John Cruice: I Design The Moment Instead Of Capturing It
Someone stops mid-sentence—not because they're lost, but because they've just described the exact moment everything shifted. A camera in hand for school projects. Then wandering the city alone, watching light fall on buildings and faces. That's when it happened. The thing they didn't plan for. The thing their younger self had no way of seeing.
John Cruice left a career spanning statistical analysis and UX design after studying architecture to become a photographer—but not the kind most people imagine. He doesn't chase moments; he constructs them. He sits with people, asks what their story is…
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