  Speaker 2: Trump's leadership.
• 0:21
  Speaker 1: I'm Christy nom the United States Secretary of Homeland Security.
• 0:25
  Speaker 1: Under President Trump, attempted illegal border crossings are at the
• 0:29
  Speaker 1: lowest levels ever recorded, and over one hundred thousand illegal
• 0:33
  Speaker 1: aliens have been arrested. If you are here illegally, your
• 0:37
  Speaker 1: next you will be fined nearly one thousand dollars a day, imprisoned,
• 0:41
  Speaker 1: and deported.
• 0:42
  Speaker 2: You will never return.
• 0:44
  Speaker 1: But if you register using our CBP home app and
• 0:47
  Speaker 1: leave now, you could be allowed to return legally.
• 0:50
  Speaker 2: Do what's right. Leave now.
• 0:53
  Speaker 1: Under President Trump, America's laws, border and families will.
• 0:57
  Speaker 3: Be protected sponsored by the United States Department of Homeland Security.
• 1:00
  Speaker 4: So let's talk about the clothing business. A clothing business,
• 1:02
  Speaker 4: So three hundred million dollars in sales. Yeah, that's that's
• 1:06
  Speaker 4: what that I guess.
• 1:08
  Speaker 5: So yes, the King of oneself? Yes, so who's twelve
• 1:14
  Speaker 5: years old though, yeah, starting away.
• 1:17
  Speaker 4: So how did that work? As far as getting in
• 1:20
  Speaker 4: the clothing business, I'm assuming it's a lot different than
• 1:23
  Speaker 4: the music business, Like what is it the same? It's
• 1:25
  Speaker 4: like distribution deals, Like, how's that work?
• 1:27
  Speaker 6: It's kind of the same, kind of the same in
• 1:29
  Speaker 6: the sentiment, of course, it's different the way that the money,
• 1:32
  Speaker 6: you know, what's down on the end. A lot more
• 1:36
  Speaker 6: cools and things of that nature, because it's hard goods, right,
• 1:39
  Speaker 6: you know, but same thing right for us. We knew
• 1:44
  Speaker 6: once we caught momentum, we knew the certain areas to
• 1:47
  Speaker 6: go to, you know, we knew the fashion was one
• 1:49
  Speaker 6: of them. You think, like during this era, everybody's wearing
• 1:53
  Speaker 6: white teas if you was in the South, cash money.
• 1:57
  Speaker 5: Everybody wearing white teas right in the South. You know,
• 2:00
  Speaker 5: to me, it was a no brainer. And here we go.
• 2:02
  Speaker 6: We got a good looking dude all of that to
• 2:05
  Speaker 6: put some clothes on them, dress people up, you know.
• 2:09
  Speaker 5: So we started the brand at the time when people
• 2:11
  Speaker 5: thought that artist brands was dead.
• 2:13
  Speaker 6: Actually that was the funny part about it, Like people
• 2:15
  Speaker 6: was like, yeah, that shit don't work no more.
• 2:17
  Speaker 5: It's played out like no more.
• 2:18
  Speaker 6: Artists brands, rock Aware and just John and you know
• 2:20
  Speaker 6: what I'm saying, just kind of died out for real,
• 2:23
  Speaker 6: you know. And we went and we met with like
• 2:27
  Speaker 6: a lot of people, like people that was in the business,
• 2:29
  Speaker 6: Russell Simmons and David John and Seth who was Mark
• 2:34
  Speaker 6: Echo's partner and Echo and Complex and all this stuff.
• 2:39
  Speaker 6: So we met with just a lot of people in
• 2:40
  Speaker 6: the business and and just told them like, yo, this
• 2:42
  Speaker 6: is what we're trying to do, like what's.
• 2:44
  Speaker 5: Up, Like you know, and it's kind.
• 2:47
  Speaker 6: Of like music, like some people put offers on the
• 2:49
  Speaker 6: table and then you start. But as you go for
• 2:52
  Speaker 6: meeting the meeting, you're kind of learning as you in
• 2:54
  Speaker 6: these meetings, right like damn he said this, but he
• 2:57
  Speaker 6: said that.
