Latest / Build With Becky: Smart Strategies To Grow Your Community-Driven Business / The 5 Types of Emails Membership Founders Should Be Sending

Transcript

The 5 Types of Emails Membership Founders Should Be Sending · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  You
• 0:00
  should
• 0:00
  probably
• 0:01
  be
• 0:01
  sending
• 0:02
  more
• 0:02
  emails
• 0:03
  to
• 0:03
  your
• 0:04
  members.
• 0:05
  I
• 0:05
  want
• 0:05
  to
• 0:05
  talk
• 0:05
  about
• 0:05
  this
• 0:06
  today.
• 0:06
  I
• 0:06
  want
• 0:07
  to
• 0:07
  talk
• 0:07
  about
• 0:07
  all
• 0:07
  the
• 0:08
  different
• 0:08
  emails
• 0:08
  you
• 0:08
  should
• 0:08
  be
• 0:09
  sending,
• 0:09
  including
• 0:10
  sales
• 0:10
  emails.
• 0:11
  I'm
• 0:11
  going
• 0:11
  to
• 0:11
  talk
• 0:11
  about
• 0:11
  that
• 0:12
  at
• 0:12
  the
• 0:12
  end.
• 0:12
  So
• 0:13
  know
• 0:13
  that
• 0:13
  that's
• 0:13
  coming
• 0:14
  as
• 0:14
  far
• 0:14
  as
• 0:14
  like
• 0:14
  membership
• 0:15
  growth.
• 0:16
  But
• 0:16
  when
• 0:16
  you
• 0:16
  send
• 0:16
  more
• 0:17
  emails,
• 0:18
  and
• 0:18
  I
• 0:18
  don't
• 0:18
  just
• 0:18
  mean
• 0:19
  any
• 0:19
  emails,
• 0:19
  I'm
• 0:19
  going
• 0:19
  to
• 0:19
  talk
• 0:20
  about
• 0:20
  the
• 0:20
  categories
• 0:20
  here
• 0:21
  in
• 0:21
  a
• 0:21
  second.
• 0:21
  But
• 0:21
  when
• 0:21
  you
• 0:22
  send
• 0:22
  more
• 0:22
  emails
• 0:22
  to
• 0:23
  your
• 0:23
  members,
• 0:24
  you
• 0:24
  drive
• 0:24
  engagement,
• 0:25
  you
• 0:25
  drive
• 0:25
  better
• 0:25
  onboarding
• 0:26
  experience,
• 0:27
  you
• 0:27
  drive
• 0:27
  adoption,
• 0:28
  you
• 0:28
  drive
• 0:30
  growth,
• 0:31
  you
• 0:31
  drive
• 0:32
  engage.
• 0:33
  I've
• 0:33
  said
• 0:33
  engagement
• 0:34
  already,
• 0:34
  but
• 0:35
  you're
• 0:35
  driving
• 0:35
  like
• 0:36
  habit
• 0:36
  building
• 0:36
  as
• 0:37
  well.
• 0:37
  Because
• 0:38
  when
• 0:38
  you
• 0:38
  add
• 0:39
  somebody
• 0:39
  to
• 0:39
  a
• 0:40
  membership,
• 0:40
  when
• 0:40
  you
• 0:41
  add
• 0:41
  somebody
• 0:41
  to
• 0:41
  your
• 0:41
  program
• 0:42
  or
• 0:42
  community
• 0:42
  experience
• 0:43
  or
• 0:43
  whatever,
• 0:44
  they.
• 0:44
  Already,
• 0:45
  they
• 0:45
  don't
• 0:45
  have
• 0:46
  the
• 0:46
  habit
• 0:46
  already
• 0:46
  of
• 0:47
  logging
• 0:47
  into
• 0:47
  your
• 0:47
  platform.
• 0:48
  And
• 0:48
  so
• 0:49
  we
• 0:49
  need
• 0:49
  to
• 0:49
  build
• 0:49
  that.
• 0:49
  They
• 0:50
  do
• 0:50
  have
• 0:50
  the
• 0:50
  habit
• 0:51
  of
• 0:51
  logging
• 0:51
  into
• 0:51
  their
• 0:52
  email.
• 0:52
  And
• 0:53
  so
• 0:53
  this
• 0:54
  is
• 0:54
  why
• 0:54
  we
• 0:54
  need
• 0:55
  to
• 0:55
  meet
• 0:55
  them
• 0:55
  where
• 0:55
  they're
• 0:55
  at
• 0:56
  and
• 0:56
  then
• 0:56
  pull
• 0:56
  them
• 0:56
  back
• 0:57
  in.
• 0:57
  And
• 0:57
  this
• 0:57
  is
• 0:58
  why
• 0:58
  email
• 0:58
  is
• 0:58
  really
• 0:59
  important.
• 0:59
  There's
• 1:00
  also
• 1:00
  just
• 1:00
  so
• 1:01
  much
• 1:01
  noise
• 1:01
  that
• 1:01
  we
• 1:02
  hear
• 1:02
  all
• 1:02
  the
• 1:02
  time.
• 1:03
  And
• 1:03
  when
• 1:04
  you
• 1:04
  log
• 1:04
  into
• 1:04
  a
• 1:05
  community
• 1:05
  and
• 1:05
  you
• 1:05
  see
• 1:06
  the
• 1:06
  notification
• 1:06
  overwhelm
• 1:07
  and
• 1:07
  all
• 1:07
  of
• 1:07
  the
• 1:07
  stuff
• 1:08
  that's
• 1:08
  happening,
• 1:08
  you're
• 1:09
  gonna
• 1:09
  miss
• 1:09
  stuff.
• 1:10
  And
• 1:10
  so
• 1:10
  it's
• 1:10
  really
• 1:10
  nice
• 1:11
  to
• 1:11
  curate
• 1:12
  a
• 1:12
  member's
• 1:13
  newsletter
• 1:14
  or
• 1:14
  a
• 1:14
  member
• 1:14
  experience
• 1:15
  in
• 1:16
  email
• 1:16
  that
• 1:17
  is
• 1:17
  going
• 1:17
  to
• 1:17
  help
• 1:17
  them
• 1:18
  decide
• 1:18
  exactly
• 1:18
  what
• 1:19
  they
• 1:19
  need
• 1:19
  to
• 1:19
  pay
• 1:19
  attention
• 1:20
  to,
• 1:20
  what
• 1:20
  they
• 1:20
  should
• 1:20
  engage
• 1:21
  with,
• 1:21
  what's
• 1:21
  for
• 1:21
  them.
• 1:22
  And
• 1:23
  the
• 1:23
  more
• 1:24
  curated
• 1:25
  email
• 1:25
  you
• 1:25
  send,
• 1:26
  the
• 1:26
  better
• 1:26
  their
• 1:27
  member
• 1:27
  experience
• 1:27
  is
• 1:28
  going
• 1:28
  to
• 1:28
  be.
• 1:29
  All
• 1:29
  right,
• 1:29
  so
• 1:29
  I'm
• 1:29
  going
• 1:29
  to
• 1:30
  talk
• 1:30
  about
• 1:30
  five
• 1:30
  categories
• 1:31
  of
• 1:31
  emails.
• 1:31
  The
• 1:31
  first
• 1:32
  one
• 1:32
  is
• 1:32
  onboarding
• 1:33
  emails.
• 1:33
  So
• 1:34
  yes,
• 1:34
  I
• 1:34
  want
• 1:34
  you
• 1:35
  to
• 1:35
  have
• 1:35
  an
• 1:35
  onboarding
• 1:36
  place
• 1:36
  inside
• 1:37
  of
• 1:37
  your
• 1:37
  community
• 1:37
  where
• 1:38
  you're
• 1:38
  taking
• 1:38
  them
• 1:38
  through
• 1:39
  step
• 1:39
  by
• 1:39
  step,
• 1:39
  exactly
• 1:40
  what
• 1:40
  they
• 1:40
  should
• 1:40
  be
• 1:40
  doing.
