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Kroger's Nostalgic Strategy | Fast Five Shorts · Omni Talk Retail

• 0:00
  Kroger
• 0:00
  has
• 0:01
  brought
• 0:01
  back
• 0:01
  paper
• 0:02
  coupons.
• 0:02
  According
• 0:03
  to
• 0:03
  the
• 0:03
  Street,
• 0:04
  Kroger
• 0:04
  has
• 0:04
  gone
• 0:05
  back
• 0:05
  to
• 0:05
  handing
• 0:05
  out
• 0:05
  coupon
• 0:06
  flyers
• 0:06
  while
• 0:06
  also
• 0:06
  offering
• 0:07
  digital
• 0:08
  deals.
• 0:08
  The
• 0:08
  new
• 0:09
  paper
• 0:09
  coupons
• 0:09
  are
• 0:09
  released
• 0:10
  in
• 0:10
  stores
• 0:10
  on
• 0:10
  Wednesdays
• 0:11
  via
• 0:11
  a
• 0:11
  single
• 0:11
  sheet
• 0:12
  that
• 0:12
  includes
• 0:12
  all
• 0:13
  their
• 0:13
  digital
• 0:13
  coupons
• 0:14
  and
• 0:14
  specials
• 0:15
  with
• 0:15
  a
• 0:15
  single
• 0:16
  barcode.
• 0:16
  Customers
• 0:17
  can
• 0:17
  simply
• 0:17
  grab
• 0:18
  a
• 0:18
  flyer
• 0:18
  and
• 0:18
  scan
• 0:19
  it
• 0:19
  at
• 0:19
  the
• 0:19
  self
• 0:20
  checkout
• 0:20
  or
• 0:20
  ask
• 0:21
  for
• 0:21
  help
• 0:21
  from
• 0:21
  one
• 0:22
  of
• 0:22
  our
• 0:22
  friendly
• 0:22
  clerks.
• 0:23
  Kroger
• 0:23
  said.
• 0:24
  Joanna,
• 0:26
  please
• 0:26
  make
• 0:26
  sense
• 0:27
  of
• 0:27
  this
• 0:27
  for
• 0:27
  me.
• 0:27
  Do
• 0:27
  you
• 0:28
  agree
• 0:28
  with
• 0:28
  Kroger's
• 0:29
  decision
• 0:29
  to
• 0:29
  bring
• 0:29
  back
• 0:30
  paper
• 0:30
  coupons?
• 0:32
  I
• 0:32
  do.
• 0:33
  I
• 0:33
  do
• 0:33
  agree.
• 0:34
  I
• 0:34
  do.
• 0:37
  From
• 0:37
  Chris
• 0:38
  or
• 0:39
  it
• 0:39
  is.
• 0:40
  It
• 0:40
  is.
• 0:41
  I
• 0:41
  do.
• 0:41
  I
• 0:42
  think
• 0:42
  this
• 0:42
  is
• 0:43
  less
• 0:43
  about
• 0:44
  paper
• 0:44
  making
• 0:45
  a
• 0:45
  comeback
• 0:46
  and
• 0:46
  more
• 0:46
  about
• 0:46
  Kroger
• 0:47
  recognizing,
• 0:48
  you
• 0:48
  know,
• 0:48
  the
• 0:48
  idea
• 0:49
  that
• 0:49
  a
• 0:49
  discount
• 0:50
  and
• 0:50
  a
• 0:50
  deal
• 0:50
  just,
• 0:51
  just
• 0:51
  feels
• 0:51
  more
• 0:52
  valuable
• 0:52
  when
• 0:52
  you
• 0:53
  can
• 0:53
  touch
• 0:53
  it.
• 0:54
  You
• 0:54
  know,
• 0:54
  there's
• 0:55
  a,
• 0:55
  there's
• 0:55
  an
• 0:55
  element
• 0:56
  of
• 0:56
  that
• 0:56
  look,
• 0:56
  you
• 0:57
  know,
• 0:57
  90%
• 0:57
  of
• 0:57
  U.S.
• 0:58
  customers
• 0:59
  say
• 0:59
  they
• 0:59
  want
• 0:59
  discounts.
• 1:00
  40%
• 1:01
  prefer
• 1:01
  paper
• 1:02
  coupons
• 1:02
  because
• 1:02
  they
• 1:03
  feel
• 1:03
  real
• 1:03
  intangible.