• 2:57
  Speaker 5: But you know what I'm saying, Like, so you learn it,
• 3:00
  Speaker 5: so you learn the game too.
• 3:01
  Speaker 6: And and we pretty much went a route to get
• 3:05
  Speaker 6: more direct to like a a distribution company manufacturer as
• 3:09
  Speaker 6: opposed to signing like through another record label so to say,
• 3:14
  Speaker 6: you know what I'm saying, So like we went more
• 3:16
  Speaker 6: direct and did a deal with a company called the
• 3:18
  Speaker 6: RP fifty five group and andster COO in O eight.
• 3:23
  Speaker 5: Yeah.
• 3:24
  Speaker 4: Yeah, So and that's that's still in existence today.
• 3:27
  Speaker 5: It's still in existence today.
• 3:29
  Speaker 6: We started a cool in eight and then in O
• 3:32
  Speaker 6: nine I started another brand called stravedge Row.
• 3:35
  Speaker 5: I don't want to get into that.
• 3:36
  Speaker 7: I want to get too that because even strives Row
• 3:39
  Speaker 7: is important because first of all, the name and why
• 3:43
  Speaker 7: you chose it. Obviously the New York roots there. But
• 3:45
  Speaker 7: I don't think people don't even understand what, why did
• 3:47
  Speaker 7: you get into that? Why you chose Travis Rod's name Row.
• 3:50
  Speaker 6: You know, it's a block in Harlem, you know that
• 3:53
  Speaker 6: is notoriously historical for the roots, specifically doing a Harlem Renaissance.
• 4:01
  Speaker 6: You know, you had a lot of like the leaders
• 4:03
  Speaker 6: of the Renaissance that lived on this block, you know, politicians, writers,
• 4:08
  Speaker 6: Langston Hughes, like all the type of people who lived on.
• 4:10
  Speaker 5: This block, you know.
• 4:12
  Speaker 6: And and prior to them being able to live here,
• 4:15
  Speaker 6: they didn't want to white people. The owners of these
• 4:17
  Speaker 6: buildings didn't want to sell the buildings to black people,
• 4:20
  Speaker 6: so they kind of sat vacant for a while, you know, and.
• 4:23
  Speaker 5: And eventually they sold.
• 4:25
  Speaker 6: And at that point it was like, well to do
• 4:28
  Speaker 6: black people in a sense, right, that was it would
• 4:30
  Speaker 6: afford to buy and this block was just popping.
• 4:33
  Speaker 5: It was like very influential.
• 4:35
  Speaker 6: So when you hit the stories, you know about Striver's Row.
• 4:38
  Speaker 6: If you read the stories and the history, it's kind
• 4:41
  Speaker 6: of like a different version of Black Wall Street, you
• 4:43
  Speaker 6: know what I'm saying, from a creative standpoint more so
• 4:46
  Speaker 6: than a financial standpoint.
• 4:47
  Speaker 5: You know.
• 4:49
  Speaker 6: So when I heard the story, when I heard the name,
• 4:51
  Speaker 6: I thought it was dope. Always did shout out to
• 4:54
  Speaker 6: Dennis Murphy, my man d He definitely we kind of
• 4:59
  Speaker 6: talked about the name and I was like, yeah, I'm
• 5:00
  Speaker 6: about the name of the company that you know, and
• 5:02
  Speaker 6: that's how I named it.
• 5:04
  Speaker 4: Let me ask you a question about licensing, because they're cool.
• 5:08
  Speaker 4: You have you have a license something for Muhammad.
• 5:10
  Speaker 5: Ali and Marvel?
• 5:12
  Speaker 4: How what was what was it deal with that? How
• 5:13
  Speaker 4: did that work out?
• 5:15
  Speaker 5: That wasn't good? Muhammad Ali went really well?
• 5:17
  Speaker 6: But wasn't it like his likeness, I mean really like yeah,
• 5:20
  Speaker 6: his likeness everything, so literally, you know, we did a
• 5:24
  Speaker 6: whole capsule.
