Latest / Unstoppable Success Podcast / How to Build Visibility in the Age of AI: LinkedIn, YouTube & Growth Strategies That Work Now | Jimi Gibson

Transcript

How to Build Visibility in the Age of AI: LinkedIn, YouTube & Growth Strategies That Work Now | Jimi Gibson · Unstoppable Success Podcast

• 0:00
  Jaclyn Strominger: Hello, everybody, and welcome to Unstoppable Success.
• 0:04
  Jaclyn Strominger: This is a podcast where we hear from amazing individuals, leaders, and professionals sharing their tips, their tricks, their insights so that you can be unstoppable.
• 0:14
  Jaclyn Strominger: I'm your host, Jaclyn Strominger.
• 0:16
  Jaclyn Strominger: And today I get to welcome Jimi Gibson.
• 0:19
  Jaclyn Strominger: And let me tell you, I'm so excited to talk about this, the things that he has learned.
• 0:25
  Jaclyn Strominger: Yes, there's a twist on AI, but I can't wait to dive into it.
• 0:29
  Jaclyn Strominger: But let me tell you a little bit about Jimi before we dive into the conversation.
• 0:32
  Jaclyn Strominger: He is the VP of brand communication at Thrive Internet Marketing Agency.
• 0:37
  Jaclyn Strominger: He is a Forbes and Entrepreneur contributor.
• 0:40
  Jaclyn Strominger: He was a TEDx speaker.
• 0:41
  Jaclyn Strominger: He's a keynote coach.
• 0:43
  Jaclyn Strominger: He's the author of Uninvisible.
• 0:46
  Jaclyn Strominger: And before he did any of that, he was also a professional magician.
• 0:52
  Jaclyn Strominger: I was going to say musician.
• 0:53
  Jaclyn Strominger: Magician.
• 0:54
  Jaclyn Strominger: Oh my God.
• 0:55
  Jaclyn Strominger: For 25 years at the MGM Grand.
• 0:58
  Jaclyn Strominger: And he had his own theater.
• 1:00
  Jaclyn Strominger: At some point, he also knew how to levitate women or people, whatever, off you know, up in the air.
• 1:05
  Jaclyn Strominger: So that's kind of pretty cool.
• 1:06
  Jaclyn Strominger: So, Jimi, you've had a wealth of experience knowledge.
• 1:10
  Jaclyn Strominger: So welcome to Unstoppable Success, because you've been unstoppable.
• 1:14
  Jaclyn Strominger: And I can't wait to dive into your insights.
• 1:18
  Jimi Gibson: Great.
• 1:18
  Jimi Gibson: Well, thanks, Jaclyn.
• 1:19
  Jimi Gibson: Your enthusiasm is infectious.
• 1:21
  Jimi Gibson: So I'm excited to get into this.
• 1:24
  Jaclyn Strominger: So so one of the things that that we were talking about pre-show AMI and has obviously it you I don't think you can turn on the TV, the radio station, social platform without saying something about AI.
• 1:45
  Jaclyn Strominger: And you have taken a really interesting approach to AI.
• 1:49
  Jaclyn Strominger: And I want to dive into this with our listeners because it really is going to help people be unstoppable in the years coming up.
• 1:58
  Jaclyn Strominger: And you talk about using AI to go from invisible to visible and using that right.
• 2:05
  Jaclyn Strominger: So I'd love to share, you know, a little bit about your background, you know, getting into Thrive and how you came across this being uninvisible.
• 2:15
  Jimi Gibson: Yeah, great lead in.
• 2:17
  Jimi Gibson: And I think most of the conversations that you're seeing about AI are how can I use the tool?
• 2:23
  Jimi Gibson: How can I use it for workflow?
• 2:25
  Jimi Gibson: What is a Gentic AI?
• 2:27
  Jimi Gibson: What is Claude Cowork?
• 2:29
  Jimi Gibson: Can I have it do things that, and yeah, all of those things are great.
• 2:33
  Jimi Gibson: I think what's missing in the conversation is the fact that people are actually using these large language models like Claude, ChatGPT, Grok, Gemini, Perplexity, to help them figure stuff out.
• 2:49
  Jimi Gibson: And so you may see the term GEO, which is generative engine optimization.
• 2:54
  Jimi Gibson: So that's a fancy word for a large language model.
• 2:57
  Jimi Gibson: The other term you may see is AEO or answer engine optimization.
• 3:02
  Jimi Gibson: Sometimes they get lumped as just a generic term.
• 3:05
  Jimi Gibson: You may be familiar with a device like you have on your phone and you're asking Siri, or you may have a Google Home device, or you may have, you know, an Alexa device that you're talking to.
• 3:17
  Jimi Gibson: Well, those are all AI platforms or engines.
• 3:22
  Jimi Gibson: And so the interesting thing is they're not actually search engines, they're answer engines.
• 3:27
  Jimi Gibson: And so, and I'm just going to give a little bit of background related to traditional SEO and the way businesses are found, and then we'll bridge that into what's going on in AI.
• 3:40
  Jimi Gibson: And it's kind of crazy.
• 3:43
  Jimi Gibson: So stop me or interrupt me at any point if something's not clear.
• 3:48
  Jaclyn Strominger: No, but but these are but what you just say, but those are what you're sharing.
• 3:53
  Jaclyn Strominger: And I actually kind of want my listeners to understand that that actually is a huge educational piece to think about it from the sense of answering versus, you know, and that's really you know, our our phones, you know, you are so much an AI answer, or they subliminally answer because you know, you'll say something about toothpaste, and next thing you know, you're getting a thousand things about toothpaste.
• 4:21
  Jaclyn Strominger: I was gonna try to say something that was like nice to come up out of my phone, right?
• 4:25
  Jaclyn Strominger: What's in hearing me talk?
• 4:28
  Jaclyn Strominger: I want whiter teeth.
• 4:30
  Jaclyn Strominger: Okay, great.
• 4:30
  Jaclyn Strominger: I'm gonna get a bunch of ads now.
• 4:33
  Jimi Gibson: Yeah, I know it's it's scary and exciting all at the same time.
• 4:37
  Jimi Gibson: And so, you know, we've been around, I've been in this for quite a while.
• 4:42
  Jimi Gibson: And over the last 20 years, it was basically SEO.
• 4:46
  Jimi Gibson: If you're talking about organic, and certainly when it comes to paid, you're basically on paid, you're bidding for keywords.
• 4:53
  Jimi Gibson: On organic, you're trying to optimize for keywords.
• 4:57
  Jimi Gibson: And so Google was still the big player in that space, and you would type something into Google, and then you would get 10 blue links back, and you would decide out of those 10 which ones you wanted.
• 5:10
  Jimi Gibson: And so the difference is you were trying to get that ranking from one to 10.