• 1:05
  So
• 1:05
  there
• 1:05
  are
• 1:05
  some
• 1:06
  folks,
• 1:06
  you
• 1:06
  know,
• 1:06
  behind
• 1:07
  this
• 1:07
  movement.
• 1:08
  Although
• 1:08
  Kroger
• 1:09
  does
• 1:09
  have
• 1:10
  a
• 1:10
  very
• 1:10
  significant
• 1:11
  loyalty
• 1:11
  program.
• 1:12
  I
• 1:12
  think
• 1:12
  they
• 1:12
  have
• 1:12
  about
• 1:12
  90
• 1:13
  million
• 1:13
  households
• 1:14
  signed
• 1:14
  up.
• 1:14
  Just
• 1:15
  because
• 1:15
  you're
• 1:15
  part
• 1:16
  of
• 1:16
  that
• 1:16
  does
• 1:16
  not
• 1:17
  mean
• 1:17
  that
• 1:17
  that
• 1:18
  those
• 1:18
  digital
• 1:18
  coupons
• 1:19
  that
• 1:19
  you
• 1:19
  have
• 1:19
  access
• 1:19
  to
• 1:20
  are
• 1:20
  driving
• 1:21
  your
• 1:21
  shopping
• 1:21
  planning
• 1:23
  and
• 1:23
  the,
• 1:23
  and
• 1:23
  the
• 1:24
  paper
• 1:24
  planning
• 1:24
  and
• 1:25
  the
• 1:25
  ability
• 1:25
  to
• 1:25
  see
• 1:26
  that
• 1:26
  is
• 1:26
  still
• 1:27
  a
• 1:27
  very
• 1:27
  big
• 1:27
  part
• 1:28
  of
• 1:28
  the
• 1:28
  shopping
• 1:28
  map
• 1:29
  and
• 1:29
  in
• 1:30
  a
• 1:30
  very
• 1:30
  competitive
• 1:31
  market
• 1:31
  where
• 1:32
  value
• 1:33
  is
• 1:33
  really
• 1:34
  driving
• 1:34
  the
• 1:34
  intention.
• 1:35
  I'm
• 1:35
  going
• 1:35
  to
• 1:36
  go
• 1:36
  to
• 1:36
  stop
• 1:36
  and
• 1:36
  shop
• 1:36
  for
• 1:36
  my
• 1:37
  meat.
• 1:37
  I'm
• 1:37
  going
• 1:37
  to
• 1:37
  then
• 1:37
  go
• 1:38
  to
• 1:38
  shop
• 1:38
  right
• 1:38
  for
• 1:38
  my
• 1:38
  eggs.
• 1:39
  I'm
• 1:39
  going
• 1:39
  to
• 1:39
  round
• 1:39
  it
• 1:39
  out
• 1:39
  at
• 1:39
  Wegmans
• 1:40
  for
• 1:40
  my
• 1:40
  produce.
• 1:41
  You
• 1:41
  know,
• 1:41
  I
• 1:42
  need
• 1:42
  to
• 1:42
  know
• 1:42
  the
• 1:43
  deal
• 1:43
  exists
• 1:44
  and
• 1:44
  if
• 1:44
  I
• 1:44
  don't
• 1:44
  because
• 1:45
  it's
• 1:45
  only
• 1:45
  digital,
• 1:46
  then
• 1:47
  you
• 1:47
  risk
• 1:47
  not
• 1:47
  even
• 1:48
  having
• 1:48
  me
• 1:49
  in
• 1:49
  the
• 1:49
  store
• 1:49
  in
• 1:50
  the
• 1:50
  first
• 1:50
  place,
• 1:50
  making
• 1:51
  a
• 1:51
  stop
• 1:51
  there.
• 1:52
  So
• 1:52
  I
• 1:52
  think
• 1:52
  this
• 1:54
  makes
• 1:54
  a
• 1:54
  lot
• 1:54
  of
• 1:54
  sense.
• 1:54
  It
• 1:55
  seems
• 1:55
  like
• 1:55
  a
• 1:55
  no
• 1:55
  brainer
• 1:56
  to
• 1:56
  Kroger.
• 1:56
  It's
• 1:57
  minimal
• 1:57
  cost
• 1:58
  to
• 1:58
  them
• 1:58
  to
• 1:58
  print
• 1:59
  these.
