Latest / Jeep Talk Show / Episode 1039 - Interview David Armorlite

Transcript

Episode 1039 - Interview David Armorlite · Jeep Talk Show

• 1:00:03
  Hi, I'm Tony and welcome to the Jeep Talk
• 1:00:05
  Show, the talk show
• 1:00:06
  where we talk about all
• 1:00:07
  things Jeep from trail riding to
• 1:00:08
  overlanding and everything in between.
• 1:00:10
  Every Friday we have an interview with a
• 1:00:12
  new and exciting guest.
• 1:00:14
  So sit back, grab a cold one and get
• 1:00:16
  ready for another great
• 1:00:17
  guest right here on the
• 1:00:18
  Jeep Talk Show.
• 1:00:20
  Can you tell I've had a lot of coffee?
• 1:00:21
  Man, I had to pause in there because I
• 1:00:23
  just wanted to read
• 1:00:24
  everything so quickly.
• 1:00:26
  Are you ready?
• 1:00:27
  It's time for the Jeep Talk Show with
• 1:00:30
  hosts Tony, Josh, Wendy, and Chuck.
• 1:00:35
  All right. I got some amazing news. No,
• 1:00:37
  really. I'm not lying to you.
• 1:00:39
  I'm not trying to wake you up and pay
• 1:00:41
  attention, but you're going to like this.
• 1:00:44
  So do pay attention.
• 1:00:45
  The Jeep Talk Show and unofficial use
• 1:00:47
  only have joined forces to bring you Jeep
• 1:00:50
  parts at a substantial
• 1:00:51
  savings off of the retail price.
• 1:00:55
  I put list price in there. Is retail and
• 1:00:57
  list the same thing?
• 1:00:59
  So we're doing this in stealth mode, he
• 1:01:02
  says while announcing it to the world on
• 1:01:03
  the show. It's stealth mode.
• 1:01:06
  And as much as you can,
• 1:01:08
  you'll contact the Jeep Talk Show.
• 1:01:10
  Tell us what you want.
• 1:01:12
  We'll get you your price and send you an
• 1:01:15
  invoice that you can pay online.
• 1:01:18
  Then your goodies will
• 1:01:19
  be dropshipped to you.
• 1:01:20
  If you're doing a complete build, you
• 1:01:22
  know, like Greg does
• 1:01:23
  for his SEMA and customer
• 1:01:24
  builds, you will save a
• 1:01:26
  lot of money. And now you're,
• 1:01:28
  now you're understanding why we're able
• 1:01:30
  to do this because you know,
• 1:01:32
  Greg's got contacts. So what's the catch?
• 1:01:35
  Yeah, you know what?
• 1:01:36
  You know, something's coming up, right?
• 1:01:37
  You must be a Patreon subscriber.
• 1:01:40
  So just go to
• 1:01:41
  jeeptalkshow.com slash contact,
• 1:01:43
  click on the Patreon
• 1:01:44
  subscribe and become a annual,
• 1:01:47
  or you can say anal if that makes you
• 1:01:49
  feel better, a subscriber.
• 1:01:51
  Once you're signed up, give us a call at
• 1:01:53
  888-811-9550 or email us at sales at
• 1:01:58
  jeeptalkshow.com.
• 1:02:00
  We'll find out who you are,
• 1:02:03
  what you want to buy a
• 1:02:05
  shipping address, email address,
• 1:02:07
  all that information.
• 1:02:08
  And then we'll get an invoice over to you
• 1:02:10
  and you can use your favorite credit
• 1:02:12
  card to pay for it. And or not,
• 1:02:15
  you can decide not to pay for it if you
• 1:02:17
  want to. I mean, it's, we're not,
• 1:02:18
  there's no requirement that
• 1:02:19
  you pay for it. It's just the,
• 1:02:21
  we're not going to be giving out prices
• 1:02:22
  for things. That's the,
• 1:02:24
  that's the stealth mode apart. Anyway,
• 1:02:27
  I'm really excited about this and I can't
• 1:02:29
  thank Greg over at unofficial,
• 1:02:32
  unofficial use only for bringing the Jeep
• 1:02:34
  talk show in on, on part of this.
• 1:02:36
  We're helping him out too because he's,
• 1:02:38
  you know, he's building stuff.
