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Why Disruptive Products Die (And How To Win) (Geoffrey A. Moore)
What if being universally recognized as a brilliant innovation is actually the most dangerous position a company can be in? Today, Ryan and Emily reveal the paradox that destroys thousands of businesses every year: The Chasm. We explore Geoffrey A. Moore's definitive playbook for taking disruptive products to the mainstream. Learn why your most passionate early customers might be tricking you into failure, and why hyped products like the Segway crashed while others soared.
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The skinny
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