Ep 4: Gated vs Ungated Content with Liam Barnes, Head of Demand Gen @ Bionic

Demand by Omni Lab · Mar 1, 2022 · 42m

Does gated content still have a place in the marketing world? Jonathan Bland, the Co-Founder of Omni Lab, and Liam Barnes, the Head of Demand Gen at Bionic, break down gated vs ungated content and discuss when/where gated content is necessary. They also chat about incentives for demos and touch on when to use them, how to think about them, and how they can help garner results.