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How America Has Marketed College · Earn Your Leisure

• 0:00
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 0:03
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 0:07
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 0:11
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 0:15
  Speaker 1: some of the heinous migrant criminals caught because of President
• 0:19
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 0:23
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 0:28
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 0:31
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 0:35
  Speaker 1: are here illegally your next you will be fined nearly
• 0:39
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 0:43
  Speaker 1: never return. But if you register using our CBP home
• 0:46
  Speaker 1: app and leave now, you could be allowed to return legally.
• 0:50
  Speaker 1: Do what's right. Leave now. Under President Trump, America's laws,
• 0:55
  Speaker 1: border and families will be protected.
• 0:57
  Speaker 2: Sponsored by the United States Department of Homeland Security. What
• 1:00
  Speaker 2: college are you going to?
• 1:01
  Speaker 3: I haven't got my financial package from Duke yet, but
• 1:04
  Speaker 3: Duke is my passion.
• 1:06
  Speaker 2: Why is Duke your dream school? I've been to the campus,
• 1:09
  Speaker 2: I've toured and I.
• 1:10
  Speaker 4: Fell in love with it, fell in love with.
• 1:13
  Speaker 2: Like the like the classes, the people there, the overall
• 1:18
  Speaker 2: like experience of being there, their connections. How much is
• 1:21
  Speaker 2: Duke going to rite? You really about seventy five?
• 1:26
  Speaker 5: My low?
• 1:28
  Speaker 6: It's undergrad So I'm still thinking about Staley. Yeah that's
• 1:33
  Speaker 6: three hundred grand.
• 1:35
  Speaker 3: Yeah, I know for a degree.
• 1:37
  Speaker 7: Yeah about you?
• 1:41
  Speaker 8: Why is that your school?
• 1:42
  Speaker 2: Because it's like saturated with music artists, with producers, with
• 1:47
  Speaker 2: opportunities out at every corner for music in particular. How
• 1:50
  Speaker 2: much is it seventy five gosh, seventy five thousand dollars?
• 1:57
  Speaker 4: I'm going to reach for what I can and if
• 1:59
  Speaker 4: the n YU is it, then I'm going to reach
• 2:00
  Speaker 4: Oh my gosh, I'm so serious.
• 2:04
  Speaker 2: Okay, So I tore Buffalo back in November, and I
• 2:08
  Speaker 2: don't know, I feel like it'll be a lot like
• 2:10
  Speaker 2: high school as far as like arriving, like they're like,
• 2:14
  Speaker 2: I know, my parents talk about like college was like
• 2:16
  Speaker 2: the best years of their life and and so I
• 2:18
  Speaker 2: feel like the experiences that I'm going to get at
• 2:21
  Speaker 2: college are going to be like unmatched.
• 2:23
  Speaker 5: So You're going all the way to Buffalo State just
• 2:25
  Speaker 5: to have an upgraded high school experience.
• 2:30
  Speaker 2: Yeah, keyword upgraded.
• 2:32
  Speaker 6: Well, if I wanted to sell a college to the
• 2:35
  Speaker 6: normal group of semi unmotivated, semi uninformed people, I would
• 2:40
  Speaker 6: start with the football team. I would move on to
• 2:49
  Speaker 6: the parties. I would then go on to shiny pictures
• 2:56
  Speaker 6: of people at graduation. We are we are. I wouldn't
• 3:02
  Speaker 6: mention student debt. I wouldn't mention all the hours you
• 3:06
  Speaker 6: have in between class because most colleges aren't good at
• 3:10
  Speaker 6: helping people through that.
• 3:12
  Speaker 4: Picking a school is a complicated process, between applications and
• 3:16
  Speaker 4: essays and costs and visitation and the stuff out there
• 3:20
  Speaker 4: on the web. It's just overwhelming. The average person doesn't
• 3:24
  Speaker 4: know what to look for because this isn't their world,
• 3:27
  Speaker 4: and then all of a sudden you get thrust into
• 3:29
  Speaker 4: it and it's information overload, and how do you synthesize
• 3:32
  Speaker 4: it into something that makes a whole lot of sense.