• 1:02:39
  So he doesn't have time to mess with us
• 1:02:43
  from around the world
• 1:02:45
  [inaudible]
• 1:02:48
  or from your city.
• 1:02:52
  And sometimes just down
• 1:02:54
  the street had a neighbor.
• 1:02:55
  It's the Jeep talk show interview.
• 1:03:00
  Hi boys and girls, it's time for another
• 1:03:02
  Jeep talk show interview.
• 1:03:03
  And tonight we're going to be talking
• 1:03:04
  with David Dave from armor light, uh,
• 1:03:08
  raised in Detroit. Dave is a third
• 1:03:10
  generation auto
• 1:03:11
  industry career man. He became,
• 1:03:13
  uh, he began in Ford racing world in the
• 1:03:16
  1980s and has since gravitated to the
• 1:03:19
  supply side of the industry serving the
• 1:03:21
  aftermarket accessory part of the
• 1:03:23
  business. Dave launched the aftermarket
• 1:03:26
  group for his company.
• 1:03:27
  Is that Aurora or Oreo Dave?
• 1:03:32
  Oreo with armor light and it's flagship
• 1:03:35
  product back in 2020.
• 1:03:37
  Well, what a great time
• 1:03:38
  to start a project project.
• 1:03:41
  Yeah, the same month, the world was shut
• 1:03:44
  down by COVID. My God,
• 1:03:46
  this is actually a great story because
• 1:03:48
  you're, you're still going. I mean,
• 1:03:50
  you launched it probably at the worst
• 1:03:52
  time in the world, other than the, uh,
• 1:03:54
  the stimulus packages that we got, which
• 1:03:56
  probably helped people buy armor light.
• 1:03:57
  They had nothing to do. So
• 1:03:59
  let's, let's work on the Jeep.
• 1:04:03
  Certainly concerned like the rest of the
• 1:04:05
  world that they couldn't have picked a
• 1:04:06
  worst time to launch a
• 1:04:07
  new business. And, and,
• 1:04:09
  but because of what you just cited with
• 1:04:11
  COVID and people wanting to get distance
• 1:04:14
  themselves from everybody else, it turned
• 1:04:17
  out that I think it really worked in our
• 1:04:18
  favor, right? Cause people were really
• 1:04:20
  building their Jeeps,
• 1:04:21
  take getting them ready for overlanding
• 1:04:22
  trips, family vacations.
• 1:04:24
  And I think it worked in our favor.
• 1:04:26
  Now I think you're aware of this.
• 1:04:28
  I know the listeners if they've been
• 1:04:29
  listening for a long
• 1:04:30
  time are aware of this.
• 1:04:31
  We last, uh,
• 1:04:32
  our first spoke back in
• 1:04:34
  December of 2022 on episodes, uh,
• 1:04:36
  seven 25. And, uh, I fell in
• 1:04:38
  love with your product. Now,
• 1:04:40
  it's one thing to talk about it and
• 1:04:43
  listen to all the great things,
• 1:04:44
  but that doesn't initially mean that's
• 1:04:46
  the truth. You know how sales are. Uh,
• 1:04:48
  but, uh, I went to EGS last year, uh,
• 1:04:51
  met you there and got to
• 1:04:53
  see the product firsthand.
• 1:04:55
  And it was every bit as good as what I
• 1:04:57
  thought it was. In addition to that,
• 1:04:59
  I've got several Jeep talk show team
• 1:05:01
  members that have purchased your product.
• 1:05:03
  And I think largely due to me talking
• 1:05:05
  about it on the show and they absolutely
• 1:05:08
  love it. I mentioned to
• 1:05:09
  you that a team member,
• 1:05:11
  Bill actually has a three
• 1:05:12
  92 and a new 2024 jail you,
• 1:05:16
  I'm sorry, just J J L rather.
• 1:05:18
  And he has the armor light in both of
• 1:05:21
  them. Uh, and I'm sorry, I'm,
• 1:05:22
  I'm making people,
• 1:05:24
  some people out there don't know what the
• 1:05:25
  hell we're talking about.
• 1:05:26
  So, uh, armor light is a, uh,
• 1:05:28
  a replacement for the carpet in your
• 1:05:30
  Jeep. And tell me, tell me,
• 1:05:31
  tell them you have a better way of saying
• 1:05:33
  it than I do. So I'm sure.