• 5:16
  Jimi Gibson: Obviously, number one was the best because that typically got the most traffic.
• 5:23
  Jimi Gibson: And it was all about a page on your website.
• 5:26
  Jimi Gibson: And so there are a variety of ways to do that with backlinks to that page, with the content on that page.
• 5:31
  Jimi Gibson: You know, there's about 230 different things related to the algorithm, how it decides to present that page.
• 5:38
  Jimi Gibson: Well, last year, 60% of searches that people did on Google ended in zero clicks.
• 5:47
  Jimi Gibson: Nobody clicked through to a website.
• 5:50
  Jimi Gibson: 60%.
• 5:51
  Speaker 2: Wow.
• 5:52
  Jimi Gibson: So over half of the searches that are being done, a page that is displayed has AI mode, it has knowledge panels, it has feature snippets, it has AI overviews.
• 6:04
  Jimi Gibson: So people are getting that information without clicking to your website.
• 6:08
  Jimi Gibson: And so you go, oh my gosh, what's going on?
• 6:11
  Jimi Gibson: Well, Gartner did a study, and they're projecting that this year organic traffic to websites will drop 25%, and over the next three years, 50%.
• 6:22
  Jimi Gibson: And so that can be a little scary.
• 6:26
  Jimi Gibson: There's a couple of things going on in the background, and I think it bridges into what we need to talk about.
• 6:33
  Speaker 2: Yeah.
• 6:34
  Jimi Gibson: Because when people are engaging with these large language models and having a conversation with them, it, you know, there is a percentage of people who are looking for a product or service.
• 6:47
  Jimi Gibson: And so, depending on which tool you use, it will either present you a link that you can then click through to a website, or it will just name the business.
• 6:56
  Jimi Gibson: And then the behavior is, I'm going to get off of that large language model.
• 7:00
  Jimi Gibson: I'm going to go to Google, I'm going to do it the old-fashioned way.
• 7:02
  Jimi Gibson: And so attribution to traffic is getting a little wonky because of what I just described.
• 7:08
  Jimi Gibson: But the other thing that happens is when that referral comes from a large language model, your conversion rate is four and a half times what it is on a traditional Google search.
• 7:21
  Jimi Gibson: And so if you think about that, you go, well, that's actually a good thing.
• 7:25
  Jimi Gibson: Your traffic can go down, but your conversions go up.
• 7:28
  Jimi Gibson: And so your revenue may hold.
• 7:31
  Jimi Gibson: And I would say that's probably good for the short term.
• 7:34
  Jimi Gibson: But what we're seeing is the interaction with these large language models is increasing.
• 7:40
  Jimi Gibson: And if you are not visible, then you are not in that conversation.
• 7:45
  Jimi Gibson: That referral is not going to come.
• 7:47
  Jimi Gibson: And that's really over the next three years, it's important for people to understand.
• 7:54
  Jimi Gibson: Yes, if you are pretty good at traditional SEO, you're probably going to be okay.
• 8:00
  Jimi Gibson: But there are some extra things that happen when you're doing optimization for one of these large language models or answer engines.
• 8:09
  Jimi Gibson: So we good there before I move to the next step.
• 8:12
  Jaclyn Strominger: Yes, but because I want to wanna so do you think I'm just curious, do you think because basically does the website become obsolete or does the actual website change in it's in the use of the website or what we put on the website?
• 8:35
  Jimi Gibson: Good question.
• 8:36
  Jimi Gibson: All right.
• 8:37
  Jimi Gibson: How many hours do we have for the show?
• 8:40
  Jimi Gibson: Okay.
• 8:42
  Speaker 2: If you're gonna have to come back.
• 8:46
  Jimi Gibson: All right, let me let me break that down.
• 8:48
  Jimi Gibson: So in 2016, Google had an acronym that they used to determine whether something was useful to somebody searching.
• 8:57
  Jimi Gibson: It was called EAT.
• 8:59
  Jimi Gibson: They expanded that to EEAT in the early 2020s, and that stands for experience, expertise, authoritativeness, and trustworthiness.
• 9:08
  Jimi Gibson: And so they were evaluating content based on that and then presenting results that met one or more of those checkboxes.
• 9:19
  Jimi Gibson: Well, interestingly enough, AI picked up on that, and that's how they evaluate content as well.
• 9:25
  Jimi Gibson: The difference is content to a web page is different than visibility to AI, because visibility to AI is looking across many more places than your website.
• 9:40
  Jimi Gibson: And so I would say the company website for transactional purposes is still the home base, right?
• 9:48
  Jimi Gibson: You still need to have that information there.
• 9:50
  Jimi Gibson: You need to have the location signals, you need to have the content.
• 9:53
  Jimi Gibson: It's a conversion spot for people to feel like, yeah, and you know, besides the point that e-commerce is coming to some of these platforms.
• 10:02
  Jimi Gibson: So that's a whole nother ball of wax.
• 10:04
  Jimi Gibson: So I would say AI knows that anybody can write on their website.
• 10:09
  Jimi Gibson: I'm great, I'm number one, I'm the best in the industry.
• 10:13
  Jimi Gibson: But what it's looking for is it's looking for third-party thumbs up from other places that says, yeah, we agree with that, or we don't agree with that.
• 10:23
  Jimi Gibson: And so I don't want to make the audience hungry, but we'll just kind of use an analogy of pizza.
• 10:30
  Jimi Gibson: And so one of the things that these large language models do is about every three to six months, depending on that model, they go out and they scrape the entire internet for everything that's out there.
• 10:41
  Jimi Gibson: And that's called the training data.
• 10:43
  Jimi Gibson: And so that training data becomes the pizza dough.
• 10:46
  Jimi Gibson: And they wrap that pizza dough up and they put it in the refrigerator.
• 10:49
  Jimi Gibson: And then when somebody asks a question, they pull that dough out because they're getting ready to make a pizza.
• 10:56
  Jimi Gibson: And if you didn't make the cut with that training data for whatever reason, it's okay.
• 11:02
  Jimi Gibson: It's gonna start to make a pizza with some pizza toppings and it's gonna look at the most current information.
• 11:07
  Jimi Gibson: It's gonna go a bunch of different places.
• 11:09
  Jimi Gibson: We can talk about those places, and it's gonna start to build a pizza with pepperoni and green pepper and mushrooms and you know, whatever your favorite toppings are.
• 11:18
  Jimi Gibson: And so you don't have to have every single topping on the pizza, but you have to have enough that it knows who you are and what you do and what you're about.
• 11:25
  Jaclyn Strominger: Right.
• 11:26
  Jimi Gibson: And so if you're invisible, it's gonna be a very thin, bland pizza.
• 11:30
  Jimi Gibson: If you have some of that visibility, it's gonna be a tasty pizza.