• 3:34
  Speaker 1: The new thirtieth edition of Best Colleges was just released
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  Speaker 1: this morning, and we've got it.
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  Speaker 2: Brian Kelly is editor of US News and World Report.
• 3:42
  Speaker 6: Could see you again, Brian Kelly, think this is getting
• 3:45
  Speaker 6: to be an annual visit and we like it.
• 3:47
  Speaker 7: If you were to ask me what's the worst thing
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  Speaker 7: that has happened to higher education in the last twenty
• 3:51
  Speaker 7: or thirty years. I would say, unabashedly, a fledgling magazine
• 3:56
  Speaker 7: decided to start ranking colleges.
• 3:58
  Speaker 1: Which schools will the greatest chance of giving you the
• 4:01
  Speaker 1: American dream, the usual suspects.
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  Speaker 4: I have to say Princeton, Harvard, Yale, Columbia, Stanford are
• 4:07
  Speaker 4: the top five.
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  Speaker 7: The whole world wants to go to these places. Education
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  Speaker 7: is a brand now, it's a label that's an industry.
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  Speaker 6: One of the things US News and World Report measures
• 4:16
  Speaker 6: is the percentage of people the college rejects. That the
• 4:20
  Speaker 6: more people you reject, the better college you must be.
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  Speaker 5: I always look at their alumni. They're very royal alumni.
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  Speaker 4: People who go to Princeton love Princeton. They give it money,
• 4:30
  Speaker 4: they come back, they stay engaged with the school. That
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  Speaker 4: makes a difference.
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  Speaker 7: And you're making with this ever evolving matrix of points
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  Speaker 7: really important things like your reputation, how other people think
• 4:40
  Speaker 7: about you. It turns into a higher at arms race.
• 4:43
  Speaker 2: It's like Nikes versus Gucci. They're both shoes. They both
• 4:47
  Speaker 2: work the same, but one has more value because of
• 4:51
  Speaker 2: the name.
• 4:52
  Speaker 6: Some colleges figured out if they made their dorms nicer
• 4:55
  Speaker 6: or their gyms fans here, more people would want to come.
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  Speaker 3: What's up with their dorms? What do they have?
• 5:00
  Speaker 6: Beautiful campus?
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  Speaker 3: Yeah, ten different residents.
• 5:02
  Speaker 6: There's a food service.
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  Speaker 7: It's pretty beautiful.
• 5:06
  Speaker 6: If more people wanted to come, they discovered the US
• 5:08
  Speaker 6: News and World Report would rank them higher.
• 5:10
  Speaker 1: Do you accept bribes?
• 5:12
  Speaker 5: It's only very large ernerds. What's up? You ever walk
• 5:16
  Speaker 5: into a small business and everything just works like the
• 5:19
  Speaker 5: checkout is fast, the receipts are digital, tipping is a breeze,
• 5:24
  Speaker 5: and you're out the door before the line even builds.
• 5:26
  Speaker 5: Odds are they're using Square? We love supporting businesses that
• 5:30
  Speaker 5: run on Square because it just feels seamless. Whether it's
• 5:33
  Speaker 5: a local coffee shop, a vendor at a pop up market,
• 5:36
  Speaker 5: or even one of our merch partners. Square makes it
• 5:39
  Speaker 5: easy for them to take payments, manage inventory, and run
• 5:43
  Speaker 5: their business with confidence, all from one simple system. If
• 5:47
  Speaker 5: you're a business owner or even just thinking about launching
• 5:50
  Speaker 5: something soon, Square is hands down one of the best
• 5:53
  Speaker 5: tools out there to help you start, run and grow.
• 5:56
  Speaker 5: It's not just about payments, it's about giving you time
• 5:59
  Speaker 5: back so you can focus on what matters most Ready.
• 6:02
  Speaker 5: To see how Square can transform your business, visit Square
• 6:05
  Speaker 5: dot com backslash go backslash eyl to learn more that
• 6:10
  Speaker 5: Square dot Com backslash, go backslash eyl. Don't wait, don't hesitate.
