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Why B2B Marketing Fails | The Case for Buyer-Centric Demand Gen | Winning Wednesday Ep.11
What if everything your sales and marketing team is doing is actually working against you? Chris Walker, demand generation expert and founder of Refine Labs, makes a compelling case for why most B2B companies are seller-centric by default — and how removing sales intent from your content strategy paradoxically leads to more sales. From podcast-as-prospecting-tool to empowering your team to build their own brands, Chris brings a blueprint for the future of B2B go-to-market strategy. What You’ll Learn: Why adding webinar attendees to a sales cadence is killing your buyer relationships How…
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