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How to Sell Design Assets Without Selling the Same Thing as Everyone
The companion playbook for this episode: The First $10K Digital Product System — https://thesloanemercer.gumroad.com/l/first-10k
Two hundred well made icons, six weeks of work, three copies sold. Wren's pack was not bad — it was exactly as good as four hundred other packs, in exactly the same ways, for exactly nobody in particular.
Sloane Mercer tells how the invented designer's second product escaped the comparison row: not better drawing, but specificity. Starting from a job list — every visual artefact an independent coffee shop must produce in its first year, from the menu board and…
The skinny
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