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#117: Taylor Knox #2 - Energy Drink Label Design at NutraMedia

Taylor Knox of NutraMedia is back for his second installment of the PricePlow Podcast. This time, we met early in the morning before SupplySide West 2023, where we had a great conversation about energy drink labels.

Taylor already explained their label design process and “brand therapy” on Episode #087, but this episode is almost entirely about energy drink design and the business surrounding it.

If you want an epic energy drink label — nearly on par with what the geniuses at GHOST have been able to do — but don’t want to pay the extreme amounts of money it takes…

The skinny

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