• 1:05:37
  I mean, you do quite well on your own
• 1:05:39
  right there. It, yeah, it's,
• 1:05:41
  it's when you look at it online, like
• 1:05:43
  anything that's, you know,
• 1:05:45
  not three dimensional, it just looks like
• 1:05:47
  maybe a, uh, uh, uh,
• 1:05:50
  floor mats on steroids, but, but it's not
• 1:05:52
  that it's not a floor mat.
• 1:05:54
  It doesn't compete with a weather tech.
• 1:05:56
  It doesn't go over your carpet.
• 1:05:58
  It replaces your carpet. And, uh, one
• 1:06:01
  thing I think that most of your listeners
• 1:06:03
  are very aware of is how much
• 1:06:05
  they don't like their carpets.
• 1:06:06
  Carpets are the last thing that the
• 1:06:09
  carmaker should be
• 1:06:09
  thinking of when they're
• 1:06:10
  making pickup trucks or SUVs or any
• 1:06:13
  vehicle intended for the off-road.
• 1:06:15
  So what we did was we designed a product
• 1:06:16
  that was really engineered for the
• 1:06:19
  off-road and the harsh kind of
• 1:06:21
  environment that that brings with it.
• 1:06:23
  And that's what our light is. You rip
• 1:06:24
  that carpet out, uh, and you,
• 1:06:26
  you replace it. It's a better fit than
• 1:06:29
  the carpet that was in before it,
• 1:06:30
  which by the way, the parent organization
• 1:06:32
  I work for makes all the carpets.
• 1:06:35
  Uh, and we make them because our
• 1:06:37
  customers around the
• 1:06:38
  world, but like Jeep,
• 1:06:39
  say we want more carpet in a Wrangler and
• 1:06:41
  we say, are you sure you want carpet
• 1:06:43
  in the Wrangler and the other stuff, but
• 1:06:45
  you have an alternative for it now.
• 1:06:48
  Now we have an alternative.
• 1:06:49
  When you realize you don't like that
• 1:06:51
  carpet in your Wrangler,
• 1:06:53
  then you're going to come back around and
• 1:06:54
  get the aftermarket product.
• 1:06:56
  I don't know. Are you old enough to
• 1:06:57
  remember shag carpet,
• 1:06:59
  people putting shag carpet
• 1:07:00
  in their, in their vehicles?
• 1:07:04
  I hate to admit it, but yes. And I was
• 1:07:07
  one of the early eighties.
• 1:07:10
  Yes. Yeah. And I would
• 1:07:12
  never admit that again,
• 1:07:13
  especially not around the shop because
• 1:07:14
  I'll probably give you a hard time about
• 1:07:16
  your shag carpet. So,
• 1:07:19
  but anyway, the, the thing
• 1:07:20
  that got me the most, uh,
• 1:07:22
  when we first talked about this and you
• 1:07:24
  correct me on any of this stuff that I'm
• 1:07:26
  remembering incorrectly, but the thing
• 1:07:27
  that got me the most was, uh,
• 1:07:29
  the one time I flooded my wife's Jeep and
• 1:07:32
  I didn't flood it going through water.
• 1:07:33
  I just flooded it through a really
• 1:07:36
  aggressive rain storm and the top was on,
• 1:07:38
  but the, the, the doors were off. The
• 1:07:40
  sides of the Jeep were, were open.
• 1:07:42
  And I got so much water in there and I
• 1:07:44
  found the plugs, I drained them,
• 1:07:46
  but that doesn't get rid of the rain that
• 1:07:48
  has soaked into the carpet and that
• 1:07:50
  doesn't get rid of the smell.
• 1:07:52
  And everybody that this has happened to
• 1:07:54
  knows that there is an awful moldy smell
• 1:07:57
  associated with that carpet.
• 1:07:59
  And really you just have to run around
• 1:08:01
  without the carpet and let it dry out in
• 1:08:03
  the sun and hope it doesn't get rained on
• 1:08:05
  again. Uh, and, and the, uh,
• 1:08:08
  the armor light software take us
• 1:08:09
  software, the armor
• 1:08:10
  lights, uh, uh, flooring,
• 1:08:12
  uh, carpet, uh, what do you call it? You
• 1:08:14
  just call it armor light.