• 1:59
  The
• 1:59
  promotions
• 2:00
  are
• 2:00
  through
• 2:00
  the
• 2:00
  manufacturer.
• 2:01
  So
• 2:01
  there
• 2:01
  shouldn't
• 2:02
  be
• 2:02
  incremental
• 2:02
  funding
• 2:02
  that
• 2:03
  they're
• 2:03
  having
• 2:03
  to
• 2:03
  put
• 2:03
  behind
• 2:04
  it.
• 2:04
  They're
• 2:04
  going
• 2:05
  to
• 2:05
  make
• 2:05
  the
• 2:05
  same
• 2:05
  margin
• 2:06
  on
• 2:06
  this
• 2:07
  and
• 2:07
  it
• 2:08
  demonstrates
• 2:08
  they're
• 2:09
  listening.
• 2:10
  You
• 2:10
  know,
• 2:10
  we've,
• 2:11
  we're
• 2:11
  seeing,
• 2:13
  just
• 2:13
  listening
• 2:13
  to
• 2:14
  the
• 2:14
  customers
• 2:15
  and
• 2:15
  we've
• 2:15
  seen
• 2:15
  it
• 2:15
  more
• 2:15
  on
• 2:16
  the
• 2:16
  restaurant
• 2:16
  side
• 2:16
  recently.
• 2:17
  Right.
• 2:18
  But
• 2:18
  whether
• 2:18
  it's
• 2:18
  the
• 2:18
  cracker
• 2:19
  barrel
• 2:19
  logo
• 2:19
  or
• 2:20
  Starbucks
• 2:20
  announcing
• 2:20
  the
• 2:21
  Apple
• 2:21
  Crisp
• 2:21
  comeback
• 2:22
  at
• 2:22
  the
• 2:22
  end
• 2:22
  of
• 2:22
  the
• 2:22
  month,
• 2:23
  you
• 2:23
  know,
• 2:24
  brands
• 2:24
  are
• 2:24
  listening.
• 2:25
  When
• 2:25
  consumers
• 2:26
  feel
• 2:26
  like
• 2:26
  there's
• 2:27
  a
• 2:27
  diminished
• 2:27
  experience
• 2:28
  for
• 2:28
  them,
• 2:28
  and
• 2:28
  that's
• 2:29
  what
• 2:29
  Kroger
• 2:30
  seems
• 2:30
  to
• 2:30
  be
• 2:30
  doing.
• 2:30
  So
• 2:31
  I
• 2:31
  don't
• 2:31
  think
• 2:31
  it's
• 2:31
  a
• 2:31
  strategy
• 2:32
  backpedal,
• 2:34
  maybe
• 2:34
  a
• 2:34
  little
• 2:34
  of
• 2:35
  nostalgia,
• 2:35
  but
• 2:35
  I
• 2:35
  think
• 2:36
  it's
• 2:36
  just.
• 2:36
  It's
• 2:36
  just
• 2:37
  wise
• 2:37
  business.
• 2:38
  Joanna,
• 2:38
  do
• 2:39
  you
• 2:39
  think
• 2:39
  that
• 2:39
  they
• 2:39
  should
• 2:39
  be
• 2:39
  getting
• 2:40
  anything
• 2:40
  exchange?
• 2:41
  I
• 2:41
  think
• 2:41
  that's
• 2:42
  my
• 2:42
  rub
• 2:42
  here.
• 2:42
  Like,
• 2:43
  there's
• 2:43
  no
• 2:43
  loyalty
• 2:44
  card
• 2:45
  scan.
• 2:45
  Like,
• 2:45
  why
• 2:45
  couldn't
• 2:46
  they
• 2:46
  do
• 2:46
  this
• 2:46
  with
• 2:46
  a
• 2:46
  loyalty
• 2:47
  card?
• 2:47
  Like,
• 2:48
  so
• 2:48
  that
• 2:48
  they
• 2:48
  have
• 2:49
  some
• 2:49
  way
• 2:49
  to
• 2:49
  track
• 2:50
  this.
• 2:50
  Because
• 2:50
  I
• 2:51
  know
• 2:51
  it's
• 2:51
  not
• 2:52
  a
• 2:52
  huge
• 2:52
  investment
• 2:53
  to
• 2:53
  print
• 2:53
  all
• 2:53
  of
• 2:53
  this,
• 2:54
  but
• 2:54
  it
• 2:54
  is
• 2:54
  an
• 2:55
  investment
• 2:55
  in
• 2:55
  the
• 2:56
  time
• 2:56
  it
• 2:56
  costs
• 2:57
  to
• 2:57
  still
• 2:57
  shoot
• 2:58
  that,
• 2:58
  to
• 2:59
  print
• 2:59
  it
• 2:59
  to,
• 3:00
  you
• 3:00
  know,
• 3:00
  and.