• 5:26
  Speaker 4: Name.
• 5:27
  Speaker 6: You know, we took DNA butterflies, you know what I'm saying,
• 5:31
  Speaker 6: like and brought it butterflies on sweatsuits, you.
• 5:34
  Speaker 5: Know what I mean? Like earners what's up.
• 5:37
  Speaker 7: You ever walk into a small business and everything just
• 5:40
  Speaker 7: works like the checkout is fast, the receipts are digital,
• 5:43
  Speaker 7: tipping is a breeze, and you're out the door before
• 5:46
  Speaker 7: the line even builds odds are they're using Square. We
• 5:51
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• 5:53
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• 5:57
  Speaker 7: at a pop up market, or even one of our
• 5:59
  Speaker 7: merch partners, Square makes it easy for them to take payments,
• 6:03
  Speaker 7: manage inventory, and run their business with confidence, all from
• 6:07
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• 6:10
  Speaker 7: just thinking about launching something soon, Square is hands down
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• 6:17
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• 6:20
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• 6:23
  Speaker 7: most Ready. To see how Square can transform your business,
• 6:26
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• 6:31
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• 6:37
  Speaker 7: don't hesitate. Let's Square handle the back end so you
• 6:39
  Speaker 7: can keep pushing your vision forward. This episode is brought
• 6:46
  Speaker 7: to you by P and C Bank. A lot of
• 6:48
  Speaker 7: people think podcasts about work are boring, and sure they
• 6:51
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• 7:24
  Speaker 7: Member FDIC.
• 7:27
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 7:30
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 7:34
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 7:39
  Speaker 1: filming and selling child pornography in Michigan.
• 7:42
  Speaker 2: These are just.
• 7:43
  Speaker 1: Some of the heinous migrant criminals caught because of President
• 7:46
  Speaker 1: Donald J.
• 7:47
  Speaker 2: Trump's leadership. I'm Christy nom, the.
• 7:49
  Speaker 1: United States Secretary of Homeland Security. Under President Trump, attempted
• 7:54
  Speaker 1: illegal border crossings are at the lowest levels ever recorded,
• 7:58
  Speaker 1: and over one hundred thousand daily aliens have been arrested.
• 8:01
  Speaker 1: If you were here illegally, your next you will be
• 8:05
  Speaker 1: fine nearly one thousand dollars a day.
• 8:07
  Speaker 2: Imprisoned and deported, you will never return.
• 8:11
  Speaker 1: But if you register using our CBP home app and
• 8:14
  Speaker 1: leave now, you could be allowed to return legally.
• 8:17
  Speaker 2: Do what's right. Leave now.
• 8:20
  Speaker 1: Under President Trump America's laws, border and families will be protected.
• 8:25
  Speaker 3: Sponsored by the United States Department of Homeland Security.
• 8:27
  Speaker 6: Of co use, we had T shirts with Boomer's face
• 8:29
  Speaker 6: on them as well, so we did a combination.
• 8:32
  Speaker 5: Same thing with Marvel.
• 8:34
  Speaker 6: We've done something like that as well with the U
• 8:36
  Speaker 6: and Brand No not really you and Brand.
• 8:38
  Speaker 5: That was a collab that wasn't a license. So our
• 8:40
  Speaker 5: two licenses have been those two so far.
• 8:42
  Speaker 6: We're actually working on something right now that that could
• 8:45
  Speaker 6: be really dope.
• 8:46
  Speaker 4: So how does that work for like, because we spoke
• 8:48
  Speaker 4: about licensing before, but not from that standpoint of like
• 8:51
  Speaker 4: you actually are the one that's paying a license, Like
• 8:55
  Speaker 4: for entrepreneurs that may be listening, they might not be
• 8:57
  Speaker 4: aware of how that works, Like can you explain, Like,
• 8:59
  Speaker 4: is it like a set amount that you have to
• 9:01
  Speaker 4: pay them every time?
• 9:02
  Speaker 5: Like royalty?
• 9:03
  Speaker 6: Absolutely, So if I'm the brand, and you have a brand.