• 1:08:15
  It's not really carpet.
• 1:08:19
  It's not carpet at all. It's really a,
• 1:08:20
  uh, a heavy duty. It's a TPO, uh,
• 1:08:24
  which is a heavy duty
• 1:08:25
  vinyl and it has a Marine,
• 1:08:27
  a Marine grade surface
• 1:08:29
  on top of that vinyl.
• 1:08:30
  So it won't scratch and Mar and it
• 1:08:32
  doesn't fade in the sun. Um, and,
• 1:08:35
  and beneath it, there's a very dense
• 1:08:38
  polyester insulator, uh,
• 1:08:40
  and polyester won't know.
• 1:08:42
  So no smell.
• 1:08:42
  So it no smell exactly. It's going to get
• 1:08:46
  wet. It's a Jeep. And if you're,
• 1:08:48
  if you're driving that
• 1:08:50
  Jeep, like you're supposed to,
• 1:08:51
  you're going to get water in it at some
• 1:08:52
  point. So we'll know that. And it's like,
• 1:08:54
  well, let's, let's choose the right
• 1:08:55
  materials. And if I back up quickly,
• 1:08:58
  before we even introduced
• 1:09:00
  this to the marketplace, uh,
• 1:09:02
  which was concurrent with
• 1:09:04
  the outbreak of a COVID,
• 1:09:06
  but before that we spent a year and a
• 1:09:07
  half on the trails with Jeep Jamboree.
• 1:09:10
  And we just spoke to the guides and to
• 1:09:12
  those participants at Jeep who,
• 1:09:15
  um, who, and we were
• 1:09:17
  just a sponge, right? What,
• 1:09:19
  what do you want this floor to do? We
• 1:09:21
  already know and establish,
• 1:09:22
  you don't like carpet.
• 1:09:23
  Most of you are already ripped it out and
• 1:09:25
  just throwing a bunch of rubber mats
• 1:09:26
  in there. But would you,
• 1:09:27
  would you like something that's nice in
• 1:09:29
  its appearance that kind of matches the
• 1:09:31
  rugged image of your vehicle? Yes. Do you
• 1:09:33
  want something that knocks the,
• 1:09:35
  they were telling us,
• 1:09:36
  please give us something that takes the
• 1:09:37
  heat out of this when we're,
• 1:09:38
  when we're crawling. And then the other
• 1:09:40
  thing was we want easy cleanup.
• 1:09:42
  We want to be able to open some drain
• 1:09:44
  plug and let it just hose it out.
• 1:09:46
  And then there was the whole, we were a
• 1:09:48
  lot of the stinky carpets, right?
• 1:09:51
  A lot of the components were about the
• 1:09:52
  stinky carpets. So we knew right away,
• 1:09:54
  all right, well, we, if we use polyester
• 1:09:56
  and even when polyester gets wet and
• 1:09:58
  dries, it's not going to smell, it's not
• 1:10:01
  going to hold mildew and, and, uh,
• 1:10:02
  mold carpets do it's a
• 1:10:04
  different material, uh,
• 1:10:06
  because it's a cheaper
• 1:10:07
  material. And, and at the OEM level,
• 1:10:09
  they oftentimes choose the lowest price
• 1:10:11
  or lowest cost solution for production,
• 1:10:16
  uh, because they don't want something
• 1:10:18
  that's over-engineered.
• 1:10:19
  We over-engineered the crap out of armor
• 1:10:21
  lake because we engineered it for that
• 1:10:23
  kind of a, uh, a
• 1:10:25
  harsh environment, right?
• 1:10:26
  But we also wanted to look good enough
• 1:10:28
  and perform well enough that if it's a
• 1:10:30
  mall crawler daily commuter or your
• 1:10:33
  weekend warrior on the trails,
• 1:10:35
  it's going to be able, you know,
• 1:10:36
  let your kids spill their ice cream and
• 1:10:37
  soda pops all over the place in it.
• 1:10:39
  It's just going to go down the drain and
• 1:10:40
  it's not going to stain anything or
• 1:10:41
  smell. Uh, so it's really
• 1:10:44
  for any and all purposes,
• 1:10:46
  but really it was designed for the trail
• 1:10:48
  and what you're citing in terms of that,
• 1:10:50
  that musty smell and wet carpets.