• 3:00
  And
• 3:01
  the
• 3:01
  sustainability
• 3:01
  component
• 3:02
  that,
• 3:02
  you
• 3:03
  know,
• 3:03
  a
• 3:03
  lot
• 3:03
  of
• 3:03
  these
• 3:03
  retailers
• 3:04
  have
• 3:04
  goals
• 3:04
  that
• 3:04
  they're
• 3:05
  supposed
• 3:05
  to
• 3:05
  be
• 3:05
  trying
• 3:05
  to
• 3:06
  hit
• 3:06
  to
• 3:06
  eliminate
• 3:07
  paper
• 3:07
  waste,
• 3:07
  like
• 3:08
  creating.
• 3:08
  Could
• 3:08
  they
• 3:08
  listen
• 3:09
  to
• 3:09
  their
• 3:09
  customers
• 3:10
  and
• 3:10
  get,
• 3:11
  like,
• 3:11
  the
• 3:11
  benefit
• 3:12
  out
• 3:12
  of
• 3:12
  this
• 3:12
  in
• 3:13
  another
• 3:13
  way?
• 3:13
  Like,
• 3:13
  it's
• 3:14
  still
• 3:14
  a
• 3:14
  single
• 3:14
  barcode.
• 3:15
  What
• 3:15
  are
• 3:16
  your
• 3:16
  thoughts
• 3:16
  on
• 3:16
  that?
• 3:17
  They
• 3:17
  absolutely
• 3:18
  can.
• 3:18
  But
• 3:19
  what
• 3:19
  stops
• 3:19
  them
• 3:20
  from
• 3:20
  doing
• 3:20
  something
• 3:20
  that's
• 3:21
  tried
• 3:21
  and
• 3:21
  true
• 3:22
  while
• 3:22
  they
• 3:22
  innovate
• 3:23
  on
• 3:23
  that,
• 3:23
  rather
• 3:24
  than
• 3:24
  delaying
• 3:24
  bringing
• 3:25
  it
• 3:25
  back?
• 3:26
  So
• 3:26
  I
• 3:26
  think
• 3:26
  you're
• 3:26
  absolutely
• 3:27
  right
• 3:27
  on
• 3:27
  all
• 3:27
  the
• 3:27
  points
• 3:28
  that
• 3:28
  you
• 3:28
  made,
• 3:28
  but
• 3:28
  I
• 3:28
  think
• 3:28
  there's
• 3:29
  a
• 3:29
  way
• 3:29
  to
• 3:29
  do
• 3:30
  both.
• 3:31
  Yeah.
• 3:31
  Chris,
• 3:32
  you
• 3:32
  are
• 3:33
  a
• 3:33
  resounding
• 3:34
  hooray
• 3:34
  for
• 3:35
  this
• 3:35
  one.
• 3:35
  Yeah,
• 3:36
  I
• 3:36
  put
• 3:36
  my
• 3:36
  arms
• 3:36
  up
• 3:36
  when.
• 3:37
  She
• 3:37
  said,
• 3:38
  for
• 3:38
  those
• 3:39
  listening,
• 3:39
  not
• 3:40
  watching,
• 3:40
  tell
• 3:41
  us
• 3:41
  about
• 3:41
  your
• 3:42
  perspective
• 3:42
  here.
• 3:43
  Well,
• 3:43
  I
• 3:43
  think,
• 3:44
  I
• 3:44
  think
• 3:44
  I
• 3:44
  agree
• 3:44
  with
• 3:44
  you,
• 3:45
  and
• 3:45
  I
• 3:45
  think
• 3:45
  the
• 3:45
  question
• 3:45
  you
• 3:46
  raised
• 3:46
  about
• 3:46
  loyalty
• 3:46
  is
• 3:46
  kind
• 3:46
  of
• 3:46
  a
• 3:47
  moot
• 3:47
  point
• 3:47
  because,
• 3:48
  one,
• 3:48
  if
• 3:48
  you're
• 3:49
  a
• 3:49
  digital
• 3:49
  loyalty
• 3:50
  user
• 3:50
  or
• 3:51
  that's
• 3:51
  how
• 3:51
  you
• 3:51
  tell
• 3:51
  the
• 3:51
  grocer
• 3:53
  that
• 3:53
  you're
• 3:53
  a
• 3:53
  loyalty
• 3:54
  member,
• 3:54
  you're
• 3:55
  not
• 3:55
  going
• 3:55
  to
• 3:55
  capture
• 3:55
  this
• 3:55
  audience
• 3:56
  with
• 3:56
  that
• 3:56
  anyway.
