The Owner's Room: Marketing Has an Owner, but the Decisions Still Come to Me
You hired someone capable to own your therapy practice marketing. So why are you still approving the decisions?
In this Owner’s Room episode of Culture Focused Practice, Dr. Tara Vossenkemper examines why certain marketing decisions continue to return to her—even though she has an excellent marketing strategist who understands the business, takes ownership, and is aligned with the leadership team.
This isn’t a performance problem, and it isn’t happening constantly. It’s a leadership pattern Tara has started noticing: sometimes she has delegated the work without explicitly handing over the…
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