• 1:10:53
  That is probably the best selling feature
• 1:10:56
  of that, of our product is,
• 1:10:57
  is that complaint.
• 1:10:58
  Once you get water in the vehicle,
• 1:11:00
  obviously the armor light,
• 1:11:02
  it's not going to affect the armor light,
• 1:11:04
  but do you guys recommend anything by
• 1:11:05
  pulling that out and
• 1:11:06
  getting the water out
• 1:11:07
  of there? Or is it just the drain plug?
• 1:11:09
  Really all the thing you have to worry
• 1:11:11
  about this, pull the drain plug,
• 1:11:12
  let the water out and there's no more
• 1:11:14
  hassle to it. In other words,
• 1:11:15
  you're taking a bunch of steps out of the
• 1:11:17
  process. If you get your Jeep wet.
• 1:11:22
  Right. And you're talking, so if it's
• 1:11:24
  your factory carpet,
• 1:11:25
  you would have to take the carpet out to
• 1:11:27
  access the drains that are in there.
• 1:11:29
  They're rubber stops and then,
• 1:11:30
  and then basically pop them out and let
• 1:11:31
  it dry that way with armor light.
• 1:11:33
  We've integrated a drain
• 1:11:34
  with a flip top lid on top.
• 1:11:38
  So all you have to do is reach down
• 1:11:39
  between your legs and flip it open and it
• 1:11:40
  drains. Uh, but even
• 1:11:42
  when armor light gets wet,
• 1:11:44
  we're not concerned that don't don't take
• 1:11:46
  it out because it's not easy to put
• 1:11:48
  in. It's a good,
• 1:11:50
  it's going to take you a whole morning or
• 1:11:51
  whole afternoon to basically install a
• 1:11:53
  full armor light kit. Uh, once it's in,
• 1:11:56
  the intention is it's going to stay in
• 1:11:57
  and when it gets wet and we know it will,
• 1:12:00
  your sheet metal after
• 1:12:01
  you, let's say you have a wet,
• 1:12:03
  you got wet in a rainstorm
• 1:12:04
  or got wet and you, you know,
• 1:12:06
  went through a river
• 1:12:07
  too deep. Um, the, the,
• 1:12:10
  the sheet metal gets up to about 220 F
• 1:12:13
  about 45 minutes into,
• 1:12:15
  just a drive down the
• 1:12:16
  highway. It gets hot. Uh,
• 1:12:19
  especially on the JKU's also on the JL's
• 1:12:21
  pretty much every Jeep.
• 1:12:23
  Uh, and you got a combination of things.
• 1:12:25
  You've got the tunnel when you're,
• 1:12:26
  and you've got your transmission running
• 1:12:28
  through the tunnel that gets very warm.
• 1:12:30
  That heats you up from
• 1:12:31
  the sides and beneath,
• 1:12:32
  and then you've got your exhaust on
• 1:12:34
  either or both sides that really,
• 1:12:37
  and that's right up against the floor.
• 1:12:38
  That heat will dry out whatever moisture
• 1:12:42
  you've got going on pretty darn
• 1:12:44
  quickly. Um, if you've absolutely
• 1:12:47
  saturated it, I mean,
• 1:12:49
  you went into a swamp and got that nasty
• 1:12:51
  swamp water in there,
• 1:12:53
  then I would probably say, pull it out,
• 1:12:55
  clean it up, let it dry out,
• 1:12:57
  let it air dry and
• 1:12:58
  then put it back in. And,
• 1:13:00
  but that happens very rarely to any of us
• 1:13:02
  where it's coming in over the doors and
• 1:13:05
  just give everything a swamp. So that
• 1:13:07
  particular kind of swamp water,
• 1:13:10
  that stuff smells that's
• 1:13:11
  worse than even the, the,
• 1:13:13
  so we know how people
• 1:13:14
  will pay for convenience.
