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#694: What's your plan for Q5 this year, with Xavier de Baillenx from Ramdam
What if your most profitable campaign window isn’t Black Friday or Cyber Monday… but after the holidays, when everyone else is quiet?
While most marketers are winding down, savvy brands are doubling down—tapping into the “Q5” period between Christmas and early January, when ad prices drop, engagement spikes, and consumers are laser-focused on their New Year goals.
Today we’re digging into how AI is revolutionizing brand partnerships, why micro-influencers might be your secret Q5 weapon, and what smart marketers are doing to turn a slow season into a sales surge.
To discuss this, I’d like to…
The skinny
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