• 1:41
  Bonus
• 1:41
  points
• 1:42
  if
• 1:42
  you're
• 1:42
  personalizing
• 1:43
  it,
• 1:43
  meaning
• 1:44
  you
• 1:44
  are
• 1:45
  gathering
• 1:46
  data
• 1:46
  and
• 1:46
  giving
• 1:46
  them
• 1:47
  back
• 1:47
  direction
• 1:48
  on
• 1:48
  what
• 1:49
  exactly
• 1:49
  is
• 1:49
  for
• 1:50
  them.
• 1:51
  In
• 1:51
  addition
• 1:52
  to
• 1:52
  that,
• 1:52
  you
• 1:53
  want
• 1:53
  to
• 1:53
  be
• 1:53
  sending
• 1:53
  onboarding
• 1:54
  emails
• 1:54
  that,
• 1:55
  that
• 1:55
  pairs
• 1:55
  with
• 1:55
  it
• 1:56
  really
• 1:56
  nicely.
• 1:56
  We're
• 1:57
  pointing
• 1:57
  back
• 1:57
  to
• 1:57
  the
• 1:58
  community,
• 1:58
  we're
• 1:58
  helping
• 1:58
  them
• 1:59
  log
• 1:59
  in,
• 1:59
  we're
• 2:00
  reminding
• 2:00
  them
• 2:00
  these
• 2:01
  are
• 2:01
  the
• 2:01
  things
• 2:01
  that
• 2:01
  you
• 2:01
  should
• 2:02
  have
• 2:02
  done
• 2:02
  by
• 2:02
  this
• 2:02
  point.
• 2:03
  We're
• 2:03
  saying
• 2:03
  like,
• 2:04
  hey,
• 2:04
  you've
• 2:04
  been
• 2:04
  a
• 2:04
  member
• 2:04
  for
• 2:05
  a
• 2:05
  week,
• 2:05
  hey,
• 2:05
  you've
• 2:05
  been
• 2:06
  a
• 2:06
  member
• 2:06
  for
• 2:06
  two
• 2:06
  weeks.
• 2:06
  Hey,
• 2:07
  you've
• 2:07
  been
• 2:07
  a
• 2:07
  member
• 2:07
  for
• 2:07
  a
• 2:07
  month.
• 2:07
  How's
• 2:08
  it
• 2:08
  going?
• 2:08
  What
• 2:08
  questions
• 2:09
  do
• 2:09
  you
• 2:09
  have?
• 2:09
  What
• 2:09
  do
• 2:09
  you
• 2:09
  feel
• 2:09
  stuck
• 2:10
  on?
• 2:10
  We're
• 2:11
  reminding
• 2:11
  them
• 2:11
  of
• 2:11
  the
• 2:12
  value
• 2:12
  prop
• 2:12
  and
• 2:12
  why
• 2:12
  they
• 2:13
  joined.
• 2:13
  We're
• 2:14
  telling
• 2:14
  Them
• 2:14
  what's
• 2:15
  coming
• 2:15
  up
• 2:15
  and
• 2:15
  what
• 2:15
  they
• 2:15
  should
• 2:16
  be
• 2:16
  doing
• 2:16
  and
• 2:16
  how
• 2:16
  they
• 2:16
  should
• 2:16
  be
• 2:17
  engaging.
• 2:17
  And
• 2:18
  we're
• 2:18
  reducing
• 2:18
  overwhelm.
• 2:19
  This
• 2:19
  might
• 2:19
  sound
• 2:20
  like
• 2:20
  a
• 2:20
  lot,
• 2:20
  but
• 2:20
  we're
• 2:20
  actually
• 2:21
  simplifying
• 2:21
  it.
• 2:22
  Saying,
• 2:22
  just
• 2:23
  pay
• 2:23
  attention
• 2:23
  to
• 2:23
  this
• 2:23
  one
• 2:24
  thing
• 2:24
  right
• 2:24
  now.
• 2:25
  Just
• 2:25
  pay
• 2:25
  attention
• 2:25
  to
• 2:26
  this
• 2:26
  next
• 2:26
  thing
• 2:26
  right
• 2:26
  now.
• 2:27
  Like,
• 2:27
  those
• 2:27
  are
• 2:27
  the
• 2:28
  things
• 2:28
  that
• 2:28
  we
• 2:28
  want
• 2:28
  to
• 2:28
  be
• 2:28
  saying
• 2:29
  in
• 2:29
  these
• 2:29
  onboarding
• 2:30
  emails.
• 2:30
  And
• 2:30
  if
• 2:31
  you're
• 2:31
  ready
• 2:31
  to
• 2:31
  get
• 2:31
  a
• 2:32
  little
• 2:32
  bit
• 2:32
  more
• 2:32
  advanced
• 2:33
  with
• 2:33
  it,
• 2:33
  you
• 2:33
  can
• 2:34
  also
• 2:34
  segment
• 2:35
  this
• 2:35
  experience.
• 2:35
  I
• 2:36
  just
• 2:36
  did
• 2:36
  a
• 2:36
  strategy
• 2:37
  this
• 2:37
  morning
• 2:37
  with
• 2:37
  a
• 2:37
  client
• 2:38
  where
• 2:38
  she
• 2:39
  has
• 2:39
  two
• 2:39
  very
• 2:40
  distinct
• 2:40
  Personas
• 2:41
  in
• 2:41
  her
• 2:41
  community
• 2:42
  with
• 2:42
  really
• 2:42
  different
• 2:43
  paths
• 2:44
  that,
• 2:44
  that
• 2:44
  make
• 2:44
  sense
• 2:44
  for
• 2:45
  them
• 2:45
  to
• 2:45
  start
• 2:45
  with.
• 2:45
  Like
• 2:46
  they're
• 2:46
  both
• 2:46
  going
• 2:46
  to
• 2:46
  be
• 2:47
  interested
• 2:47
  in
• 2:47
  really
• 2:47
  different
• 2:48
  areas
• 2:48
  of
• 2:48
  the
• 2:48
  membership.
• 2:49
  And
• 2:49
  so
• 2:49
  we
• 2:50
  actually
• 2:50
  have
• 2:50
  a
• 2:50
  way
• 2:51
  to
• 2:51
  identify
• 2:51
  which
• 2:52
  type
• 2:52
  of
• 2:52
  member
• 2:52
  are
• 2:53
  they
• 2:53
  and
• 2:54
  like
• 2:54
  immediately
• 2:55
  post
• 2:55
  purchase
• 2:56
  and
• 2:56
  then
• 2:56
  they're
• 2:57
  getting
• 2:57
  the
• 2:57
  right
• 2:57
  email
• 2:58
  sequence
• 2:58
  based
• 2:58
  on
• 2:59
  which
• 2:59
  category
• 3:00
  they
• 3:00
  fall
• 3:00
  into.
• 3:01
  The
• 3:01
  moral
• 3:01
  of
• 3:01
  the
• 3:02
  story
• 3:02
  here
• 3:02
  is
• 3:03
  the
• 3:03
  onboarding
• 3:03
  emails
• 3:04
  need
• 3:04
  to
• 3:04
  pair
• 3:05
  well
• 3:05
  with
• 3:05
  the
• 3:05
  member
• 3:06
  experience
• 3:06
  inside
• 3:07
  the
• 3:07
  platform.
• 3:08
  And
• 3:08
  we
• 3:08
  want
• 3:08
  to
• 3:08
  drive
• 3:09
  them
• 3:09
  to
• 3:09
  different
• 3:10
  things
• 3:10
  that
• 3:10
  are
• 3:10
  inside
• 3:11
  the
• 3:11
  platform.