• 1:13:15
  And I would say that not only is this a
• 1:13:18
  good product to get,
• 1:13:20
  not have the smells, you're,
• 1:13:22
  you're getting convenience here because
• 1:13:23
  on the outside chance that you get it
• 1:13:25
  wet or the purposeful, uh, the, uh, thing
• 1:13:28
  that you do to get it wet,
• 1:13:29
  there's less things that you have to do
• 1:13:31
  and also do less things you have to
• 1:13:32
  worry about, uh, with this, uh, with
• 1:13:35
  this, uh, armor light, uh, um,
• 1:13:37
  flooring or what, what do you call it
• 1:13:39
  again? It's not carpet.
• 1:13:40
  I don't want to call it carpet.
• 1:13:42
  It's just, it's flooring. It's a flooring
• 1:13:45
  system. It's a replacement flooring
• 1:13:47
  system. It's a, it's not mats and it's
• 1:13:50
  certainly not carpet. Uh, it is,
• 1:13:52
  it's a, it's a TPO vinyl and it's
• 1:13:55
  basically TPO is just a very
• 1:13:56
  durosy of different
• 1:13:58
  various types of vinyls. Um,
• 1:14:00
  some of your floor mats that
• 1:14:01
  are popular, they're a TPU.
• 1:14:04
  So it's a thinner, it, it's, it fades
• 1:14:06
  quicker. It warps quicker.
• 1:14:08
  It stains terribly. Uh, and,
• 1:14:11
  and you get what you pay for.
• 1:14:12
  Those are mats.
• 1:14:13
  And one of the nicer features that we
• 1:14:15
  also wanted to design into armor light is
• 1:14:17
  that mat function that in that tread,
• 1:14:20
  the tread that you would have in weather
• 1:14:22
  mats that's integrated into the top of
• 1:14:24
  the, you don't have to have formats with
• 1:14:26
  this. It is a, yeah,
• 1:14:28
  it's both things. It replaces the carpet
• 1:14:31
  in any formats that you have.
• 1:14:35
  Correct. So, so don't buy formats for it.
• 1:14:37
  Don't take your old formats and throw
• 1:14:39
  them on it. First of all, it's a very,
• 1:14:41
  it's a very nice, we're
• 1:14:42
  very proud of how it looks.
• 1:14:44
  And a lot of the compliments we get in
• 1:14:45
  the product reviews is how much nicer it
• 1:14:48
  makes the whole interior look.
• 1:14:49
  But it's also
• 1:14:50
  functionally just a lot easier, uh,
• 1:14:53
  and easier on your wallet because now you
• 1:14:55
  don't have to go buy floor mats.
• 1:14:57
  You just put this in, you've got that
• 1:14:59
  functionality
• 1:14:59
  integrated into the surface.
• 1:15:01
  It does two things. It
• 1:15:02
  manages the water to the drain plug.
• 1:15:05
  So when you get water in there off your
• 1:15:07
  boots or even a spill,
• 1:15:08
  it's going to guide the water through
• 1:15:10
  those channels to the drain plug and then
• 1:15:12
  out the bottom of the vehicle.
• 1:15:13
  And the other thing it gives
• 1:15:14
  you is what we call stiction.
• 1:15:16
  When you're off camber on a trail and you
• 1:15:18
  want to get in and out of your
• 1:15:19
  vehicle, you want to plant your foot and
• 1:15:21
  you want it to stay where you've planted
• 1:15:22
  it. So the, the, the,
• 1:15:25
  the surface that we have on that product
• 1:15:27
  will hold your foot in place,
• 1:15:29
  um, in almost any condition. And, and,
• 1:15:33
  and that's kind of
• 1:15:33
  important to all of us.
• 1:15:34
  I know you, I, I myself have an,
• 1:15:37
  on different floor surfaces in and out of
• 1:15:39
  a Jeep have slipped on the wrong kind
• 1:15:41
  of rocky condition. And it didn't feel
• 1:15:43
  very good cause of the way, you know,
• 1:15:45
  it depends on the position you're in,
• 1:15:47
  but there's a door sill there and you
• 1:15:49
  could hit that door.
• 1:15:50
  Are you okay? I know
• 1:15:52
  what you're talking about.
• 1:15:54
  I forgot to mention this.
• 1:15:56
  So if you want to go to the
• 1:15:58
  website and look at this, uh,
• 1:15:59
  this product that we're talking about
• 1:16:00
  while you're listening to the interview,
• 1:16:02
  go to go armor, light.com.