• 11:35
  Jimi Gibson: Now, there's another opportunity that it's gonna confuse you with somebody else and make a pizza for somebody else that it thinks is you because you have no coherence or you have no clarity as to who you are online.
• 11:49
  Jimi Gibson: And I think that's the big difference is you've got to have some pizza toppings all over the internet, and most of those pizza toppings don't come from your website.
• 12:01
  Jaclyn Strominger: Right.
• 12:01
  Jaclyn Strominger: So you have to have depth and breadth outside of the website of where you're going to, you know, what you have to have crumbs a lot more spots, so speak.
• 12:15
  Jimi Gibson: And so where does it go look for that?
• 12:17
  Jaclyn Strominger: Right.
• 12:18
  Jimi Gibson: Well, it's gonna default to experience, expertise, authoritativeness, and trustworthiness.
• 12:25
  Jimi Gibson: So if you have reviews for your business, they're gonna be very important because AI looks at the sentiment of your brand.
• 12:32
  Jimi Gibson: Is it a positive sentiment?
• 12:34
  Jimi Gibson: Is it a negative sentiment?
• 12:35
  Jimi Gibson: It's gonna read those reviews, right?
• 12:37
  Jimi Gibson: If somebody in your organization is mentioned in those reviews, that's awesome.
• 12:41
  Jimi Gibson: You've probably seen that Reddit is a big driver of content.
• 12:46
  Jimi Gibson: Why?
• 12:47
  Jimi Gibson: Because it is user experience, it's opinions, all of those things.
• 12:52
  Jimi Gibson: Interestingly enough, LinkedIn is now number two.
• 12:57
  Speaker 2: Oh wow.
• 12:58
  Jimi Gibson: Only 2% of the 2 billion people on LinkedIn ever actually post anything.
• 13:06
  Jaclyn Strominger: What was that number?
• 13:06
  Jaclyn Strominger: 2% of people actually post, and no, and everybody else doesn't?
• 13:10
  Jimi Gibson: Yep, they just lurk.
• 13:12
  Jaclyn Strominger: They lurk.
• 13:14
  Jimi Gibson: So a search engine journal did a study back in November of 2025.
• 13:19
  Jimi Gibson: I'm gonna say this slowly so people can understand.
• 13:23
  Jimi Gibson: If an executive in an organization posts 10 times a year, not a month, not a week, a year, their referral base will increase by 30% and the deal size will increase by 3.7 times.
• 13:38
  unknown: Wow.
• 13:39
  Jimi Gibson: Because there is research that says when somebody reads content from an executive at an organization, they are more likely to close a deal within a 90-day window at a larger deal size.
• 13:50
  Jimi Gibson: And so the bar is basically sitting on the floor.
• 13:53
  Jimi Gibson: All you have to do is step over that bar.
• 13:55
  Jimi Gibson: And and why LinkedIn, right?
• 13:59
  Jimi Gibson: Well, LinkedIn has your whole resume.
• 14:02
  Jimi Gibson: It knows who you are, it knows what your title is, it's connected to a company.
• 14:06
  Jimi Gibson: People are very particular about what they post on LinkedIn.
• 14:10
  Jimi Gibson: There's only a few who are posting, and so it gives the thumbs up to those who are.
• 14:16
  Jimi Gibson: Articles have come back.
• 14:19
  Jimi Gibson: Articles used to be dead, but articles stick around longer.
• 14:22
  Jimi Gibson: They have more permanence than some of the other places.
• 14:25
  Jimi Gibson: So I would say one tip for the audience would be go scrape the cobwebs off of your LinkedIn profile, commit to posting, you know, once a week would be awesome.
• 14:39
  Jimi Gibson: Once a month, I'll get you the metrics that I just told you, and engage with other people on the platform.
• 14:46
  Jimi Gibson: It's an amazing place now.
• 14:48
  Jimi Gibson: I post five days a week.
• 14:50
  Jimi Gibson: And, you know, there are many, many benefits that can come out of it.
• 14:55
  Jimi Gibson: Now, the other part of it is, and and I want to make sure when we start talking about all these places to post content, AI doesn't care if you have a hundred followers or a hundred thousand followers.
• 15:07
  Jimi Gibson: It doesn't care if a thousand people engage with your posts or your brother, your mother, and your sister-in-law.
• 15:16
  Jimi Gibson: It wants that content.
• 15:18
  Jimi Gibson: It wants to be able to connect what you're talking about to who you are and who you say you are and what your company is about.
• 15:24
  Jimi Gibson: And so the coherence and the clarity of that means that you should not talk about a hundred different things.
• 15:30
  Jimi Gibson: Don't post sunset photos with a quote.
• 15:34
  Jimi Gibson: Put something in there that, and we can talk about how you mine, you know, your brain for you know what you should be posting about.
• 15:42
  Jimi Gibson: But don't get caught up on being an influencer.
• 15:45
  Jimi Gibson: Get caught up in being clear about who you are and what you talk about.
• 15:50
  Jimi Gibson: Another place that AI is looking at is Wikipedia.
• 15:54
  Jimi Gibson: Well, it's kind of hard to get a Wikipedia listing.
• 15:57
  Jimi Gibson: There are companies that can help you do that.
• 15:59
  Jimi Gibson: There's another place you can go that's related to Wikipedia called Wikidata.
• 16:02
  Jimi Gibson: And it basically, if you put a profile on Wikidata, you're you're basically connecting the dots and giving AI a shortcut to who you are and what you're about.
• 16:13
  Jimi Gibson: So I would encourage people to investigate that.
• 16:15
  Jimi Gibson: It probably takes 20 minutes to set up a profile.
• 16:19
  Jaclyn Strominger: So I'm just I want to just say so to start getting visible to these obviously large language models.
• 16:30
  Jimi Gibson: Yep.
• 16:30
  Jaclyn Strominger: Making sure that you have like just making sure that you've got a you're active on LinkedIn.
• 16:35
  Jaclyn Strominger: Go to Wikidata, don't worry about Wiki, you know, Wikipedia.
• 16:39
  Jaclyn Strominger: And then obviously, and as you said, being really clear about what you're posting, don't put don't put the pictures of your dog or your sunset, but be clear on your and does it look at does it matter like for example, does it matter if you're on Facebook, for example, does it look at Facebook?
• 16:58
  Jaclyn Strominger: Where is Facebook in that?
• 16:59
  Jimi Gibson: I would say Instagram is more prominent.
• 17:03
  Jimi Gibson: You know, it will pick up Facebook, but I'm sort of giving you them in the order of importance.
• 17:09
  Jimi Gibson: And so if you're trying to decide where to spend your time, these are the places I would recommend.
• 17:14
  Jaclyn Strominger: What about YouTube?
• 17:15
  Jimi Gibson: Well, YouTube is actually below Medium.
• 17:19
  Jimi Gibson: Medium is a platform that you can write articles.