• 3:57
  And
• 3:57
  then
• 3:57
  two,
• 3:58
  if
• 3:58
  you
• 3:58
  happen
• 3:58
  to
• 3:58
  be
• 3:58
  a
• 3:59
  loyalty
• 3:59
  card
• 3:59
  user
• 4:00
  and
• 4:00
  you
• 4:00
  scan
• 4:00
  it
• 4:00
  at
• 4:00
  the
• 4:01
  checkout,
• 4:01
  you're
• 4:01
  still,
• 4:01
  as
• 4:02
  a
• 4:02
  retailer
• 4:02
  or
• 4:02
  grocer,
• 4:03
  getting
• 4:03
  that
• 4:03
  information
• 4:04
  from
• 4:04
  the
• 4:04
  customer.
• 4:04
  So.
• 4:05
  So
• 4:05
  I
• 4:05
  don't
• 4:05
  really
• 4:05
  see
• 4:06
  that
• 4:06
  factoring
• 4:06
  in
• 4:06
  here.
• 4:07
  I
• 4:07
  just
• 4:08
  like
• 4:08
  this
• 4:08
  for
• 4:08
  the
• 4:08
  reason
• 4:08
  Joanna
• 4:09
  said.
• 4:09
  I
• 4:09
  actually,
• 4:10
  I
• 4:10
  actually
• 4:10
  think
• 4:10
  this
• 4:11
  is
• 4:11
  kind
• 4:11
  of
• 4:11
  innovative.
• 4:12
  It's
• 4:12
  not
• 4:12
  sexy
• 4:13
  robotic
• 4:14
  innovation
• 4:14
  in
• 4:14
  a
• 4:14
  way,
• 4:15
  but
• 4:15
  it's
• 4:15
  a
• 4:15
  way
• 4:16
  about
• 4:16
  thinking,
• 4:16
  how
• 4:17
  do
• 4:17
  I
• 4:17
  do
• 4:17
  couponing
• 4:18
  differently
• 4:18
  in
• 4:19
  a
• 4:19
  way
• 4:19
  that
• 4:19
  works
• 4:19
  for
• 4:20
  my
• 4:20
  customers
• 4:20
  and
• 4:20
  is
• 4:21
  based
• 4:21
  on
• 4:21
  feedback.
• 4:21
  So,
• 4:22
  like,
• 4:22
  you
• 4:22
  know,
• 4:23
  Joanna,
• 4:24
  you
• 4:24
  kind
• 4:24
  of
• 4:24
  touched
• 4:24
  on
• 4:24
  it.
• 4:24
  But
• 4:25
  just
• 4:25
  to
• 4:25
  elaborate
• 4:25
  on
• 4:25
  it,
• 4:25
  like,
• 4:26
  being
• 4:26
  able
• 4:26
  to
• 4:27
  see
• 4:27
  all
• 4:27
  of
• 4:28
  the
• 4:28
  coupon
• 4:29
  or
• 4:29
  discounts
• 4:30
  on
• 4:30
  one
• 4:30
  page,
• 4:31
  in
• 4:31
  some
• 4:31
  ways
• 4:32
  is
• 4:32
  a
• 4:32
  better
• 4:32
  user
• 4:32
  experience
• 4:33
  than
• 4:33
  having
• 4:33
  to
• 4:34
  rifle
• 4:34
  through
• 4:35
  my
• 4:35
  mobile
• 4:35
  phone
• 4:35
  or
• 4:35
  my
• 4:36
  Desktop
• 4:36
  because
• 4:36
  you
• 4:36
  can
• 4:36
  see
• 4:37
  it
• 4:37
  all
• 4:37
  in
• 4:37
  one
• 4:38
  glance
• 4:38
  of
• 4:38
  the
• 4:38
  eye.
