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Deussen on Wines From Republic of Georgia (Audio) · Bloomberg Intelligence

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  Speaker 1: Bloomberg taking Stock the Lux Life, Gold Jewels, unclaimed properties
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  Speaker 1: of valuable Nay, chuck out that you live in that
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  Speaker 1: great friend house. Can I be your financial adviser? It's
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  Speaker 1: good to be king. I thought of your eyes and
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  Speaker 1: I went right out in bucket. Remember how much I
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  Speaker 1: wanted a big backyard with Grecian statue s shaped hedges
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  Speaker 1: and three swimming pools. Well I got that to Bloomberg
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  Speaker 1: taking Stock the Lux Life on Bloomberg Radio The Lux Life,
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  Speaker 1: Consider lux Life the future of wine, at least in
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  Speaker 1: the Republic of Georgia. The Republic of Georgia bordered by
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  Speaker 1: Russia as well as by Azerbaijan and Armenia, and on
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  Speaker 1: the coast of the Black Sea. It has been recorded
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  Speaker 1: through archaeological evidence that winemaking has been going on in
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  Speaker 1: the Republic of Georgia for about eight thousand years. As
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  Speaker 1: astounding as that is, we're here to learn more. Christine
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  Speaker 1: do Pason is the president of Deyson Global Communications, and
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  Speaker 1: she joins me today. Christine, thank you for being here,
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  Speaker 1: Thank you for having me. One of the things I
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  Speaker 1: was doing in terms of research for this is that
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  Speaker 1: I understand that during conflicts with Russia, In about two
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  Speaker 1: thousand and six, the Russians decided to ban all of
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  Speaker 1: the exports of Georgian wine to Russia, and in retaliation,
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  Speaker 1: they would also increase the price of natural gas for
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  Speaker 1: the Georgian economy. As a result, the Georgian government has
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  Speaker 1: decided on an export push to get more people around
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  Speaker 1: the world to learn about Georgian wine, and they've turned
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  Speaker 1: to you to help them. Tell us about how you
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  Speaker 1: got connected with the Georgian wine industry personally, I've worked
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  Speaker 1: in the wine industry for about thirty years. I formed
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  Speaker 1: my own PR agency in two thousand two and we
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  Speaker 1: worked to help countries and wineries become better known in
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  Speaker 1: the United States. This came to me through actually a
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  Speaker 1: very good friend of mine whose name is Julie Peterson,
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  Speaker 1: who owns a great trade relations agency in d C
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  Speaker 1: who was working with the Ministry of Agriculture of Georgia,
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  Speaker 1: within which there's a wine agency, because wine is such
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  Speaker 1: an important export for them, So they asked her if
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  Speaker 1: her company would help broad in trade awareness, so import
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  Speaker 1: and distribution of the wines, and then they asked us
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  Speaker 1: if we'd work with the media to help consumers learn
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  Speaker 1: about these wines. As well. So what do we need
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  Speaker 1: to know about Georgian wines other than they have what
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  Speaker 1: five hundred varietals and explained what is a varietal and
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  Speaker 1: the depth of the wine industry in the culture. It's
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  Speaker 1: an amazing culture. I was there in May for the
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  Speaker 1: first time. I honestly had to look on a map
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  Speaker 1: to know exactly where I was going. I fluted to
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  Speaker 1: BLISSI unbelievably beautiful city everybody should visit, and was in
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  Speaker 1: a completely new culture. I've traveled old all over the world.
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  Speaker 1: I must have visited thirty five countries. This was completely
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  Speaker 1: new and unexpected. It's a very protected country. Like you
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  Speaker 1: spoke about the borders, it's a very protected little area.
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  Speaker 1: Yet there's been a lot of what should I say,
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  Speaker 1: the Silk Road used to go through there, so there's
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  Speaker 1: been a lot of foreign influence as well. Wine has
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  Speaker 1: been made there since, as we mentioned, eight thousand years ago,
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  Speaker 1: and because of the long time of wine making, the
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  Speaker 1: different varieties, which just means types of grapes made for
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  Speaker 1: wine have proliferated, so they do. They have more than
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  Speaker 1: five hundred indigenous varieties, whereas even very old wine making
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  Speaker 1: cultures like say Portugal, have two hundred forty of Vitis vinifera.
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  Speaker 1: That's the European wine. Grape America has none. So just
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  Speaker 1: to give you an idea, they have five hundred different
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  Speaker 1: types of grapes. What are some of the types of
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  Speaker 1: wines that people learn about? Give us two examples if
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  Speaker 1: you'd like to learn about white wine from Georgia. The
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  Speaker 1: part that every the one that most people drink is
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  Speaker 1: called katsa tell. It looks like er cuts a telly
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  Speaker 1: when you see it written, but you just say cuts
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  Speaker 1: a tell. This is the white wine they all drink
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  Speaker 1: very young with friends with their feasts, which are called supra.
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  Speaker 1: And it's very savory um yet has a honeyed nose,
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  Speaker 1: but is dry on the palette, often with flavors like
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  Speaker 1: apricots and walnuts. Is it expensive? You know, Georgian wine
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  Speaker 1: is very good value for money because most people don't
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  Speaker 1: know about it. So you can get very very good
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  Speaker 1: quality wines for about twenty a bottle, sometimes fifteen, sometimes
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  Speaker 1: twenty five. But right in that neighborhood, all right, So
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  Speaker 1: that's cats a telly, and that's the white wine. Tell
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  Speaker 1: Us about a red wine. A wonderful way to start
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  Speaker 1: is with the red wine Superavi is the main red
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  Speaker 1: variety or the main red grape. And it's a very
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  Speaker 1: friendly wine for you to get used to. It tastes
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  Speaker 1: some what familiar to us, whereas cats Telly tastes very foreign. Um,
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  Speaker 1: it's around and it has notes of cherry and pomegranate
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  Speaker 1: and chocolate and spice. And how much does that go
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  Speaker 1: for again, you can around twenty dollars. There are some
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  Speaker 1: that are fifteen, there are some that are anything. And
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  Speaker 1: there is great value and great quality. Is the government
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  Speaker 1: of the Republic of Georgia are they putting money behind
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  Speaker 1: the expansion of the wine industry outside of the country.
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  Speaker 1: They are, they're investing to help the wines get a
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  Speaker 1: greater notoriety um in Europe and the United States and Asia.
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  Speaker 1: And are they able to export everywhere? I mean including
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  Speaker 1: Russia right now? I mean they've lifted the band. They
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  Speaker 1: have lifted the band. Those are they make different wines
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  Speaker 1: for the Russian market. That's a different palette than what
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  Speaker 1: we find in the United States. They tend to prefer
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  Speaker 1: a sweeter wine, whereas the United States we tend to
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  Speaker 1: drink a drier wine. Thank you very much for enlightening US.
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  Speaker 1: Christine Deyson is the president of Deyson Global, giving us
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  Speaker 1: details about George and wine. You can follow her on
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  Speaker 1: Twitter at Drink Georgia. You're listening to taking Stock, I'm
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  Speaker 1: pim Fox. My co host Kathleen Hayes on vacation. This
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  Speaker 1: is Bloomberg.