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Latest / The Brand is Female

Chris Bergeron | Author, and VP Content Experience, Cossette

"At work, I see the orders from my male bosses as suggestions; and from my women superiors, as orders. And it doesn’t matter who ranks up to who in the organization. If you’re a man who’s always known privilege, then what you tell me is a suggestion. Especially if what you’re telling me is to do more, and do better, and be more creative and productive and give, and give, and give."

Meet Chris Bergeron, Vice President, Content Experience at Ad agency Cossette. She was formerly, the Editor-in-Chief of Montreal’s iconic VOIR cultural weekly before she transitioned to the world of advertising…

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