Sell First, Build Later: The Startup Strategy Most Founders Get Wrong | Ep 217 | DevReady Podcast
In this episode, Andrew Romeo speaks with Halen Youles, Founder & CEO of ScaleMate and a seasoned sales strategist helping startups from Australia, India, and Singapore break into the U.S. market. Based in Florida, Halen shares his journey from the Central Coast of NSW to leading sales teams in the U.S., and offers practical, tech-driven insights on how early-stage companies can crack global expansion. From cold calls to automation tools and founder-led sales, this episode is packed with tactical advice for anyone looking to scale their startup, optimise their outreach, or successfully enter…
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