• 3:11
  Make
• 3:11
  them
• 3:11
  aware
• 3:12
  of
• 3:12
  things,
• 3:12
  but
• 3:12
  also
• 3:13
  reduce
• 3:13
  the
• 3:14
  overwhelm
• 3:14
  by
• 3:14
  telling
• 3:15
  them
• 3:15
  exactly
• 3:15
  what
• 3:16
  they
• 3:16
  should
• 3:16
  focus
• 3:16
  on
• 3:16
  and
• 3:17
  what
• 3:17
  they
• 3:17
  should
• 3:17
  ignore.
• 3:18
  Right
• 3:18
  now
• 3:18
  we
• 3:19
  want
• 3:19
  the
• 3:19
  onboarding
• 3:20
  emails
• 3:20
  to
• 3:21
  really
• 3:21
  supplement
• 3:22
  their
• 3:22
  experience
• 3:22
  and
• 3:23
  also
• 3:23
  help
• 3:23
  them
• 3:23
  drive
• 3:24
  a
• 3:24
  habit.
• 3:25
  This
• 3:25
  means
• 3:26
  that
• 3:26
  it's
• 3:26
  more
• 3:26
  than
• 3:26
  one
• 3:27
  welcome
• 3:27
  email.
• 3:27
  It's
• 3:27
  more
• 3:28
  than
• 3:28
  two
• 3:28
  or
• 3:28
  three
• 3:28
  emails.
• 3:29
  This
• 3:29
  is
• 3:29
  like
• 3:29
  a
• 3:29
  long
• 3:30
  sequence.
• 3:30
  I
• 3:30
  mean
• 3:30
  you
• 3:31
  could
• 3:31
  just
• 3:31
  consider
• 3:31
  it
• 3:32
  like
• 3:32
  member,
• 3:33
  you
• 3:34
  know,
• 3:34
  year
• 3:34
  one
• 3:34
  member
• 3:35
  experience
• 3:35
  email
• 3:36
  sequence,
• 3:36
  like
• 3:36
  whatever
• 3:37
  you
• 3:37
  want
• 3:37
  to
• 3:37
  call
• 3:37
  it.
• 3:37
  I
• 3:37
  mean,
• 3:37
  you
• 3:38
  could
• 3:38
  even
• 3:38
  have
• 3:38
  a
• 3:38
  six
• 3:39
  month
• 3:39
  check
• 3:39
  in
• 3:40
  member
• 3:40
  email
• 3:40
  send,
• 3:41
  assuming
• 3:41
  they're
• 3:41
  still
• 3:41
  a
• 3:42
  member.
• 3:42
  Like
• 3:42
  there's,
• 3:43
  I
• 3:43
  don't
• 3:44
  want
• 3:44
  you
• 3:44
  to
• 3:44
  think
• 3:44
  about,
• 3:44
  oh,
• 3:45
  this
• 3:45
  is
• 3:45
  the
• 3:45
  first
• 3:45
  30
• 3:45
  days
• 3:46
  of
• 3:46
  emails.
• 3:46
  This
• 3:46
  is
• 3:47
  like
• 3:47
  however
• 3:47
  long
• 3:48
  it
• 3:48
  takes
• 3:48
  for
• 3:48
  them
• 3:49
  to
• 3:49
  fully
• 3:50
  adopt
• 3:50
  the
• 3:51
  habit
• 3:51
  and
• 3:51
  the
• 3:52
  experience
• 3:52
  of
• 3:52
  being
• 3:53
  a
• 3:53
  part
• 3:53
  of
• 3:54
  your
• 3:54
  membership.
• 3:55
  Okay,
• 3:55
  I
• 3:56
  forgot
• 3:56
  to
• 3:56
  mention
• 3:56
  we're
• 3:57
  going
• 3:57
  over
• 3:57
  these
• 3:57
  categories
• 3:58
  in
• 3:58
  the
• 3:59
  order
• 3:59
  of
• 3:59
  importance
• 3:59
  with
• 4:00
  the
• 4:00
  exception
• 4:00
  of
• 4:00
  number
• 4:00
  five.
• 4:01
  I'm
• 4:01
  going
• 4:01
  to
• 4:01
  talk
• 4:01
  about
• 4:01
  sales
• 4:01
  emails
• 4:02
  because
• 4:02
  I
• 4:02
  know
• 4:02
  you're
• 4:02
  all
• 4:02
  probably
• 4:03
  excited
• 4:03
  to
• 4:03
  hear
• 4:03
  about
• 4:04
  that,
• 4:04
  but
• 4:04
  these
• 4:05
  other
• 4:05
  things
• 4:05
  are
• 4:05
  what
• 4:05
  I
• 4:05
  want
• 4:05
  you
• 4:06
  to
• 4:06
  hear
• 4:06
  first.
• 4:07
  So
• 4:07
  onboarding
• 4:08
  is
• 4:08
  number
• 4:08
  one.
• 4:08
  This
• 4:08
  is
• 4:08
  where
• 4:09
  I
• 4:09
  want
• 4:09
  you
• 4:09
  to
• 4:09
  start.
• 4:09
  If
• 4:09
  you're
• 4:10
  not
• 4:10
  sending
• 4:10
  any
• 4:10
  emails
• 4:11
  right
• 4:11
  now
• 4:11
  to
• 4:11
  your
• 4:11
  members,
• 4:12
  build
• 4:12
  an
• 4:13
  onboarding
• 4:13
  welcome
• 4:13
  sequence.
• 4:14
  Okay,
• 4:14
  that's
• 4:15
  number
• 4:15
  one.
• 4:15
  The
• 4:16
  second
• 4:16
  thing
• 4:16
  I
• 4:16
  want
• 4:16
  you
• 4:16
  to
• 4:17
  do
• 4:17
  if
• 4:17
  you're
• 4:17
  not
• 4:17
  sending
• 4:17
  any
• 4:18
  member
• 4:18
  emails
• 4:19
  is
• 4:19
  to
• 4:19
  send
• 4:19
  a
• 4:20
  monthly
• 4:20
  theme
• 4:21
  email.
• 4:21
  This
• 4:22
  monthly
• 4:22
  email
• 4:23
  is
• 4:23
  going
• 4:23
  to
• 4:23
  tell
• 4:24
  Them
• 4:24
  what's
• 4:24
  coming
• 4:24
  up
• 4:24
  that
• 4:25
  month,
• 4:25
  what
• 4:25
  they
• 4:25
  should
• 4:25
  care
• 4:26
  about,
• 4:26
  what's
• 4:27
  going
• 4:27
  on
• 4:27
  in
• 4:27
  the
• 4:27
  community,
• 4:28
  any
• 4:28
  new
• 4:28
  features,
• 4:29
  upcoming
• 4:29
  events,
• 4:30
  if
• 4:30
  you
• 4:31
  have
• 4:31
  a
• 4:31
  theme,
• 4:31
  if
• 4:31
  you
• 4:32
  have
• 4:32
  a
• 4:32
  challenge
• 4:32
  going
• 4:33
  on,
• 4:33
  any
• 4:33
  of
• 4:33
  that
• 4:33
  kind
• 4:34
  of
• 4:34
  stuff,
• 4:34
  this
• 4:34
  is
• 4:34
  the
• 4:35
  space
• 4:35
  for
• 4:35
  that.
• 4:36
  So
• 4:36
  every
• 4:36
  month
• 4:36
  everybody
• 4:37
  knows,
• 4:37
  I'm
• 4:38
  going
• 4:38
  to
• 4:38
  get
• 4:38
  this
• 4:38
  email
• 4:38
  that's
• 4:39
  going
• 4:39
  to
• 4:39
  have
• 4:39
  this
• 4:39
  outline
• 4:40
  of
• 4:40
  everything.
