Latest / Shane Hewitt and The Nightshift
SHIFTHEADS: Two People. Same Banana. Different Price
Surveillance pricing grocery stores are not a future problem. Tests in the United States put 20 people in the same room buying the same product at the same time and found they paid different prices. Not because of a sale. Because of who they were digitally.
What does it feel like to realize the price you see on a shelf might not be the price the person next to you sees? Not because of a coupon or a loyalty card but because of your postal code, your social media presence, the data attached to your phone the moment you walk through the door. The digital price tags already appearing in Canadian…
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