• 17:22
  Jimi Gibson: It's sort of a blogging platform.
• 17:25
  Jimi Gibson: You know, if you have a blog on your website, you might restructure that blog and put that blog on Medium.
• 17:34
  Jimi Gibson: And so that's a place it goes for information.
• 17:36
  Jimi Gibson: You can set up a free account.
• 17:38
  Jimi Gibson: I think you can publish two articles a day or within a 24-hour period or something.
• 17:42
  Jimi Gibson: And then YouTube, you know, it is actually scraping the transcripts of a YouTube video.
• 17:48
  Jimi Gibson: And I know this is really scary.
• 17:50
  Jimi Gibson: People are like, I would never do a YouTube video.
• 17:53
  Jimi Gibson: Like, it's not that hard.
• 17:55
  Jimi Gibson: You can set up a YouTube channel in about 15 minutes.
• 17:59
  Jimi Gibson: You could, you know, you got a thousand dollar camera, video camera with your phone, put it on a tripod, talk for a minute and a half about what you're expert at, get on a Zoom call with a colleague, a friend, talk about something that you love to talk about, have that interaction, download that video and put that video on YouTube, and you get in the regular habit of that, and you'll be amazed at how that starts to show up when you put a search for your name or your business or your expertise within one of these large language models.
• 18:39
  Jaclyn Strominger: So, all right, so hold on a second.
• 18:41
  Jaclyn Strominger: I'm gonna okay.
• 18:46
  Jaclyn Strominger: So let's kind of go back and like talk a little bit about you know, you were just saying about YouTube.
• 18:50
  Jimi Gibson: Right.
• 18:52
  Jaclyn Strominger: You you know posting on YouTube, and you said what was scary was that it'll, you know, YouTube will it can obviously the large language models will actually look at the transcript.
• 19:04
  Jaclyn Strominger: I don't, you know, and you said people might be afraid to post a post on YouTube.
• 19:10
  Jaclyn Strominger: I I don't know.
• 19:11
  Jimi Gibson: I I'm like, well, I well, I mean, if I asked my wife to do that, she would say, just poke me in the eye with a hot poker.
• 19:18
  Jimi Gibson: I would never want to do that.
• 19:19
  Jimi Gibson: And so I'm saying some people are afraid of the camera, it takes a lot of practice.
• 19:28
  Jimi Gibson: You know, I made a decision last year that I was gonna post a video every single day on LinkedIn, and after about 147 videos, I was like, okay, I'm gonna go back and look at the first one.
• 19:42
  Jimi Gibson: And it was horrible.
• 19:43
  Jimi Gibson: Like, record a video, throw it away, record another one, throw it away.
• 19:47
  Jimi Gibson: Another technique is to get on a Zoom call with a colleague or a friend or somebody in the industry and just have a conversation about something that's going on.
• 19:58
  Jimi Gibson: And don't worry about it.
• 20:00
  Jimi Gibson: I mean, you know, we're all on Zoom a lot these days, and you're having these kind of meetings, just record that meeting.
• 20:06
  Jimi Gibson: And it can be sort of a mini podcast and then upload that, commit to doing that once a week, every other week, upload that to YouTube.
• 20:15
  Jimi Gibson: Again, it doesn't matter if anybody watches it, if it gets shared around, YouTube loves that kind of content.
• 20:23
  Jimi Gibson: You know, make sure you put a description and go to YouTube, look up how to write a description for YouTube, it'll tell you.
• 20:30
  Jimi Gibson: There's plenty of people out there who can tell you how to write a description.
• 20:34
  Jimi Gibson: So I think you know, there's a whole bunch of places that we've just covered.
• 20:38
  Jimi Gibson: If you just did those and you just made a plan over the next 90 to 180 days to start to chip away at some of that, then you're gonna see a difference.
• 20:50
  Jimi Gibson: The cool thing is, you know, in traditional organic SEO, it usually took about six to eight months once you started doing something to see some results.
• 20:58
  Jimi Gibson: You can see some results doing what we've just described in 30, 60 days, and it'll make a huge difference.
• 21:07
  Jimi Gibson: I will caution the listeners that if you're listening to this and you're thinking ahead, going, Oh, that sounds great.
• 21:14
  Jimi Gibson: I'm just gonna do a bunch of blogs and chat GPT.
• 21:17
  Jimi Gibson: Well, guess what?
• 21:18
  Jimi Gibson: You're just adding to the AI slot that's out there, and AI already knows what you're about to write if you're gonna do that, because everybody else is doing the same thing and it's pulling the training data from your industry and you're saying the same thing.
• 21:34
  Jimi Gibson: So you have to think of something unique.
• 21:36
  Jimi Gibson: You have to think of something that only you can talk about.
• 21:39
  Jimi Gibson: And yeah, I mean, you can use those for tools as a starting point, but if you don't layer in your personal experience, again, it's looking for experience, expertise, authoritativeness, and trustworthiness.
• 21:50
  Jimi Gibson: And it wants to know your bumps, your bruises, your skin knees, your champagne toasts, all of those things that went wrong, and all of those things that went well, case studies.
• 21:59
  Jimi Gibson: So yeah, I would say those are some guardrails to make sure you uh stay within.
• 22:06
  Jaclyn Strominger: You know, it's so funny you like first of all, so I guess kind of kind of recap.
• 22:10
  Jaclyn Strominger: So question though, about so we've got obviously being clear about what you want to post about, not obviously just being generic.
• 22:20
  Jaclyn Strominger: I mean, that's you don't want to be generic when you're asking AI to help you figure out what you want to post about.
• 22:26
  Jaclyn Strominger: I like for me, one of the things that I do, and you can tell me what this is good or bad or ugly.
• 22:31
  Jaclyn Strominger: Um I usually I usually write a newsletter every single week, and it gets released on Tuesdays.
• 22:41
  Jaclyn Strominger: But I write it usually with some type of experience or leadership or something that has happened, or maybe I've read something in the news and I bring a slant to it and I kind of type in to Claude, what I use to write it.
• 22:56
  Jaclyn Strominger: Like, this is my whole story, this is what I'm talking about, kind of what I want to, you know, what I want to share.
• 23:02
  Jaclyn Strominger: Oh, and then I'm we had these two amazing podcast guests on this week.
• 23:07
  Jaclyn Strominger: So I want to bring in their content and make sure that we got that going on.
• 23:10
  Jaclyn Strominger: Please, you know, then let's make some posts that introduce the podcast, maybe a little script that I can do and write the post for that it will kind of bring people back to the newsletter.
• 23:22
  Jaclyn Strominger: I mean, it's so it's me, and I'm obviously asking it, and it just puts it in a nice little grid for me and all that kind of fun stuff.
• 23:29
  Jaclyn Strominger: But it's my it's me.