• 4:41
  We
• 4:41
  used
• 4:41
  to
• 4:41
  run
• 4:41
  the
• 4:41
  day
• 4:42
  to
• 4:42
  day
• 4:42
  operations
• 4:42
  of
• 4:43
  Bosses
• 4:44
  and
• 4:44
  Beauty,
• 4:44
  which
• 4:45
  is
• 4:45
  an
• 4:45
  esthetician
• 4:46
  community.
• 4:46
  And
• 4:47
  we
• 4:47
  would
• 4:47
  send
• 4:47
  a
• 4:47
  monthly
• 4:48
  theme
• 4:48
  email
• 4:48
  that
• 4:48
  would
• 4:49
  be
• 4:49
  something
• 4:49
  like
• 4:49
  know
• 4:50
  your
• 4:50
  numbers.
• 4:50
  Because
• 4:51
  we
• 4:51
  were
• 4:51
  focused
• 4:52
  on
• 4:52
  finance
• 4:52
  for
• 4:52
  that
• 4:52
  month,
• 4:53
  we
• 4:53
  would
• 4:53
  have
• 4:53
  trainings
• 4:54
  associated
• 4:54
  with
• 4:55
  that
• 4:55
  theme.
• 4:56
  And
• 4:56
  in
• 4:56
  the
• 4:56
  monthly
• 4:57
  newsletter
• 4:57
  we
• 4:58
  would
• 4:58
  say,
• 4:58
  here's
• 4:58
  what's
• 4:59
  coming
• 4:59
  up
• 4:59
  this
• 4:59
  month,
• 4:59
  this
• 5:00
  is
• 5:00
  the
• 5:00
  theme,
• 5:00
  these
• 5:00
  are
• 5:01
  the
• 5:01
  events
• 5:01
  that
• 5:01
  are
• 5:01
  coming
• 5:02
  up.
• 5:02
  RSVP
• 5:02
  here
• 5:03
  we
• 5:03
  would
• 5:03
  link
• 5:03
  to
• 5:03
  all
• 5:03
  the
• 5:04
  events.
• 5:04
  This
• 5:05
  is
• 5:05
  like
• 5:05
  an
• 5:05
  email
• 5:06
  that
• 5:06
  will
• 5:06
  take
• 5:07
  you
• 5:07
  10,
• 5:07
  15
• 5:08
  minutes
• 5:08
  and
• 5:09
  is.
• 5:09
  Worth
• 5:10
  so
• 5:10
  much
• 5:10
  in
• 5:11
  participation,
• 5:12
  engagement
• 5:13
  and
• 5:13
  appreciation
• 5:14
  from
• 5:14
  your
• 5:14
  members.
• 5:14
  And
• 5:15
  just
• 5:15
  like
• 5:15
  reminding
• 5:15
  them
• 5:16
  like,
• 5:16
  hey,
• 5:16
  you
• 5:16
  have
• 5:16
  access
• 5:16
  to
• 5:17
  this
• 5:17
  thing
• 5:17
  and
• 5:17
  this
• 5:17
  is
• 5:17
  what's
• 5:17
  going
• 5:18
  on
• 5:18
  this
• 5:18
  month.
• 5:18
  So
• 5:18
  they
• 5:19
  don't
• 5:19
  even
• 5:19
  have
• 5:19
  to
• 5:19
  log
• 5:19
  into
• 5:20
  the
• 5:20
  platform
• 5:20
  to
• 5:20
  know
• 5:20
  like,
• 5:21
  oh,
• 5:21
  these
• 5:21
  are
• 5:21
  the
• 5:21
  things
• 5:21
  I
• 5:22
  need
• 5:22
  to
• 5:22
  go
• 5:22
  check
• 5:22
  out.
• 5:23
  It's,
• 5:23
  it
• 5:23
  just
• 5:24
  helps
• 5:24
  with
• 5:24
  awareness
• 5:25
  and
• 5:25
  making
• 5:26
  your
• 5:26
  membership
• 5:26
  top
• 5:26
  of
• 5:27
  mind.
• 5:28
  The
• 5:28
  next
• 5:28
  thing,
• 5:29
  if
• 5:29
  we
• 5:29
  want
• 5:29
  to
• 5:29
  go,
• 5:29
  if
• 5:30
  you're
• 5:30
  ready
• 5:30
  for
• 5:30
  like
• 5:31
  the
• 5:31
  next
• 5:31
  level,
• 5:31
  like,
• 5:32
  okay,
• 5:32
  onboarding
• 5:32
  emails,
• 5:33
  monthly
• 5:33
  theme
• 5:33
  email.
• 5:34
  I
• 5:34
  got
• 5:34
  this.
• 5:35
  Then
• 5:35
  I
• 5:35
  want
• 5:35
  you
• 5:35
  to
• 5:35
  consider
• 5:36
  sending
• 5:36
  a
• 5:37
  weekly
• 5:37
  members
• 5:38
  only
• 5:38
  newsletter.
• 5:40
  In
• 5:40
  the
• 5:40
  newsletter
• 5:41
  you
• 5:41
  basically
• 5:42
  highlight
• 5:42
  what
• 5:42
  happened
• 5:43
  that
• 5:43
  week
• 5:43
  in
• 5:43
  your
• 5:44
  community.
• 5:44
  You
• 5:44
  share
• 5:45
  posts,
• 5:45
  you
• 5:46
  celebrate
• 5:46
  members
• 5:46
  that
• 5:47
  are
• 5:47
  doing
• 5:47
  anything
• 5:48
  exciting.
• 5:48
  You
• 5:49
  have
• 5:49
  an
• 5:49
  opportunity
• 5:49
  to
• 5:50
  add
• 5:50
  a
• 5:50
  lot
• 5:50
  of
• 5:50
  value
• 5:50
  in
• 5:51
  this
• 5:51
  email.
• 5:51
  So
• 5:51
  it
• 5:52
  can
• 5:52
  also
• 5:52
  be
• 5:52
  like
• 5:52
  a
• 5:53
  mini
• 5:53
  note
• 5:53
  from
• 5:54
  you
• 5:54
  about
• 5:54
  something
• 5:55
  that's
• 5:55
  going
• 5:55
  on,
• 5:55
  a
• 5:56
  relevant,
• 5:56
  you
• 5:57
  know,
• 5:57
  experience
• 5:57
  that
• 5:58
  week.
• 5:58
  Something
• 5:59
  that
• 5:59
  people
• 6:00
  that
• 6:00
  aren't
• 6:00
  paying
• 6:00
  you
• 6:00
  don't
• 6:01
  get.
• 6:01
  It's
• 6:01
  not
• 6:01
  in
• 6:01
  your
• 6:01
  free
• 6:02
  newsletter.
• 6:02
  This
• 6:02
  is
• 6:02
  like
• 6:03
  your
• 6:03
  private
• 6:03
  newsletter.
• 6:04
  If
• 6:04
  you
• 6:05
  teach
• 6:05
  something
• 6:05
  topical
• 6:06
  like
• 6:06
  what
• 6:06
  happened
• 6:07
  in
• 6:07
  that
• 6:08
  industry
• 6:08
  that
• 6:09
  week,
• 6:09
  you.
• 6:10
  Also
• 6:10
  can
• 6:10
  celebrate
• 6:11
  members.
• 6:11
  So
• 6:11
  in
• 6:12
  the
• 6:12
  newsletter
• 6:13
  that
• 6:13
  I
• 6:13
  sent.
• 6:13
  To
• 6:13
  my
• 6:14
  members
• 6:14
  recently,
• 6:15
  one
• 6:15
  of
• 6:15
  our
• 6:15
  members
• 6:16
  just
• 6:16
  went
• 6:16
  through
• 6:16
  like
• 6:16
  a
• 6:17
  huge
• 6:17
  migration,
• 6:17
  a
• 6:18
  really
• 6:18
  successful
• 6:18
  launch
• 6:19
  and
• 6:19
  we
• 6:20
  celebrated
• 6:20
  them
• 6:21
  in
• 6:21
  that
• 6:21
  email.