• 6:16
  Speaker 5: Let's Square handle the back end so you can keep
• 6:18
  Speaker 5: pushing your vision forward. This episode is brought to you
• 6:24
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• 6:27
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• 6:31
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• 6:34
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• 6:39
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• 6:41
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• 6:45
  Speaker 5: but keeping your money boring is what helps you live
• 6:47
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• 6:51
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• 6:56
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• 7:00
  Speaker 5: P and C Bank National Association Member a FDIC.
• 7:05
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 7:09
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 7:13
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 7:17
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 7:21
  Speaker 1: some of the heinous migrant criminals caught because of President
• 7:25
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 7:28
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 7:33
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 7:37
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 7:40
  Speaker 1: are here illegally, your next you will be fined nearly
• 7:44
  Speaker 1: one thousand dollars a day, imprisoned, and deported. You will
• 7:48
  Speaker 1: never return. But if you register using our CBP home
• 7:52
  Speaker 1: app and leave now, you could be allowed to return legally.
• 7:55
  Speaker 1: Do what's right. Leave now. Under President Trump, America a
• 8:00
  Speaker 1: laws border and families will be protected.
• 8:03
  Speaker 4: Sponsored by the United States Department of Homeland Security, ones
• 8:05
  Speaker 4: I have been lobbied by some of the finest people
• 8:07
  Speaker 4: in the world.
• 8:08
  Speaker 6: The US News and World Report ranked them hire more
• 8:10
  Speaker 6: people wanted to come. If more people wanted to come,
• 8:13
  Speaker 6: they could charge more because their piece of paper was
• 8:15
  Speaker 6: worth more. So the ratchet kept turning, and it kept turning,
• 8:18
  Speaker 6: and it kept turning.
• 8:20
  Speaker 7: The parents are demanding the college. Students are demanding you
• 8:24
  Speaker 7: have to build it. Otherwise they won't come because your
• 8:26
  Speaker 7: college isn't good enough.
• 8:27
  Speaker 6: The idea that you can spend four years not living
• 8:31
  Speaker 6: at home, going to class three hours a day, Yeah,
• 8:34
  Speaker 6: that's the definition of privilege. Wherever you came from, best
• 8:37
  Speaker 6: campus fized, I mean, it is abulous.
• 8:39
  Speaker 5: Wow.
• 8:41
  Speaker 6: So let's be really clear. You shouldn't go to a
• 8:44
  Speaker 6: famous college. There's no reason. I hope you go to
• 8:46
  Speaker 6: a great college, but I also know that some of
• 8:49
  Speaker 6: the cheapest colleges in America could be great if you
• 8:53
  Speaker 6: make them great, if you use your time there to
• 8:56
  Speaker 6: have a series of experiences that change your life in
• 8:59
  Speaker 6: other people's lives. Because that's what you get. You get
• 9:02
  Speaker 6: four years of freedom and leverage. What are you going
• 9:04
  Speaker 6: to do with it? Because if all you're doing is
• 9:05
  Speaker 6: saying I'm going to give up four years of my
• 9:07
  Speaker 6: life and all my money for a piece of paper,
• 9:09
  Speaker 6: at the end, it doesn't make sense to pay what
• 9:11
  Speaker 6: you're currently paying for the paper.
• 9:15
  Speaker 8: What really was apparent to me was how much debt
• 9:19
  Speaker 8: can be that ball and chain on your ankle when
• 9:21
  Speaker 8: you actually hop into the real world. Once you can
• 9:25
  Speaker 8: change that mental state of debt actually doesn't have to
• 9:29
  Speaker 8: be an option. I can do this a different way.
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  Speaker 8: There's a newfound freedom that comes with that. Going forward
• 9:36
  Speaker 8: with school, I knew that I wanted to pay.
• 9:38
  Speaker 6: For it.
• 9:43
  Speaker 8: Later on in my senior year, and I went and
• 9:45
  Speaker 8: toured Wisconsin Lutheran College. I went to the school with
• 9:49
  Speaker 8: the mindset, I'm going to hate this. I was thinking,
• 9:51
  Speaker 8: am I shorty myself by going to a small school?
• 9:55
  Speaker 8: Will I be able to get the job I want to?