• 23:32
  Jaclyn Strominger: I'm not saying I'm not asking it to pull anything out, I'm just asking it to make it nicer.
• 23:41
  Jimi Gibson: Yes.
• 23:42
  Jimi Gibson: And Claude is amazing, it can still hallucinate.
• 23:45
  Jimi Gibson: You probably have to sometimes, sometimes it goes smoothly, other times you may have to wrestle it and beat it to the ground to make it do what you want to do, right?
• 23:52
  Jimi Gibson: And so you have to get used to using the tool.
• 23:55
  Jimi Gibson: And then I would say if that's a closed environment where AI can't see that newsletter, you might think about publishing that newsletter on your website so that that text is there.
• 24:08
  Jimi Gibson: And that would not prevent you from shooting a quick video or a snippet or an Instagram reel or a YouTube short or some other place that that could reside, or doing a summary of that article and posting it on Medium, because the more places where there's coherence to your message, the better it's gonna uh look.
• 24:31
  Jimi Gibson: And so now you get into you could literally have your content pillar being your newsletter, and then you could slice and dice that and make sure it shows up in parts and pieces around the internet, and that would be a strategy where you're not killing yourself every week to try to figure out what to do and where to put it.
• 24:51
  Jaclyn Strominger: Right.
• 24:51
  Jaclyn Strominger: Well, that's a that's actually kind of interesting.
• 24:53
  Jaclyn Strominger: So let me ask you, what about some of the other platforms?
• 24:57
  Jaclyn Strominger: Just kind of curiosity, like you know, whether it's Substack or School, like do those come into it as well?
• 25:07
  Jaclyn Strominger: Like, does it get do those pull in?
• 25:10
  Jimi Gibson: Yeah, as long as there's no wall, a paywall behind a membership or a course, so it has to be able to be visible as like a website.
• 25:22
  Jaclyn Strominger: Right.
• 25:22
  Jaclyn Strominger: Okay, so anybody coming into that to be able to actually see.
• 25:25
  Jaclyn Strominger: I mean, there the stuff that's behind the paywalls won't get seen, but the stuff front and center would do that.
• 25:31
  Jaclyn Strominger: That's actually quite quite interesting.
• 25:33
  Jaclyn Strominger: Now you shared, you said, you know, you basically went on this journey and you you were saying that, you know, for your personal story, you were looking at, you know, in pre-show, we were talking about you said 400 companies, you know, some were visible, some were invisible, and that research.
• 25:51
  Jaclyn Strominger: I'd love for you to share that.
• 25:53
  Jaclyn Strominger: And and you started to say about your own personal story about how much you went visible on LinkedIn and recording.
• 26:01
  Jimi Gibson: Right.
• 26:02
  Jimi Gibson: Let me back up to the school question you had a minute ago, because I think there's an important indicator.
• 26:07
  Jimi Gibson: And this would hold true for any place you put content.
• 26:11
  Jimi Gibson: Make sure your name and your title and some little message about who you are and what you do travels with that.
• 26:17
  Jimi Gibson: And so that's typically called a byline.
• 26:20
  Jimi Gibson: And so if you have a course on school, make sure you fully fill out the bio section.
• 26:26
  Jimi Gibson: And if that is publicly available, that's another credential that shows you have expertise because you've started a school or started a course on school, independent of the fact that most of the content is behind the paywall.
• 26:42
  Jimi Gibson: So that's an important thing.
• 26:43
  Jimi Gibson: And so if you have a blog on your website and it has no author attached to it, go back and put an author, make sure it has your full name, your title, and be consistent about that.
• 26:54
  Jimi Gibson: And so AI is going to start to connect the dots with all of this.
• 26:58
  Speaker 2: Yeah.
• 26:59
  Jimi Gibson: So, yeah, what happened was we saw the writing on the wall at the agency about 18 months ago, and we were seeing that AI loves people over logos.
• 27:10
  Jimi Gibson: And so, yes, it can understand what a company is, it can understand what they sell, it can understand what their reviews are, but the people behind the company are the ones that deliver the expertise, authoritativeness, trustworthiness.
• 27:26
  Jimi Gibson: And so the founder came to me and said, We got to do this, but I'm not gonna be that person.
• 27:32
  Jimi Gibson: I want you to do this, and I want you to be the face of the company.
• 27:35
  Jimi Gibson: And so at first I was like, Oh, well, that's kind of cool.
• 27:37
  Jimi Gibson: And then I was like, Oh, that's not cool.
• 27:39
  Jimi Gibson: What the heck am I gonna do?
• 27:41
  Jimi Gibson: And so, you know, obviously I had a performing background, and so I was like, okay, well, I'm just gonna go into this with both feet.
• 27:50
  Jimi Gibson: And at that time, there wasn't a lot of information about what we've discussed today.
• 27:55
  Jimi Gibson: And so I just said, Well, I'm just gonna try a bunch of stuff.
• 27:58
  Jimi Gibson: And so I was posting video on LinkedIn, I was getting on podcast interviews, I was writing articles for Forbes, an entrepreneur.
• 28:06
  Jimi Gibson: I was writing an article every month, about a 3,000-word article for our blog.
• 28:12
  Jimi Gibson: And then I would have a 15-minute video on YouTube that was a companion of that blog and all sorts of stuff.
• 28:20
  Jimi Gibson: And so about July, I started looking at the research, and the algorithm was not in favor of video on LinkedIn, it just wasn't set up the way other platforms were, and so then I started writing.
• 28:33
  Jimi Gibson: And so the two content types that get the most engagement on LinkedIn are infographics and carousels.
• 28:42
  Jimi Gibson: And so the infographic is basically a one-pager that describes how to do something or information about something.
• 28:49
  Jimi Gibson: A carousel is multiple panels, and so I just sort of went double down on infographics because I just like the one-page format.
• 28:58
  Jimi Gibson: And so I started to do that.
• 29:01
  Jimi Gibson: And then about Q3, looked at everything that I had done, and I was like, wow, okay, what's working and what's not working?
• 29:07
  Jimi Gibson: And what am I going to do next year to change my behavior?
• 29:11
  Jaclyn Strominger: Because MMA, as I like to say, measure, monitor, and adjust.
• 29:15
  Jimi Gibson: There you go.
• 29:15
  Jimi Gibson: Good, good, good.
• 29:16
  Jimi Gibson: And then I thought, am I the only one who's having trouble with this?
• 29:20
  Jimi Gibson: And so I decided to initiate a research study, and I looked at 400 companies across five industries in the US, you know, took the major four sections of the US and divided that up.
• 29:34
  Jimi Gibson: I had a small business with median revenue around 7.5 million and sort of a medium-sized business with median revenue around 24 million.
• 29:43
  Jimi Gibson: And I wanted to know what's going on.
• 29:45
  Jimi Gibson: Like these are actual businesses.