• 6:21
  We're
• 6:21
  like,
• 6:21
  hey,
• 6:22
  like
• 6:22
  congrats
• 6:23
  to
• 6:23
  these
• 6:23
  members.
• 6:24
  They
• 6:24
  crushed
• 6:25
  their
• 6:25
  launch.
• 6:25
  Super
• 6:25
  exciting.
• 6:27
  Hey,
• 6:27
  check
• 6:27
  out
• 6:27
  these
• 6:28
  resources.
• 6:28
  These
• 6:29
  three
• 6:29
  members
• 6:29
  share
• 6:29
  these
• 6:30
  different
• 6:30
  things
• 6:30
  like
• 6:31
  put
• 6:31
  pointing
• 6:31
  to
• 6:31
  posts
• 6:32
  in
• 6:32
  the
• 6:32
  community.
• 6:32
  It's
• 6:32
  gonna
• 6:33
  drive
• 6:33
  them
• 6:33
  to
• 6:33
  go
• 6:34
  engage
• 6:34
  in
• 6:35
  the
• 6:35
  community
• 6:35
  and
• 6:36
  the
• 6:36
  experience.
• 6:36
  If
• 6:37
  your
• 6:37
  community
• 6:37
  is
• 6:37
  small,
• 6:38
  you
• 6:38
  don't
• 6:38
  have
• 6:38
  enough
• 6:38
  going
• 6:38
  on
• 6:39
  to
• 6:39
  do
• 6:39
  this
• 6:39
  weekly.
• 6:39
  You
• 6:40
  could
• 6:40
  do
• 6:40
  this
• 6:40
  monthly
• 6:40
  instead.
• 6:41
  So
• 6:41
  you
• 6:41
  can
• 6:41
  kind
• 6:41
  of
• 6:42
  like
• 6:42
  combine
• 6:42
  the
• 6:43
  monthly
• 6:43
  theme
• 6:43
  email
• 6:44
  with
• 6:44
  like
• 6:44
  a
• 6:44
  monthly
• 6:44
  newsletter
• 6:45
  kind
• 6:45
  of
• 6:45
  thing
• 6:45
  where
• 6:46
  you
• 6:46
  talk
• 6:46
  about
• 6:46
  members
• 6:46
  or
• 6:47
  talk
• 6:47
  about
• 6:47
  posts
• 6:48
  that
• 6:48
  have
• 6:48
  happened.
• 6:48
  That's
• 6:49
  actually
• 6:49
  what
• 6:49
  I'm
• 6:49
  doing
• 6:49
  right
• 6:50
  now
• 6:50
  because
• 6:50
  my,
• 6:51
  my
• 6:52
  new
• 6:52
  membership
• 6:52
  for
• 6:53
  my
• 6:53
  membership
• 6:53
  clients
• 6:54
  is
• 6:54
  pretty
• 6:55
  small
• 6:55
  and
• 6:55
  so
• 6:55
  a
• 6:56
  monthly
• 6:56
  email,
• 6:57
  like
• 6:57
  that
• 6:57
  is
• 6:57
  enough
• 6:58
  right
• 6:58
  now.
• 6:59
  Okay.
• 6:59
  The
• 6:59
  fourth
• 7:00
  type
• 7:00
  of
• 7:00
  email
• 7:01
  is
• 7:02
  really
• 7:03
  manual,
• 7:04
  nuanced,
• 7:05
  not
• 7:05
  scalable.
• 7:06
  So
• 7:07
  this
• 7:07
  is
• 7:07
  where
• 7:07
  I
• 7:07
  want
• 7:07
  you
• 7:08
  to
• 7:08
  think
• 7:08
  about
• 7:08
  like
• 7:08
  one
• 7:09
  to
• 7:09
  one
• 7:09
  support
• 7:09
  or
• 7:10
  community
• 7:10
  introductions.
• 7:12
  So
• 7:12
  if
• 7:13
  you
• 7:13
  notice
• 7:14
  that
• 7:14
  so
• 7:14
  and
• 7:14
  so
• 7:15
  needs
• 7:15
  to
• 7:15
  meet,
• 7:15
  you
• 7:15
  know,
• 7:16
  Sally
• 7:16
  needs
• 7:16
  to
• 7:16
  meet
• 7:16
  Jane
• 7:17
  in
• 7:17
  your
• 7:17
  community
• 7:18
  that
• 7:18
  you
• 7:18
  actually,
• 7:19
  you
• 7:19
  know,
• 7:19
  send
• 7:19
  them
• 7:19
  an
• 7:20
  introduction.
• 7:20
  You
• 7:20
  could
• 7:21
  do
• 7:21
  it
• 7:21
  in
• 7:21
  your
• 7:21
  platform
• 7:22
  depending
• 7:22
  on
• 7:23
  what
• 7:23
  you're
• 7:23
  built
• 7:23
  on.
• 7:23
  Like
• 7:24
  if
• 7:24
  you
• 7:24
  have
• 7:24
  direct
• 7:24
  messaging,
• 7:25
  you
• 7:25
  could
• 7:25
  absolutely
• 7:26
  do
• 7:26
  it
• 7:26
  there
• 7:26
  or
• 7:26
  this
• 7:26
  could
• 7:27
  be
• 7:27
  emails.
• 7:28
  And
• 7:28
  especially
• 7:28
  if
• 7:29
  it's
• 7:29
  a
• 7:29
  member
• 7:29
  versus
• 7:30
  non
• 7:30
  member
• 7:32
  experience,
• 7:32
  then
• 7:33
  you
• 7:33
  can
• 7:33
  absolutely,
• 7:34
  you
• 7:34
  know,
• 7:35
  send
• 7:35
  an
• 7:35
  introduction
• 7:36
  email
• 7:36
  with
• 7:37
  their
• 7:37
  permission
• 7:37
  to
• 7:38
  anybody
• 7:38
  that's
• 7:39
  going
• 7:39
  to
• 7:39
  help
• 7:39
  them
• 7:39
  grow
• 7:40
  their
• 7:40
  business
• 7:40
  or
• 7:41
  pursue
• 7:41
  whatever
• 7:41
  goal
• 7:42
  that
• 7:42
  they're
• 7:42
  working
• 7:42
  towards.
• 7:43
  That's
• 7:43
  an
• 7:43
  awesome
• 7:44
  member
• 7:45
  benefit,
• 7:45
  like
• 7:45
  getting
• 7:46
  those
• 7:46
  introduction
• 7:47
  emails
• 7:47
  or
• 7:47
  those
• 7:47
  personalized
• 7:48
  emails.
• 7:49
  Recently
• 7:49
  I've
• 7:50
  been
• 7:50
  thinking
• 7:50
  about
• 7:50
  this
• 7:50
  a
• 7:50
  lot
• 7:51
  because
• 7:51
  you
• 7:51
  can
• 7:51
  also
• 7:52
  do
• 7:52
  it
• 7:53
  well
• 7:53
  in,
• 7:54
  in
• 7:54
  one
• 7:54
  instance,
• 7:54
  like
• 7:55
  let's
• 7:55
  say
• 7:55
  you
• 7:55
  do
• 7:55
  onboarding
• 7:56
  calls,
• 7:56
  like
• 7:56
  one
• 7:56
  on
• 7:57
  one
• 7:57
  onboarding
• 7:57
  calls.
• 7:57
  This
• 7:58
  can
• 7:58
  be
• 7:58
  a
• 7:58
  post
• 7:59
  onboarding
• 7:59
  welcome
• 8:00
  call
• 8:00
  that's
• 8:01
  customized
• 8:01
  to
• 8:01
  them,
• 8:02
  that's
• 8:02
  like,
• 8:02
  here's
• 8:03
  everything
• 8:03
  we
• 8:03
  reviewed.