• 9:07
  Speaker 5: That I want a license. You know, now, typically how
• 9:10
  Speaker 5: about this, I flipped it.
• 9:11
  Speaker 6: If you guys want to license my brand and now
• 9:15
  Speaker 6: I have a brand, now, typically for me to give
• 9:18
  Speaker 6: you a license, the standard is like an eight to
• 9:21
  Speaker 6: twelve percent royalty.
• 9:22
  Speaker 5: You know.
• 9:23
  Speaker 6: Now on top of that, I may have an advance
• 9:26
  Speaker 6: that I want against my parentings though, right so now
• 9:29
  Speaker 6: I may say, hey, like I need fifty thousand, and
• 9:32
  Speaker 6: then on top of that, I need eight to twelve
• 9:35
  Speaker 6: percent whatever that number is, Like we gonna gree on
• 9:37
  Speaker 6: twelve whatever, you know, not to say that. Somebody else
• 9:41
  Speaker 6: might not say not to say that someone else may
• 9:44
  Speaker 6: not do a deal for twenty percent, but eight to
• 9:47
  Speaker 6: twelve percent standard, yeah, exactly.
• 9:49
  Speaker 5: You know. So that's how that pretty much works.
• 9:51
  Speaker 6: So Mom and Ali go to the state owns the rights,
• 9:56
  Speaker 6: cut a deal with them, get them their royalty, get
• 9:59
  Speaker 6: them their advance, get the work, and I try to
• 10:02
  Speaker 6: make it make sense.
• 10:02
  Speaker 7: Is it on total merchandise sol or is it east
• 10:04
  Speaker 7: piece of merchandise sold the royalty?
• 10:07
  Speaker 5: Yeah?
• 10:08
  Speaker 6: Yes, it's literally per whatever you're doing, anything that has
• 10:12
  Speaker 6: the likeness on.
• 10:12
  Speaker 5: It, yeah counts. Okay.
• 10:15
  Speaker 7: So it's like like record like album, it's very similar.
• 10:18
  Speaker 7: Every album sold they get.
• 10:20
  Speaker 6: If you're using this property, you know what I'm saying
• 10:22
  Speaker 6: that it's the same thing, right if you're using my
• 10:24
  Speaker 6: trademark boom.
• 10:25
  Speaker 4: So what was the difference because Muhamed Ali obviously that's
• 10:27
  Speaker 4: a family versus Marvel, which is a billion dollar entity. Sure,
• 10:32
  Speaker 4: I guess it was a lot harder with the Marvel
• 10:34
  Speaker 4: more like paperwork and lawyers and stuff like that, you
• 10:36
  Speaker 4: know what, not.
• 10:37
  Speaker 6: Really for real. That's the funny part is you you
• 10:39
  Speaker 6: would think it is. But like with Marvel, they give
• 10:42
  Speaker 6: out so.
• 10:42
  Speaker 5: Many licenses something. They do it so much, they do
• 10:46
  Speaker 5: it so much, they like exploiting it so much. Real
• 10:48
  Speaker 5: that that's something that we learned. Honestly.
• 10:51
  Speaker 6: It is like it was good to do it, but
• 10:52
  Speaker 6: it wasn't as profitable because while you got your product.
• 10:56
  Speaker 5: In stores, other people got it. They got it in
• 10:58
  Speaker 5: Walmart and Target.
• 11:01
  Speaker 4: What Marble character you did?
• 11:02
  Speaker 5: You do? Man? We did?
• 11:03
  Speaker 6: I couldn't speak on them look at the phone, you
• 11:07
  Speaker 6: know what I'm saying, But like like.
• 11:08
  Speaker 5: We did, we did a lot of them.
• 11:10
  Speaker 7: Man, They probably just sitting on the other side, like, oh,
• 11:12
  Speaker 7: that's a character pressed the button.
• 11:13
  Speaker 4: You know what, I wonder if ghost Face had to
• 11:16
  Speaker 4: ever pay Marvel. They should pay him, They should pay
• 11:19
  Speaker 4: should pay him? I wonder if he ever had to
• 11:21
  Speaker 4: pay Interesting your album called iron Man. Tony Starks was
• 11:25
  Speaker 4: his moniker for years.
