Latest / Suite Success: Masters of Hospitality
This CEO on The Branding Mistake Almost Every Destination Makes
On this episode of Suite Success, host Katie Cline interviews Gary Sherwin, President and CEO of Visit Newport Beach, to unpack the strategy behind building a destination people don’t just visit but aspire to be part of.
Gary shares why most destinations get branding wrong, the surprising shift from selling hotel rooms to telling holistic stories, and how a single, well-defined brand promise can influence everything from luxury hotel development to how local police interact with visitors.
From celebrity influence and global perception to the power of authenticity over aspiration, this…
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