• 8:04
  These
• 8:04
  are
• 8:04
  resources
• 8:04
  you
• 8:04
  should
• 8:05
  check
• 8:05
  out,
• 8:05
  these
• 8:05
  are
• 8:05
  people
• 8:05
  you
• 8:06
  should
• 8:06
  meet,
• 8:06
  blah
• 8:06
  blah,
• 8:06
  blah.
• 8:07
  I
• 8:07
  recently
• 8:08
  joined
• 8:09
  Dreamers
• 8:09
  and
• 8:09
  Doers
• 8:10
  and
• 8:10
  I
• 8:10
  know
• 8:10
  I've
• 8:10
  talked
• 8:10
  about
• 8:10
  that
• 8:11
  a
• 8:11
  couple
• 8:11
  times
• 8:11
  on
• 8:11
  the
• 8:11
  podcast
• 8:12
  and
• 8:12
  I
• 8:13
  was
• 8:13
  really
• 8:13
  impressed.
• 8:13
  I
• 8:14
  did.
• 8:14
  They
• 8:15
  have
• 8:15
  this
• 8:15
  like
• 8:16
  VIP
• 8:16
  call
• 8:16
  that
• 8:17
  you
• 8:17
  can
• 8:17
  sign
• 8:17
  up
• 8:17
  for
• 8:18
  basically
• 8:18
  quarterly
• 8:19
  that
• 8:19
  you
• 8:19
  just
• 8:19
  share
• 8:20
  what's
• 8:20
  going
• 8:20
  on
• 8:20
  in
• 8:20
  your
• 8:20
  world
• 8:21
  and
• 8:21
  then
• 8:21
  they
• 8:21
  give
• 8:22
  you
• 8:22
  some
• 8:22
  direction
• 8:22
  around
• 8:23
  like
• 8:23
  PR
• 8:23
  opportunities
• 8:24
  you
• 8:24
  should
• 8:24
  apply
• 8:25
  or
• 8:26
  people
• 8:26
  you
• 8:26
  should
• 8:26
  meet
• 8:27
  or
• 8:27
  things
• 8:27
  that
• 8:27
  you
• 8:27
  should
• 8:27
  take
• 8:28
  advantage
• 8:28
  of
• 8:28
  in
• 8:28
  the
• 8:28
  community.
• 8:29
  And
• 8:29
  it's
• 8:29
  kind
• 8:29
  of
• 8:30
  like
• 8:30
  a
• 8:30
  way
• 8:30
  finding
• 8:31
  experience
• 8:32
  of
• 8:32
  like
• 8:32
  that
• 8:33
  their
• 8:33
  membership
• 8:34
  is
• 8:34
  very.
• 8:34
  There's
• 8:35
  a
• 8:35
  lot
• 8:35
  of
• 8:35
  things
• 8:35
  available
• 8:36
  to
• 8:36
  you.
• 8:37
  Let's
• 8:37
  like
• 8:37
  personalize
• 8:38
  that.
• 8:38
  And
• 8:38
  that's
• 8:38
  really
• 8:39
  the
• 8:39
  purpose
• 8:39
  of
• 8:39
  this
• 8:39
  call.
• 8:40
  So
• 8:40
  it's
• 8:40
  like
• 8:40
  a
• 8:40
  small
• 8:41
  group
• 8:41
  call
• 8:42
  with
• 8:42
  their
• 8:42
  community
• 8:43
  manager
• 8:43
  and
• 8:43
  they're
• 8:43
  giving
• 8:43
  you
• 8:44
  direction.
• 8:45
  But
• 8:45
  afterwards
• 8:46
  she
• 8:46
  sent
• 8:46
  this
• 8:46
  incredible
• 8:47
  email
• 8:47
  that
• 8:48
  was
• 8:48
  like,
• 8:48
  here's
• 8:49
  all
• 8:49
  this
• 8:49
  stuff
• 8:49
  we
• 8:49
  talked
• 8:49
  about,
• 8:49
  here's
• 8:50
  resources.
• 8:50
  She
• 8:50
  even
• 8:51
  wrote
• 8:51
  a
• 8:52
  draft
• 8:52
  post
• 8:52
  for
• 8:53
  me
• 8:53
  that
• 8:53
  I
• 8:53
  could
• 8:54
  put
• 8:54
  in
• 8:54
  one
• 8:54
  of
• 8:54
  the
• 8:54
  spaces
• 8:55
  that
• 8:55
  would
• 8:55
  help
• 8:55
  me
• 8:55
  with
• 8:55
  something,
• 8:56
  which
• 8:56
  was
• 8:56
  just
• 8:56
  like
• 8:56
  a
• 8:57
  really
• 8:57
  Nice
• 8:57
  touch.
• 8:58
  And
• 8:58
  then
• 8:58
  specific
• 8:59
  PR
• 8:59
  opportunities
• 9:00
  that
• 9:00
  I
• 9:00
  should
• 9:00
  apply
• 9:01
  for,
• 9:01
  because
• 9:01
  that's
• 9:01
  one
• 9:01
  of
• 9:01
  the
• 9:02
  benefits
• 9:02
  of
• 9:02
  this
• 9:02
  community,
• 9:03
  based
• 9:03
  on
• 9:03
  our
• 9:03
  conversation.
• 9:05
  Super,
• 9:05
  super
• 9:05
  valuable,
• 9:06
  super
• 9:07
  not
• 9:07
  scalable.
• 9:08
  Okay.
• 9:08
  And
• 9:09
  the
• 9:09
  last
• 9:09
  category
• 9:10
  is
• 9:10
  sales
• 9:10
  emails.
• 9:11
  And
• 9:11
  this
• 9:11
  one
• 9:11
  is
• 9:11
  just
• 9:12
  kind
• 9:12
  of
• 9:12
  a
• 9:12
  fun
• 9:12
  one.
• 9:12
  And
• 9:12
  honestly,
• 9:14
  not.
• 9:14
  Not
• 9:15
  to
• 9:15
  be
• 9:15
  prioritized
• 9:15
  after
• 9:16
  all
• 9:16
  of
• 9:16
  these
• 9:16
  other
• 9:16
  things.
• 9:17
  I
• 9:17
  would
• 9:17
  say,
• 9:17
  like,
• 9:17
  it's.
• 9:18
  It's
• 9:18
  up
• 9:18
  there
• 9:18
  with
• 9:18
  one
• 9:19
  and
• 9:19
  two,
• 9:19
  right?
• 9:19
  Like,
• 9:19
  you
• 9:19
  have
• 9:20
  onboarding
• 9:20
  emails,
• 9:20
  but
• 9:20
  you
• 9:21
  also
• 9:21
  need
• 9:21
  to
• 9:21
  be
• 9:21
  sending
• 9:21
  sales
• 9:22
  emails
• 9:22
  to
• 9:22
  get
• 9:22
  members
• 9:23
  in.
• 9:23
  So
• 9:24
  this
• 9:24
  is
• 9:24
  really
• 9:25
  just
• 9:25
  like
• 9:25
  a
• 9:25
  reminder
• 9:26
  that
• 9:26
  if
• 9:27
  you
• 9:27
  want
• 9:27
  more
• 9:27
  people
• 9:27
  to
• 9:27
  join
• 9:28
  your
• 9:28
  membership,
• 9:28
  you
• 9:28
  should
• 9:29
  send
• 9:29
  emails
• 9:29
  about
• 9:29
  your
• 9:29
  membership.
