Rory Sutherland — Effective Communication: Jesters & Saints (EP.73)
Rory Sutherland, Vice Chairman of Ogilvy Group, joins us for an almost unprecedented third appearance on Infinite Loops. Our discussion with Rory centers on:
The marketing of Saint Paul and religious leaders.
Humor as a vehicle for effective messaging.
The advantages and drawbacks of remote work.
"Category" vs. "brand" advertising.
And MUCH more!
Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com
The skinny
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