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Latest / Business Strategy Talks with Fexingo: Competitive Advantage, Market Positioning, and Growth Planning

How Costco Defied Inflation With Its Moat Model

In this episode, Lucas and Luna examine Costco's remarkable competitive advantage during the inflationary period from 2021 to 2025. While retailers like Target and Walmart struggled with margin compression, Costco's unique business model—anchored by membership fees, a curated SKU count of roughly 3,700 items, and the Kirkland Signature brand—allowed it to hold prices steady and even gain market share. Lucas explains how Costco's operating margin of about 2.5 percent (compared to 4–6 percent for traditional grocers) is actually a structural moat: the company's profit comes…

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