• 9:30
  And
• 9:30
  you
• 9:30
  need
• 9:30
  to
• 9:31
  open
• 9:31
  up
• 9:31
  and
• 9:31
  do
• 9:31
  sales,
• 9:32
  sales
• 9:33
  sequences
• 9:33
  for
• 9:34
  your
• 9:34
  membership.
• 9:35
  So
• 9:35
  I
• 9:35
  have
• 9:36
  a
• 9:36
  friend
• 9:36
  that's
• 9:37
  opening
• 9:37
  up
• 9:37
  her
• 9:37
  membership
• 9:38
  every
• 9:38
  month.
• 9:39
  She
• 9:39
  opens
• 9:39
  doors
• 9:40
  for
• 9:40
  a
• 9:40
  few
• 9:40
  days,
• 9:40
  and
• 9:41
  she
• 9:41
  sends
• 9:41
  like,
• 9:41
  five
• 9:42
  emails
• 9:42
  during
• 9:42
  that
• 9:42
  time.
• 9:43
  And
• 9:43
  it's
• 9:44
  like
• 9:44
  something
• 9:44
  she
• 9:44
  runs
• 9:45
  back
• 9:45
  every
• 9:45
  single
• 9:45
  month.
• 9:45
  And
• 9:46
  it's
• 9:46
  working
• 9:46
  really,
• 9:46
  really
• 9:47
  well
• 9:47
  for
• 9:47
  her.
• 9:48
  I
• 9:48
  have
• 9:48
  another
• 9:49
  client
• 9:50
  who
• 9:50
  shared
• 9:51
  with
• 9:51
  me
• 9:51
  that
• 9:52
  he
• 9:52
  was.
• 9:53
  He's
• 9:53
  like,
• 9:54
  you
• 9:54
  know,
• 9:54
  I
• 9:55
  sent
• 9:55
  an
• 9:55
  email
• 9:55
  to
• 9:56
  my
• 9:56
  community
• 9:56
  or
• 9:56
  to
• 9:57
  my
• 9:57
  list,
• 9:57
  and
• 9:58
  I
• 9:58
  was
• 9:58
  like,
• 9:58
  here's
• 9:58
  all
• 9:58
  this
• 9:58
  stuff
• 9:59
  coming
• 9:59
  up
• 9:59
  in
• 9:59
  our
• 9:59
  community
• 9:59
  this
• 10:00
  month.
• 10:00
  If
• 10:00
  you're
• 10:01
  interested
• 10:01
  in
• 10:01
  joining.
• 10:01
  Like,
• 10:02
  get
• 10:02
  in
• 10:02
  before,
• 10:02
  you
• 10:03
  know,
• 10:03
  all
• 10:03
  these
• 10:03
  events
• 10:03
  or
• 10:04
  whatever's
• 10:04
  going
• 10:04
  on.
• 10:05
  And
• 10:05
  he's
• 10:05
  like,
• 10:05
  it
• 10:05
  drove
• 10:06
  sales
• 10:06
  calls.
• 10:06
  It
• 10:06
  drove
• 10:07
  sales.
• 10:07
  And
• 10:07
  it's
• 10:08
  like,
• 10:08
  you
• 10:08
  know,
• 10:08
  it's
• 10:08
  funny,
• 10:09
  if
• 10:09
  you
• 10:09
  email
• 10:09
  your
• 10:10
  list
• 10:10
  and
• 10:10
  tell
• 10:10
  them
• 10:10
  about
• 10:11
  your
• 10:11
  community
• 10:11
  and
• 10:11
  what's
• 10:11
  happening
• 10:12
  inside,
• 10:13
  they
• 10:13
  might
• 10:13
  actually
• 10:14
  join.
• 10:14
  And
• 10:15
  so
• 10:15
  just
• 10:15
  a
• 10:16
  reminder
• 10:16
  to,
• 10:16
  like,
• 10:16
  share
• 10:17
  behind
• 10:18
  the
• 10:18
  scenes
• 10:18
  of
• 10:18
  what's
• 10:18
  happening
• 10:19
  in
• 10:19
  your
• 10:19
  community.
• 10:20
  And
• 10:20
  you
• 10:20
  can
• 10:20
  almost
• 10:20
  think
• 10:21
  of
• 10:21
  it
• 10:21
  as,
• 10:21
  like
• 10:21
  a
• 10:22
  public
• 10:23
  membership
• 10:23
  newsletter
• 10:24
  in
• 10:24
  the
• 10:24
  sense
• 10:24
  that
• 10:24
  you're
• 10:25
  sharing
• 10:25
  every
• 10:25
  once
• 10:26
  in
• 10:26
  a
• 10:26
  while.
• 10:26
  Here's
• 10:27
  all
• 10:27
  the
• 10:27
  stuff
• 10:27
  that's
• 10:27
  going
• 10:28
  on.
• 10:28
  This
• 10:28
  is
• 10:28
  what's
• 10:28
  coming
• 10:29
  up.
• 10:29
  Because
• 10:29
  you're
• 10:29
  creating
• 10:30
  urgency
• 10:31
  via
• 10:31
  your
• 10:32
  programming,
• 10:32
  you're
• 10:32
  saying,
• 10:33
  like,
• 10:33
  here
• 10:33
  are
• 10:33
  the
• 10:33
  things
• 10:34
  that
• 10:34
  we're
• 10:34
  doing
• 10:34
  this
• 10:34
  month.
• 10:34
  If
• 10:35
  you
• 10:35
  want
• 10:35
  to
• 10:35
  be
• 10:35
  a
• 10:35
  part
• 10:35
  of
• 10:35
  it,
• 10:35
  get
• 10:36
  in.
• 10:36
  Jay
• 10:37
  Clouse
• 10:37
  does
• 10:37
  this
• 10:38
  really
• 10:38
  well
• 10:38
  with
• 10:38
  his,
• 10:38
  like,
• 10:39
  Mastermind
• 10:39
  grouping.
• 10:40
  So
• 10:40
  he
• 10:40
  does
• 10:40
  that
• 10:40
  a
• 10:40
  couple
• 10:41
  times
• 10:41
  a
• 10:41
  year.
• 10:41
  So
• 10:42
  he
• 10:42
  sends
• 10:42
  a
• 10:42
  bunch
• 10:42
  of
• 10:42
  emails
• 10:43
  to
• 10:43
  his
• 10:43
  list,
• 10:43
  like,
• 10:44
  hey,
• 10:44
  if
• 10:44
  you're
• 10:44
  interested
• 10:45
  in
• 10:45
  joining
• 10:45
  the
• 10:46
  Lab,
• 10:46
  you
• 10:47
  were
• 10:47
  actually
• 10:48
  launching
• 10:49
  our
• 10:49
  next
• 10:49
  cohort
• 10:50
  of
• 10:50
  masterminds.
• 10:50
  And
• 10:51
  if
• 10:51
  you
• 10:51
  want
• 10:51
  to
• 10:51
  be
• 10:51
  a
• 10:52
  part
• 10:52
  of
• 10:52
  that,
• 10:52
  like,
• 10:52
  if
• 10:52
  you've
• 10:52
  been
• 10:53
  on
• 10:53
  the
• 10:53
  fence,
• 10:53
  now
• 10:53
  is
• 10:54
  a
• 10:54
  great
• 10:54
  time
• 10:54
  to
• 10:54
  join.
• 10:55
  So
• 10:55
  you
• 10:55
  have
• 10:55
  those
• 10:55
  opportunities.
• 10:56
  You
• 10:57
  just
• 10:57
  need
• 10:57
  to
• 10:57
  map
• 10:57
  out
• 10:57
  when
• 10:58
  those
• 10:58
  are
• 10:58
  and
• 10:58
  take
• 10:58
  advantage
• 10:59
  of
• 10:59
  them.