• 29:47
  Jimi Gibson: And I wanted to make sure I had the owner or CEO as part of this data set.
• 29:54
  Jimi Gibson: And what I found was 46% of owners of those 400 companies.
• 29:59
  Jimi Gibson: And then so you might go, well, why didn't you study 10,000?
• 30:01
  Jimi Gibson: Well, there is sort of a tipping point where it's statistically relevant, and then you don't really get much more information out of it.
• 30:08
  Jimi Gibson: And so at 400, it's 95% statistically relevant with about a four and a half margin of error.
• 30:15
  Jimi Gibson: So I'm like, yeah, I'm happy with that, especially across five different industries.
• 30:19
  Jimi Gibson: So it wasn't going to skew to one particular type of industry.
• 30:23
  Jimi Gibson: And so those two different size businesses, 46% of those owners were invisible.
• 30:30
  Jimi Gibson: The interesting thing was the companies where the owner and the business was visible through AI, their traffic year over year.
• 30:39
  Jimi Gibson: So I mapped it January 2025 to January 2026, their traffic increased two and a half percent.
• 30:46
  Jimi Gibson: And you might think, okay, well, that's not much.
• 30:49
  Jimi Gibson: Well, remember the stats that we talked about earlier, right?
• 30:51
  Jimi Gibson: Everybody's traffic is going down.
• 30:53
  Jimi Gibson: The companies where the owner and the business was invisible, their traffic declined 28.5%.
• 30:59
  Jimi Gibson: And you're like, what?
• 31:02
  Jimi Gibson: And so uh obviously there were a lot of data points, there was a lot of ways that we studied this.
• 31:08
  Jimi Gibson: You can get the free report.
• 31:10
  Jimi Gibson: I'll give Jaclyn the link and you can download the report.
• 31:13
  Jimi Gibson: It's about 21 pages.
• 31:15
  Jimi Gibson: But here's the killer for that seven and a half million dollar company over the next three years, if the business is invisible, you're at risk of losing $5.6 million over the next three years.
• 31:34
  Jimi Gibson: For that $24 million company, you're at risk of losing $18 million over the next three years.
• 31:42
  Jimi Gibson: Because your traffic is declining.
• 31:45
  Jimi Gibson: Remember, 25% this year, 50% in three years.
• 31:48
  Jimi Gibson: If you're invisible to AI, you're basically invisible to all these conversations that are going on.
• 31:55
  Jimi Gibson: Now, here's the other kicker for the companies where the owner was visible, out of that gap of 5.6 million, the owner contributed 2.8 million to that gain.
• 32:09
  Jimi Gibson: Well for the $24 million company, there's an $18 million gap between the company visible, the owner visible, the company invisible, the owner invisible.
• 32:23
  Jimi Gibson: $8.9 million of that $18 million was the owner or CEO multiplier.
• 32:31
  Jimi Gibson: And so right there, that should be enough to get people fired up to say, oh my gosh, we've got to have a plan.
• 32:41
  Jimi Gibson: What are we gonna do?
• 32:42
  Jimi Gibson: And I've also described that the bar is pretty low.
• 32:48
  Jimi Gibson: Right.
• 32:49
  Jimi Gibson: And so you've got to start doing it now.
• 32:52
  Jaclyn Strominger: And for those that do it now, we'll have a higher gain.
• 32:55
  Jaclyn Strominger: Okay, so listeners, get on you.
• 32:57
  Jaclyn Strominger: We're gonna get onto these action items, right?
• 32:59
  Jaclyn Strominger: Like start doing this right now.
• 33:00
  Jaclyn Strominger: Yeah, right.
• 33:02
  Jaclyn Strominger: Well, so I I have a question about this though, because with the visibility of the CEO slash owner, or you know, or maybe it's like that, a top person at the I mean, I'm not the owner, but I'm providing visibility to the agency for sure.
• 33:19
  Jimi Gibson: Right.
• 33:20
  Jaclyn Strominger: So you're so it's you doing that.
• 33:21
  Jaclyn Strominger: So you hear this a lot of times in business, and I know this is going a little bit in a different direction for a second, but I'm just kind of curious your opinion on this.
• 33:30
  Jaclyn Strominger: You know, a lot of times people will say you don't want the owner of the company to be the face or the name of the company because when you go to sell it, it's it has a negative impact.
• 33:43
  Jaclyn Strominger: But as a matter of fact, what you're seeing right now, that's actually to gain that revenue share, you you need to have that visibility.
• 33:52
  Jaclyn Strominger: So it's actually maybe take that other saying and throw it out with the bathwater.
• 33:58
  Jimi Gibson: Yeah, maybe out with the bathwater.
• 34:00
  Jimi Gibson: So interestingly enough, I did have a conversation with a couple of organizations that ask me that exact question.
• 34:07
  Jimi Gibson: And typically, an important person discounts that exit by five to 25%, right?
• 34:14
  Jimi Gibson: Because you can't reproduce that person.
• 34:18
  Jimi Gibson: But that's old thinking.
• 34:21
  Jimi Gibson: So how are you gonna exit if your business is declining by $18 million over the next three years?
• 34:30
  Jimi Gibson: Like the trajectory is going in the wrong direction.
• 34:33
  Jimi Gibson: And so I would say, yeah, there should be a plan.
• 34:37
  Jimi Gibson: If you're planning on exiting in three to five years, then it should be all about you.
• 34:43
  Jimi Gibson: As you get about one to two years out, stop talking about me and I, start talking about we and start activating people within the organization to do that.
• 34:56
  Jimi Gibson: And so the air quote liability is spread among multiple people and it is not contingent on you.
• 35:05
  Jimi Gibson: But I would say that's not a good excuse to continue to hide behind.
• 35:11
  Jimi Gibson: You know, interestingly, franchising had the lowest visibility out of all the five industries because traditionally the franchisee is counting on the logo to do all the selling.
• 35:27
  Jimi Gibson: But what ends up happening is somebody in the local market who does the same sort of thing, if they're visible, they're gonna steal that market share from that person.
• 35:36
  Jimi Gibson: And so I actually talked with a new CMO of a huge organization that has about 10 franchises.
• 35:43
  Jimi Gibson: She told me the first thing that she was gonna do was to pump up the individual personal brands of all of the franchise owners in their market so that they would not be a victim to this, you know, type of thing.
• 35:57
  Jimi Gibson: And, you know, what does that mean?
• 35:59
  Jimi Gibson: That means doing some of the things that we talked about, joining the local chamber of commerce.
• 36:03
  Jimi Gibson: You know, if you're passionate about something in your community, sponsor, contribute to a charity, get on the board of a nonprofit, go down the street to your favorite taco shop on Tuesday and film a little video that says, Hey, I'm in so-and-so's taco shop.