• 11:27
  Speaker 5: But that's interesting though, who should pay who? They should
• 11:29
  Speaker 5: pay that?
• 11:30
  Speaker 7: At that time, and I was into comics, like I
• 11:32
  Speaker 7: had the Marvel cards the series like ninety one ninety
• 11:34
  Speaker 7: two when used to the Hologram cards.
• 11:36
  Speaker 5: I collected them. And then they started getting cartoons.
• 11:39
  Speaker 7: But like when ghost Face started saying that, and it
• 11:41
  Speaker 7: was like your cartoon characters even like everyone and had
• 11:44
  Speaker 7: an ulteri ego character, I was like, yo, they made
• 11:47
  Speaker 7: it popular. They didn't have a Marvel movie then, like
• 11:50
  Speaker 7: the first Marvel didn't even put out movies until later,
• 11:52
  Speaker 7: Like the first thing Sony did was partner with them
• 11:55
  Speaker 7: and put out Spider Man, and then like okay, now
• 11:58
  Speaker 7: cartoon movies can be a thing, but probably.
• 12:00
  Speaker 5: To that nobody was thinking about it.
• 12:02
  Speaker 7: I mean DC had it with with with Batman and Superman,
• 12:05
  Speaker 7: but Marble its real quite a little that time.
• 12:07
  Speaker 5: I was never a collected so I can't speak too much,
• 12:10
  Speaker 5: but that's.
• 12:10
  Speaker 4: Interesting that's interesting because it's like I can see it
• 12:12
  Speaker 4: from both sides.
• 12:13
  Speaker 5: Yeah exactly.
• 12:14
  Speaker 4: I mean you kind of you took. You took that thing,
• 12:16
  Speaker 4: but you.
• 12:16
  Speaker 5: Made your whole thing on my thing. So you think
• 12:19
  Speaker 5: about it.
• 12:20
  Speaker 6: If you was the person who made the originator and
• 12:22
  Speaker 6: the person that took your joint ran would and made
• 12:24
  Speaker 6: a life of his own, come say yo, you should
• 12:26
  Speaker 6: pay me, pay me.
• 12:28
  Speaker 5: Though it was dead in the water, but before that
• 12:31
  Speaker 5: was you.
• 12:32
  Speaker 4: That's a fact that buddy did help the brand free promotion.
• 12:37
  Speaker 7: We see how many times have we seen that in
• 12:38
  Speaker 7: hip hop culture?
• 12:39
  Speaker 5: Yeah, yeah, we definitely know that.
• 12:40
  Speaker 4: That's interesting.
• 12:43
  Speaker 6: My graduates from my school being forced bad drop bag drop,
• 12:49
  Speaker 6: my drop, bad drop drop.
• 13:02
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 13:06
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 13:10
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 13:14
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 13:18
  Speaker 1: some of the heinous migrant criminals caught because of President
• 13:22
  Speaker 1: Donald J.
• 13:22
  Speaker 2: Trump's leadership. I'm Christy Noman, the.
• 13:25
  Speaker 1: United States Secretary of Homeland Security under President Trump. Attempted
• 13:29
  Speaker 1: illegal border crossings are at the lowest levels ever recorded,
• 13:33
  Speaker 1: and over one hundred thousand illegal aliens have been arrested.
• 13:37
  Speaker 1: If you are here illegally, your next you will be
• 13:40
  Speaker 1: fine nearly one thousand dollars a day, imprisoned, and deported.
• 13:45
  Speaker 2: You will never return.
• 13:46
  Speaker 1: But if you register using our CBP home app and
• 13:49
  Speaker 1: leave now, you could be allowed to return legally.
• 13:52
  Speaker 2: Do what's right, leave now.
• 13:55
  Speaker 1: Under President Trump, America's laws, border and families will be
• 13:59
  Speaker 1: protect
• 14:00
  Speaker 3: Sponsored by the United States Department of Homeland Security,