• 10:59
  But
• 10:59
  if
• 11:00
  you
• 11:00
  send
• 11:00
  emails
• 11:00
  and
• 11:01
  Mention
• 11:01
  your
• 11:01
  communities
• 11:02
  in
• 11:02
  an
• 11:02
  email
• 11:03
  in,
• 11:03
  like,
• 11:03
  a
• 11:04
  very,
• 11:04
  like,
• 11:04
  fear
• 11:05
  of
• 11:05
  missing
• 11:05
  out
• 11:05
  kind
• 11:05
  of
• 11:06
  way.
• 11:06
  You
• 11:07
  will
• 11:07
  drive
• 11:08
  sales.
• 11:08
  Okay,
• 11:09
  Last
• 11:09
  thing
• 11:09
  I
• 11:09
  want
• 11:09
  to
• 11:09
  share
• 11:10
  is,
• 11:10
  is
• 11:10
  that
• 11:11
  I
• 11:11
  did
• 11:11
  a
• 11:11
  strategy
• 11:11
  for
• 11:11
  somebody
• 11:12
  last
• 11:12
  week
• 11:13
  and
• 11:13
  she
• 11:14
  wants
• 11:14
  to
• 11:14
  launch
• 11:14
  a
• 11:15
  membership.
• 11:15
  She
• 11:15
  has
• 11:15
  a
• 11:15
  cohort
• 11:16
  program
• 11:16
  and
• 11:17
  she
• 11:17
  is
• 11:17
  not
• 11:17
  sending
• 11:18
  any
• 11:18
  emails
• 11:18
  right
• 11:18
  now.
• 11:19
  She
• 11:19
  doesn't
• 11:19
  even
• 11:19
  have
• 11:19
  an
• 11:19
  email
• 11:19
  list.
• 11:20
  And
• 11:20
  actually,
• 11:20
  my
• 11:21
  strategy
• 11:21
  for
• 11:21
  her,
• 11:22
  the.
• 11:22
  Number
• 11:22
  one
• 11:22
  thing
• 11:23
  I
• 11:23
  told
• 11:23
  her
• 11:23
  to
• 11:23
  do
• 11:23
  is
• 11:23
  like,
• 11:24
  you
• 11:24
  need
• 11:24
  to
• 11:24
  start
• 11:25
  an
• 11:25
  email
• 11:25
  list.
• 11:25
  You
• 11:25
  need
• 11:26
  to
• 11:26
  start
• 11:26
  emailing
• 11:26
  people
• 11:27
  and
• 11:28
  nurturing
• 11:29
  them
• 11:29
  and
• 11:29
  building
• 11:29
  wait
• 11:30
  list
• 11:30
  and
• 11:30
  building,
• 11:31
  like,
• 11:31
  audience
• 11:31
  that
• 11:32
  way.
• 11:32
  Like,
• 11:32
  yes,
• 11:32
  you
• 11:32
  have
• 11:33
  a
• 11:33
  social
• 11:33
  media
• 11:33
  following.
• 11:34
  Yes,
• 11:34
  you
• 11:35
  have
• 11:35
  connections,
• 11:35
  and
• 11:36
  that
• 11:36
  might
• 11:36
  get
• 11:36
  you
• 11:36
  a
• 11:37
  founding
• 11:37
  member
• 11:37
  launch,
• 11:38
  but.
• 11:38
  Then
• 11:38
  you're
• 11:38
  gonna
• 11:38
  be
• 11:39
  very
• 11:39
  stressed
• 11:40
  about.
• 11:40
  How
• 11:40
  to
• 11:41
  keep
• 11:41
  in
• 11:41
  touch
• 11:41
  with
• 11:41
  your.
• 11:41
  Members
• 11:41
  and
• 11:42
  about
• 11:42
  how
• 11:42
  to
• 11:43
  attract
• 11:44
  new
• 11:44
  members
• 11:45
  without
• 11:45
  an
• 11:45
  email
• 11:45
  list.
• 11:46
  So
• 11:46
  I
• 11:46
  would
• 11:47
  prioritize
• 11:47
  email
• 11:48
  over
• 11:49
  launching
• 11:49
  a
• 11:50
  membership
• 11:50
  over
• 11:51
  pretty
• 11:52
  much
• 11:52
  anything.
• 11:52
  As
• 11:53
  far
• 11:53
  as
• 11:53
  marketing
• 11:53
  goes,
• 11:54
  you
• 11:54
  need.
• 11:54
  An
• 11:55
  email
• 11:55
  list
• 11:55
  in
• 11:55
  order
• 11:56
  to
• 11:56
  get.
• 11:57
  New
• 11:57
  members
• 11:57
  in
• 11:57
  and
• 11:58
  in
• 11:58
  order
• 11:58
  to
• 11:58
  keep
• 11:58
  in
• 11:58
  touch
• 11:58
  with
• 11:59
  your
• 11:59
  members
• 11:59
  and
• 11:59
  drive
• 12:00
  retention,
• 12:01
  engagement,
• 12:01
  all
• 12:01
  of
• 12:02
  that.
• 12:02
  So,
• 12:02
  okay,
• 12:03
  send
• 12:03
  more
• 12:03
  emails.
• 12:04
  That
• 12:04
  is
• 12:04
  my
• 12:05
  TED
• 12:05
  Talk
• 12:05
  of
• 12:06
  the
• 12:06
  day,
• 12:07
  by
• 12:07
  the
• 12:07
  way.
• 12:08
  When
• 12:08
  we
• 12:08
  do
• 12:09
  a
• 12:09
  strategy
• 12:09
  for
• 12:09
  clients,
• 12:10
  we
• 12:10
  talk
• 12:10
  about
• 12:11
  communication
• 12:11
  strategy
• 12:12
  and
• 12:12
  emails
• 12:13
  that
• 12:13
  they're
• 12:13
  sending,
• 12:13
  their
• 12:14
  onboarding
• 12:14
  flows,
• 12:14
  all
• 12:15
  of
• 12:15
  this,
• 12:15
  and
• 12:16
  we
• 12:16
  have
• 12:16
  templates
• 12:16
  for
• 12:17
  all
• 12:17
  of
• 12:17
  it.
• 12:17
  So
• 12:17
  in
• 12:18
  our
• 12:18
  strategy
• 12:19
  docs
• 12:19
  that
• 12:19
  we
• 12:19
  provide,
• 12:20
  we
• 12:20
  also
• 12:20
  give
• 12:20
  templates
• 12:21
  for
• 12:21
  all
• 12:21
  of
• 12:21
  the
• 12:22
  types
• 12:22
  of
• 12:22
  emails
• 12:22
  that
• 12:22
  I
• 12:23
  just
• 12:23
  shared.
• 12:23
  Um,
• 12:24
  so
• 12:24
  if
• 12:24
  you're
• 12:24
  interested
• 12:25
  in
• 12:25
  that
• 12:25
  book,
• 12:25
  a
• 12:25
  free
• 12:26
  discovery
• 12:26
  call,
• 12:27
  it's
• 12:27
  listed
• 12:27
  in
• 12:28
  the
• 12:28
  show
• 12:28
  notes.
• 12:28
  We
• 12:29
  can
• 12:29
  talk
• 12:29
  about
• 12:29
  our
• 12:29
  strategy
• 12:30
  process
• 12:30
  and
• 12:30
  how
• 12:31
  we
• 12:31
  can
• 12:31
  help
• 12:31
  you
• 12:31
  with
• 12:32
  keeping
• 12:32
  in
• 12:32
  touch
• 12:32
  with
• 12:32
  your
• 12:33
  members
• 12:33
  and
• 12:33
  growing
• 12:33
  your
• 12:33
  membership.
• 12:34
  Okay,
• 12:35
  that's
• 12:35
  it
• 12:35
  for
• 12:35
  today.
• 12:35
  I'll
• 12:36
  talk
• 12:36
  to
• 12:36
  you
• 12:36
  next
• 12:36
  time.