Latest / Marketing Psychology with Fexingo: Behavioral Triggers, Persuasion, and Consumer Behavior
The Endowment Effect Why You Overvalue What You Already Own
Episode 111 of Marketing Psychology with Fexingo explores the endowment effect — the cognitive bias that makes us value things more once we own them. Lucas and Luna unpack a 2016 Cambridge University study where students who received a free mug demanded nearly twice the price to sell it compared to what buyers were willing to pay. They discuss real-world marketing applications: how car dealerships use test drives to trigger ownership feelings, why subscription services offer free trials, and how furniture stores let you take pieces home before buying. The hosts also examine how loyalty…
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