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Do Wireless Emergency Alerts Really Reach the Public? Inside the RAND Study on WEA Coverage, Opt-Outs, and Alert Fatigue

Do Wireless Emergency Alerts (WEA) actually reach the people they are intended to warn? And what happens after the alert hits a phone? In this in-depth episode, emergency management practitioners, researchers, and alerting authorities come together to break down a landmark RAND Corporation study examining the real-world performance of the Wireless Emergency Alert system following the October 4, 2023 nationwide test.

Featuring insights from Rachel Steratore and Andy Parker of RAND, alongside hosts Jeannette Sutton and Eddie Bertola, this conversation dives into the often-overlooked “last mile”…

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