331: Connecting Consumers to Beef Takes More Than independent Processing with Bobbie Rae Smith
Independent processing has become one of the biggest conversations in the beef industry, but Bobbi Rae Smith and the team at Medicine Lodge Meat Company believe ranchers need more than just a processor.
Lauren sits down today with Bobbi Rae to discuss how Medicine Lodge Meat Company is helping producers market beef directly to consumers, tell their stories, build local food systems, and create stronger relationships between ranchers and urban consumers. From rancher bundle programs and mobile meat trailers to producer marketing and community partnerships, this episode dives into what outside…
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