Latest / The Founder's Journey with Fexingo: First-Time Entrepreneurs, Failures, and Lessons Learned
How a Founder Used a 27-Dollar Mailing List to Land 200 Customers
In this episode of The Founder's Journey, Lucas and Luna explore how a first-time entrepreneur built a B2B SaaS business with no website, no product demos, and no sales calls—just a $27 mailing list rental and a sequence of cold emails. They walk through the specific numbers behind the strategy: a 4.2% response rate, a $47 average monthly contract value, and how the founder turned a single spreadsheet into a sustainable micro-SaaS. The conversation unpacks why founders overlook direct mail and email as validation tools, the math on customer acquisition cost versus lifetime value at tiny…
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