Rebranding an icon: The birth of EA Sports FC from the ashes of FIFA
How do take a 30 year old brand and relaunch it with a new name? David Jackson, EA Sports' vice president of brand, takes SportsPro technology editor Steve McCaskill on the gaming giant's journey through the launch of EA Sports FC and the plans for the soccer title going forward.
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.