• 36:20
  Jimi Gibson: I love taco Tuesday.
• 36:21
  Jimi Gibson: Hey, Joe, come over here and let's chat a second.
• 36:24
  Jimi Gibson: Like it doesn't have to be rocket science.
• 36:28
  Jaclyn Strominger: Right.
• 36:29
  Jaclyn Strominger: You know, I talk a lot and I've and I feel like this is something where it really shows that each and every one of us, whether no matter what we are in, whatever whatever business we are in, we still are our own brand.
• 36:48
  Jaclyn Strominger: So if you're part of a company, right, you know, and you're looking to help grow that.
• 36:55
  Jaclyn Strominger: But if you're outside, if you're at a franchise, you are you we are all a brand.
• 36:59
  Jaclyn Strominger: So we still have to create our our own personal individual brand authority, and then we can tie it to a company, right?
• 37:05
  Jaclyn Strominger: So that's really important because as you said, if AI is gonna get to know gets to know people better than they are going to get to know a logo, yeah, then you know, we have to think of ourselves basically as becoming that, you know, visibility.
• 37:28
  Jimi Gibson: Yeah, the term you'll probably come across as entity.
• 37:31
  Jimi Gibson: And so another thing you can do, you mentioned the website, is if you have an about page and it's kind of thin and flimsy, pump it up.
• 37:41
  Jimi Gibson: Have an about page about folks in the company, and then use that page as like almost like a table of contents to the places that they've been.
• 37:52
  Jimi Gibson: And so for you, Jaclyn, you would have, you know, maybe your top five episodes on your about page.
• 37:58
  Jimi Gibson: You would have your credentials or any associations that you belong to.
• 38:02
  Jimi Gibson: Maybe there's been an article written about you, and they're all on that page and they all link out to those references.
• 38:08
  Jimi Gibson: And so you're helping that AI triangulate.
• 38:11
  Jimi Gibson: Oh, okay, Jaclyn is at this organization.
• 38:14
  Jimi Gibson: She has these things that I'm able to connect the dots.
• 38:18
  Jimi Gibson: This is the home base for all that information.
• 38:20
  Jimi Gibson: There is a little piece of code that if you want to go the extra mile, it's a schema code, S-C H E M A, that will allow you to tell AI what this page is about, that it's about a person.
• 38:36
  Jimi Gibson: If you don't know how to do it, just go to schema.org and or you can actually ask Claude, how do I create a schema code and where do I put it on the website and it'll tell you exactly what to do.
• 38:46
  Jimi Gibson: Oh, right.
• 38:46
  Jimi Gibson: So that's a little bit of a hack.
• 38:49
  Jimi Gibson: Yeah.
• 38:50
  Jimi Gibson: So although we can't get into all parts and pieces, but I would say if you replay this episode and you you kind of make a list and you meet with your team, and if you're not inclined to write, you probably got somebody on your team who knows how to navigate Claude or Chat GPT or one of these things to help write and just make sure it sounds like you and it's not fluffy and generic, and you'll be in good shape.
• 39:16
  Jaclyn Strominger: Right.
• 39:16
  Jaclyn Strominger: So I have a question.
• 39:17
  Jaclyn Strominger: So just because I know this is like a people will probably ask this too.
• 39:21
  Jaclyn Strominger: So do you have a favorite AI tool or favorite, yeah?
• 39:26
  Jaclyn Strominger: I guess what's your favorite to use for AI?
• 39:30
  Jimi Gibson: Yeah, and I would say it depends on what I'm trying to do.
• 39:34
  Jimi Gibson: And so if I'm writing or doing some sort of higher-level function, I would say Claude is great.
• 39:40
  Jimi Gibson: If I am looking for a snarky take on something, Grok can get really snarky.
• 39:47
  Jimi Gibson: If I'm creating a little short video or some graphics, I love Nano Banana through Gemini.
• 39:53
  Jimi Gibson: I was a big chat GPT fan, and I think the wave is moving away from that.
• 39:59
  Jimi Gibson: But if I'm creating a custom GPT, I'll still create a custom GPT in Chat GPT.
• 40:04
  Jimi Gibson: I love perplexity for researching businesses because it will provide the links and it'll provide the attribution of where that information is coming from.
• 40:13
  Jimi Gibson: So I like to try them all and try to have something in my head.
• 40:17
  Jimi Gibson: I'm trying to do this and see which one I have to wrestle with the less.
• 40:21
  Jimi Gibson: Yeah.
• 40:22
  Jaclyn Strominger: No, that's actually good.
• 40:23
  Jaclyn Strominger: I mean, I've it's so funny because I I really love Claude for you know a lot of things.
• 40:28
  Jaclyn Strominger: I have not really used nano banano, whatever, you know, in in, but that would actually be pretty interesting for graphics.
• 40:35
  Jaclyn Strominger: You know, I could tell you that I don't love, I mean, I use Canva for things, but I don't think it's got a great it's AI is really wonky.
• 40:46
  Jimi Gibson: They're playing a little ketchup these days, so is Adobe.
• 40:49
  Jaclyn Strominger: Yeah.
• 40:50
  Jaclyn Strominger: So but this has actually been truly, truly, really remarkable.
• 40:55
  Jaclyn Strominger: So if you had to say, you know, you, you know, like again, just to go back through that list, you know, if somebody were to is it, you know, pick one or two things, the top two things that they could do for the next 90 days.
• 41:10
  Jimi Gibson: Sure.
• 41:11
  Jimi Gibson: Well, I would say the first thing you want to do is you want to go to some of these tools that we've mentioned and just put in your name.
• 41:20
  Jimi Gibson: Who is, and don't put your company name, don't do anything, just put your name in and see what comes back.
• 41:26
  Jimi Gibson: And it may be you and it may be somebody with the same name as you.
• 41:31
  Jimi Gibson: And then you can go, who is your name at this company and see what comes back?
• 41:36
  Jimi Gibson: And then, depending on what type of company you're with, product or service-wise, go if you were looking for XYZ service in this particular area, who would you recommend?
• 41:49
  Jimi Gibson: And I know that's a long sentence, but you know, typical Google, a typical Google search is about five to six-word phrase.
• 41:56
  Jimi Gibson: A typical interaction with an LLM starts at about 32 words.
• 42:00
  Jimi Gibson: So don't, you know, don't be skimpy with how you communicate that.
• 42:05
  Jimi Gibson: And then just do a screenshot and go, okay, this is ugly.
• 42:10
  Jimi Gibson: That's fine.
• 42:11
  Jimi Gibson: And then you can start to do things.
• 42:13
  Jimi Gibson: And so, from a business perspective, you want to have your Google business profile uh set up.
• 42:18
  Jimi Gibson: You want to make sure you identify people within that Google business profile.