• 4:38
  You
• 4:39
  have
• 4:39
  all
• 4:39
  your
• 4:39
  options
• 4:39
  at
• 4:40
  once.
• 4:40
  So
• 4:40
  that
• 4:41
  is
• 4:41
  potentially
• 4:41
  valuable.
• 4:42
  So,
• 4:42
  and
• 4:43
  I
• 4:43
  think,
• 4:43
  like,
• 4:43
  to
• 4:43
  Joanna's
• 4:44
  point,
• 4:44
  there's
• 4:44
  a
• 4:44
  segment
• 4:44
  of
• 4:45
  the
• 4:45
  customer
• 4:45
  base
• 4:46
  that's
• 4:46
  going
• 4:47
  to
• 4:47
  want
• 4:47
  this
• 4:47
  and
• 4:47
  you've
• 4:48
  given
• 4:48
  it
• 4:48
  to
• 4:48
  them.
• 4:48
  I
• 4:49
  think
• 4:49
  actually
• 4:49
  personally,
• 4:50
  I
• 4:50
  would
• 4:50
  want
• 4:50
  it
• 4:51
  like
• 4:51
  if
• 4:51
  I
• 4:51
  just
• 4:51
  walked
• 4:51
  in
• 4:52
  the
• 4:52
  store
• 4:52
  and
• 4:52
  I
• 4:52
  could
• 4:52
  pick
• 4:52
  up
• 4:53
  the
• 4:53
  flyer
• 4:53
  and
• 4:53
  see
• 4:53
  what's
• 4:54
  on
• 4:54
  sale.
• 4:54
  Yeah,
• 4:55
  I
• 4:55
  win
• 4:55
  on
• 4:55
  that
• 4:55
  side.
• 4:56
  So,
• 4:56
  so
• 4:56
  I,
• 4:57
  that's
• 4:57
  why
• 4:57
  I
• 4:57
  think
• 4:57
  I
• 4:58
  like
• 4:58
  it.
• 4:58
  It's
• 4:58
  innovative.
• 4:59
  It's
• 4:59
  a
• 4:59
  different
• 4:59
  way
• 4:59
  to
• 5:00
  think
• 5:00
  about
• 5:00
  couponing.
• 5:00
  It's
• 5:01
  not
• 5:01
  saying
• 5:01
  like
• 5:01
  we're
• 5:01
  going
• 5:01
  one
• 5:02
  way
• 5:02
  or
• 5:02
  the
• 5:02
  other.
• 5:03
  It's
• 5:03
  new.
• 5:03
  It's
• 5:04
  interesting
• 5:04
  to
• 5:04
  me.
• 5:05
  Mohit,
• 5:06
  make
• 5:06
  some
• 5:07
  sense
• 5:07
  of
• 5:07
  the
• 5:07
  last.
• 5:08
  You
• 5:08
  get
• 5:08
  the
• 5:08
  last
• 5:08
  word
• 5:09
  here.
• 5:09
  Yeah,
• 5:09
  I
• 5:10
  mean,
• 5:10
  are
• 5:11
  you
• 5:11
  pro
• 5:11
  paper
• 5:12
  coupons?
• 5:13
  Pro
• 5:13
  paper
• 5:14
  coupons.
• 5:14
  The
• 5:15
  way,
• 5:15
  again,
• 5:15
  to
• 5:15
  elevate
• 5:16
  the
• 5:16
  conversation
• 5:17
  the
• 5:17
  way
• 5:17
  I
• 5:17
  would
• 5:17
  think
• 5:17
  about
• 5:18
  this,
• 5:18
  right?
• 5:18
  There's
• 5:18
  probably
• 5:20
  three
• 5:20
  or
• 5:20
  four
• 5:21
  key
• 5:21
  consumer
• 5:21
  segments
• 5:22
  here,
• 5:22
  right.
• 5:23
  We've
• 5:23
  all
• 5:24
  talked
• 5:24
  about
• 5:25
  a
• 5:25
  lot
• 5:25
  about
• 5:25
  convenience.
• 5:26
  So,
• 5:26
  you
• 5:26
  know,
• 5:27
  at
• 5:27
  the
• 5:27
  other
• 5:27
  end
• 5:28
  you
• 5:28
  have
• 5:28
  that
• 5:28
  affluent
• 5:29
  customer
• 5:30
  who
• 5:30
  really
• 5:31
  doesn't
• 5:31
  care
• 5:31
  about
• 5:31
  the
• 5:32
  price
• 5:32
  or
• 5:32
  the
• 5:33
  delivery
• 5:33
  fee.