• 9:57
  Speaker 8: Because I went to ana school. Everybody knows the University
• 10:04
  Speaker 8: of Wisconsin Madison, the Badgers. How many people know the
• 10:09
  Speaker 8: Wisconsin Lutheran College Warriors as exciting as D three football is.
• 10:13
  Speaker 8: I knew we weren't going to be known for that.
• 10:16
  Speaker 8: But then when that tuition bill came paired with some
• 10:20
  Speaker 8: scholarships that I earned in high school, meant I wouldn't
• 10:23
  Speaker 8: be going in depth my first year. That was an
• 10:26
  Speaker 8: eye opener.
• 10:27
  Speaker 3: I'm convinced that most of the mistakes around college are
• 10:31
  Speaker 3: simply college choice. It's as simple. Thirty years ago, the
• 10:37
  Speaker 3: difference in cost of a community college, a state school,
• 10:41
  Speaker 3: and a private school was not a lot, and the
• 10:43
  Speaker 3: difference in what you got thirty years ago in terms
• 10:46
  Speaker 3: of the quality of education was a lot. The weird
• 10:49
  Speaker 3: thing is is that the quality of education has come
• 10:52
  Speaker 3: up on the community college so much and on the
• 10:55
  Speaker 3: state school so much that they're almost all three parallel now,
• 11:00
  Speaker 3: but the cost went dramatically different. But here's the thing.
• 11:05
  Speaker 3: A lot of people get the basic knowledge of business,
• 11:08
  Speaker 3: the basic knowledge of a communication, the basic knowledge and
• 11:10
  Speaker 3: I field at a community college and get a really
• 11:14
  Speaker 3: good career out of it. Information is just much more
• 11:17
  Speaker 3: accessible now than it was thirty years ago to the
• 11:20
  Speaker 3: average person.
• 11:21
  Speaker 6: So let's talk for a second about whether you should
• 11:23
  Speaker 6: go to college at all. Given that every single course
• 11:26
  Speaker 6: at MIT is available online for free, given that with
• 11:31
  Speaker 6: motivation you could cover four years of college courseworth in
• 11:35
  Speaker 6: a year, that there are ways to cobble together what
• 11:40
  Speaker 6: you would learn in college and even show up with
• 11:42
  Speaker 6: the degree without going in the front door, without paying
• 11:46
  Speaker 6: full price. And the giant shift that's happening is that
• 11:50
  Speaker 6: the people who are hiring what they want from you
• 11:53
  Speaker 6: is not that you went to a school with a
• 11:55
  Speaker 6: better reputation or at least a better football team. What
• 11:58
  Speaker 6: they want from you is it's the real skills, creativity, honesty, directness, leadership, resilience,
• 12:06
  Speaker 6: and I think we've got to strip away the easy
• 12:08
  Speaker 6: and fun part, stop rewarding it, stop confusing it with
• 12:11
  Speaker 6: a useful signal, and instead get back to the hard part,
• 12:15
  Speaker 6: which is how we're going to be productive, generous human beings.
• 12:19
  Speaker 1: An illegal alien from Guatemala charged with raping a child
• 12:22
  Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador
• 12:26
  Speaker 1: accused of murdering a Texas man of Venezuelan charged with
• 12:31
  Speaker 1: filming and selling child pornography in Michigan. These are just
• 12:35
  Speaker 1: some of the heinous migrant criminals caught because of President
• 12:38
  Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States
• 12:42
  Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border
• 12:47
  Speaker 1: crossings are at the lowest levels ever recorded, and over
• 12:50
  Speaker 1: one hundred thousand illegal aliens have been arrested. If you
• 12:54
  Speaker 1: are here illegally, your next you will be fine nearly
• 12:58
  Speaker 1: one thousand dollars a day and deported. You will never return.
• 13:03
  Speaker 1: But if you register using our CBP home app and
• 13:06
  Speaker 1: leave now, you could be allowed to return legally. Do
• 13:09
  Speaker 1: what's right. Leave now. Under President Trump America's laws, Border
• 13:15
  Speaker 1: and families will be protected.
• 13:17
  Speaker 2: Sponsored by the United States Department of Homeland Security,