• 42:23
  Jimi Gibson: I would say go to your LinkedIn, clean that up, make sure your title is not something, you know, you're trying to be cute, be clear, you know, be clear instead of cute or clever.
• 42:36
  Jimi Gibson: Um, you know, look at that about section.
• 42:39
  Jimi Gibson: It is looking at that about section.
• 42:41
  Jimi Gibson: Make sure that says who you are and what you do.
• 42:45
  Jimi Gibson: I would say pick some venue that you want to challenge yourself on.
• 42:53
  Jimi Gibson: And so I just told you there's two billion people on LinkedIn, and only two percent are posting.
• 42:58
  Jimi Gibson: Post something.
• 42:59
  Jimi Gibson: I guarantee you nobody's gonna see it.
• 43:01
  Jimi Gibson: So don't worry about that.
• 43:02
  Jimi Gibson: Um, and you'll start to gain some muscles and it's gonna feel weird, and then sooner or later somebody's gonna go, you know, I saw your post.
• 43:17
  Jimi Gibson: That was really cool.
• 43:18
  Jimi Gibson: Can you tell me more about that?
• 43:20
  Jimi Gibson: If you're so inclined to do video and you don't even know the settings on your camera, find a middle school kid or a teenager, they'll show you all the settings on your camera, right?
• 43:31
  Jimi Gibson: Have them film you.
• 43:32
  Jimi Gibson: You can actually in the app on your phone from YouTube, you can film and post directly from your phone.
• 43:39
  Jimi Gibson: You don't have to do a bunch of gyrations.
• 43:41
  Jimi Gibson: So, yeah, and then I would say the other thing is just sort of catalog who you are, what you've done, where your name might be out there, whether it's membership to an association, if there's been an article written about you, you know, whatever that is, just if you're on a board, just gather That information and then go to your about page on your website and update that.
• 44:03
  Jimi Gibson: And I would say, you know, if you're aggressive about it, you can probably get that done in a week or so.
• 44:10
  Jimi Gibson: If you want to slow roll it, you know, take 30, 45 days to do it.
• 44:16
  Jimi Gibson: But the time to start is now.
• 44:18
  Jimi Gibson: We have this window of opportunity that should be exciting and encouraging, that this is kind of a whole new world.
• 44:26
  Jimi Gibson: And the ones who jump on board are the ones who are going to reap the benefits.
• 44:30
  Jaclyn Strominger: Right.
• 44:30
  Jaclyn Strominger: I absolutely love this.
• 44:32
  Jaclyn Strominger: Jimi, I could talk to you forever about this.
• 44:35
  Jaclyn Strominger: So I'm going to probably ask you to come back on, you know, in like, you know, in a in a quarter, because I'd love to, you know, have like continue this because I think there's so much that we can learn.
• 44:45
  Jaclyn Strominger: And and you know, I had somebody else on the podcast and they were talking about how podcasting, even though it's been around for a while, it's still in that infancy.
• 44:53
  Jaclyn Strominger: So you know, where that is taking, and and a lot of people give up too.
• 44:58
  Jimi Gibson: After seven episodes is the the the I've had I've had enough of this.
• 45:04
  Jimi Gibson: Yeah.
• 45:04
  Jimi Gibson: So right.
• 45:05
  Jaclyn Strominger: Yeah.
• 45:05
  Jaclyn Strominger: I guess I'm I guess I'm doing okay with 112 or something.
• 45:08
  Jimi Gibson: Yes, yes.
• 45:10
  unknown: Awesome.
• 45:11
  Jaclyn Strominger: But anyway, what is the best way for all of our listeners to connect with you and and see what you're doing?
• 45:19
  Jaclyn Strominger: Obviously, I know you'll send me the link to that that report that research report because it's absolutely fascinating.
• 45:27
  Jimi Gibson: Yeah.
• 45:27
  Jimi Gibson: So if you want to just go to the website business invisible, excuse me, businessvisibilityindex.com.
• 45:34
  Jimi Gibson: And again, I'll provide the link.
• 45:36
  Jimi Gibson: Thrive Agency is thriveagency.com.
• 45:40
  Jimi Gibson: Again, there's a lot of free information on there.
• 45:42
  Jimi Gibson: You don't have to be a client to read the information.
• 45:44
  Jimi Gibson: If you do need some help in this area, I'd be happy to chat with you.
• 45:48
  Jimi Gibson: And then if you want to connect with me directly, obviously said I'm on LinkedIn.
• 45:52
  Jimi Gibson: That's an area that I feel comfortable on.
• 45:54
  Jimi Gibson: And so DM me.
• 45:55
  Jimi Gibson: If you have a question about anything that we talked about, I'll actually answer your question.
• 45:59
  Jimi Gibson: So yeah, I would love to connect with people there.
• 46:02
  Jaclyn Strominger: Fantastic.
• 46:03
  Jaclyn Strominger: Okay.
• 46:03
  Jaclyn Strominger: So listeners, please do me a favor.
• 46:05
  Jaclyn Strominger: There's a there's a lot of information in here.
• 46:08
  Jaclyn Strominger: You have got to, a number one, connect with Jimi.
• 46:12
  Jaclyn Strominger: Go get, you know, all the links will be in the show notes.
• 46:15
  Jaclyn Strominger: So go and connect with him.
• 46:16
  Jaclyn Strominger: Go to Thrive, go to his website, get the research.
• 46:19
  Jaclyn Strominger: But then please share this episode with your friends, your business associates, your colleagues, that your any CEO that you know, because if they want to be visible, they're going to need to do these actions.
• 46:34
  Jaclyn Strominger: And then that visibility will also help create unstoppable success.
• 46:39
  Jaclyn Strominger: So share this episode.
• 46:41
  Jaclyn Strominger: And then, listeners, do me one other favor.
• 46:43
  Jaclyn Strominger: Um, again, as I mentioned, uh the platform school, we have a brand new school community, unstoppable success.
• 46:49
  Jaclyn Strominger: Please head over there.
• 46:50
  Jaclyn Strominger: The link to that will be also in the show notes.
• 46:52
  Jaclyn Strominger: And join the first hundred or so people that get in will get in for free.
• 46:56
  Jaclyn Strominger: There will always be some free content, but we got some great, really, really great courses that are going to be coming out.
• 47:03
  Jaclyn Strominger: So thank you, listeners, for listening.
• 47:05
  Jaclyn Strominger: Uh, I truly, truly am grateful for every one of you.
• 47:08
  Jaclyn Strominger: And thank you, Jimi, for being an amazing guest.
• 47:11
  Jaclyn Strominger: And we're going to have you back because we want to keep this conversation going.
• 47:14
  Jimi Gibson: Awesome.
• 47:15
  Jimi Gibson: Well, thank you.
• 47:15
  Jimi Gibson: It was fun.
• 47:16
  Jaclyn Strominger: Thank you.