• 5:33
  And
• 5:33
  convenience
• 5:34
  is
• 5:34
  more
• 5:35
  important
• 5:35
  for
• 5:35
  them
• 5:35
  as
• 5:36
  it
• 5:36
  relates
• 5:36
  to
• 5:36
  grocery.
• 5:38
  At
• 5:38
  the
• 5:38
  second
• 5:38
  end
• 5:39
  of
• 5:39
  the
• 5:39
  spectrum
• 5:39
  is
• 5:40
  probably
• 5:41
  more
• 5:43
  digitally
• 5:44
  savvy
• 5:45
  loyalty
• 5:46
  app
• 5:48
  kind
• 5:48
  of
• 5:48
  consumers
• 5:49
  who
• 5:49
  are
• 5:49
  either
• 5:50
  physically
• 5:50
  going
• 5:50
  into
• 5:51
  the
• 5:51
  store
• 5:51
  or
• 5:51
  kind
• 5:52
  of
• 5:52
  placing
• 5:52
  an
• 5:53
  order
• 5:53
  through
• 5:54
  the
• 5:54
  app
• 5:54
  or
• 5:54
  through
• 5:55
  the
• 5:55
  platform.
• 5:56
  But
• 5:56
  on
• 5:56
  the
• 5:56
  other
• 5:57
  extreme,
• 5:57
  which
• 5:58
  is
• 5:58
  a
• 5:58
  segment
• 5:58
  which
• 5:59
  we
• 5:59
  all
• 5:59
  know
• 5:59
  has
• 5:59
  grown
• 6:00
  just
• 6:00
  given
• 6:00
  the
• 6:01
  macroeconom
• 6:02
  challenges,
• 6:03
  is
• 6:04
  a
• 6:04
  consumer
• 6:05
  segment
• 6:05
  which
• 6:05
  is,
• 6:05
  you
• 6:05
  know,
• 6:05
  very
• 6:06
  frugal
• 6:06
  and
• 6:07
  really
• 6:07
  cares
• 6:07
  about
• 6:07
  deals.
• 6:08
  Right.
• 6:09
  And
• 6:09
  that
• 6:09
  is
• 6:09
  probably
• 6:10
  what
• 6:10
  Kroger
• 6:11
  has
• 6:11
  been
• 6:12
  seeing
• 6:12
  as
• 6:13
  they
• 6:13
  have
• 6:13
  probably
• 6:14
  analyzed
• 6:14
  their
• 6:14
  consumer
• 6:15
  data
• 6:15
  and
• 6:15
  probably
• 6:16
  a
• 6:16
  dip
• 6:16
  there.
• 6:17
  So
• 6:18
  I
• 6:18
  personally
• 6:19
  am
• 6:19
  not
• 6:19
  a
• 6:20
  big
• 6:20
  fan
• 6:20
  of
• 6:20
  digital
• 6:21
  consumer
• 6:22
  digital
• 6:24
  coupons.
• 6:24
  I
• 6:24
  like
• 6:25
  my
• 6:25
  stuff
• 6:25
  physical,
• 6:26
  little
• 6:27
  old
• 6:27
  school
• 6:27
  in,
• 6:27
  in
• 6:28
  that
• 6:28
  way.
• 6:29
  So
• 6:29
  yeah,
• 6:30
  I
• 6:30
  think
• 6:31
  it's
• 6:31
  a
• 6:31
  step
• 6:32
  in
• 6:32
  the
• 6:32
  right
• 6:32
  direction.
• 6:33
  I'm
• 6:34
  just
• 6:34
  going
• 6:34
  to
• 6:34
  make
• 6:34
  mine
• 6:34
  scan
• 6:35
  their
• 6:35
  keychain
• 6:36
  barcode,
• 6:36
  their
• 6:36
  Blockbuster
• 6:37
  keychain
• 6:37
  barcode,
• 6:38
  so
• 6:38
  I
• 6:38
  can
• 6:38
  at
• 6:38
  least
• 6:39
  get
• 6:39
  some
• 6:39
  data
• 6:39
  in
• 6:39
  exchange
• 6:41
  for
• 6:41
  that
• 6:41
  coupon
• 6:42
  printing.