Essay: What it all means

The Most Important Question · Jan 13, 2023 · 27m

Across the front of our website, in big bold letters, is our calling card: “Science for people who give a shit.”

You may have seen it and immediately thought “That’s me!” or “You sir, are a child.”

Either reaction is well and great. We’re not for everybody.

You’re here, though, so let's assume you’re on board with the whole idea.

However you identified with that tagline, you may have also asked yourself what it means, in practice. And that’s a good question because while the mantra isn’t changing, I’m more focused than ever on putting it into practice for me, and you.

To Do Better Better…