• 1:16:04
  The word go G O a no space
• 1:16:08
  armor and then light as
• 1:16:09
  in light beer, L I T E.com,
• 1:16:12
  go armor, light.com. And
• 1:16:14
  I'm looking at the, uh,
• 1:16:15
  I probably should be
• 1:16:16
  looking at the JL or the JT,
• 1:16:17
  but I just happened to
• 1:16:18
  pull up the, uh, the, the one,
• 1:16:20
  the front flooring for
• 1:16:21
  the Wrangler TJ and, uh,
• 1:16:25
  it, and I want to make sure people
• 1:16:26
  understand this, this
• 1:16:27
  stuff, it's raised and,
• 1:16:29
  and lowered. So if you have fitted floor
• 1:16:32
  mats or you're aware of fitted
• 1:16:33
  formats, think of that, except it's the
• 1:16:36
  whole, it covers the whole floor.
• 1:16:38
  So it goes up several inches in the
• 1:16:40
  front, several inches on the side.
• 1:16:42
  So you would really have to try hard or
• 1:16:44
  go through a lot of water to get water
• 1:16:46
  underneath these
• 1:16:47
  things. And like you said,
• 1:16:48
  it's all channeled to go through the
• 1:16:50
  drain plugs, uh, which are,
• 1:16:52
  which are right there. Uh, and, uh, the,
• 1:16:54
  the other thing that, uh, that you guys
• 1:16:56
  might, might be interested in,
• 1:16:57
  and I think you, you brushed on this,
• 1:16:58
  we certainly talked about it before the
• 1:17:00
  interview is the heat reduction portion
• 1:17:03
  of this, uh, which is especially
• 1:17:05
  important, as you said, for like the 392.
• 1:17:08
  Uh, but, and, and, and why is it, why
• 1:17:10
  does it knock down the heat? Did,
• 1:17:12
  did you guys do that on purpose,
• 1:17:14
  actually design it to keep the heat away
• 1:17:16
  from the passengers?
• 1:17:19
  So, uh,
• 1:17:20
  when I mentioned that we spent so much
• 1:17:22
  time on the trail before we introduced
• 1:17:24
  our
• 1:17:24
  MRLA to get that kind of
• 1:17:26
  feedback from Jeepers, uh,
• 1:17:29
  and just wheelers in general, one of the
• 1:17:31
  top complaints was the heat, uh,
• 1:17:34
  especially in the old CJ's TJ's, right?
• 1:17:36
  Cause they're all running sheet metal and
• 1:17:38
  the Hemi swaps and the LA swaps and
• 1:17:40
  so on. And, and, and everyone's saying,
• 1:17:42
  can you do anything to
• 1:17:44
  knock this heat down?
• 1:17:44
  So we knew that that was one of our first
• 1:17:46
  engineering challenges.
• 1:17:47
  And I talked about polyester and the
• 1:17:49
  importance of
• 1:17:50
  polyester is a material that
• 1:17:54
  is also one of the best
• 1:17:55
  thermal absorbers that you can,
• 1:17:58
  that you can put in a vehicle. Um, you
• 1:18:01
  know, it's oftentimes used in bat,
• 1:18:02
  you know, around battery packs and EVs
• 1:18:04
  for the same reason,
• 1:18:05
  it can just knock the heat right down.
• 1:18:08
  So we knew that the polyester fiber, uh,
• 1:18:11
  insulator that we use across the entirety
• 1:18:13
  of the, of the undersurface of the
• 1:18:15
  floor. It's not just in a patch here or
• 1:18:16
  there, uh, it's everywhere. Uh, it,
• 1:18:19
  it just, it really does a phenomenal job
• 1:18:21
  of knocking heat down. Um,
• 1:18:23
  when you don't want that coming into the
• 1:18:25
  cap and it, it, it does, uh, I want to,
• 1:18:27
  I'm going off the top of my head right
• 1:18:29
  now, but I know that I mentioned it,
• 1:18:30
  the sheet metal will get
• 1:18:32
  easily up to 220 F and, uh,
• 1:18:35
  in some cases with the, with the big
• 1:18:37
  eights and the three 90,
• 1:18:38
  not even the, the Hemis, you, you,
• 1:18:40
  people have melted the bottom of their
• 1:18:42
  flip flops and we've seen pictures of it.
• 1:18:44
  And people have for fun have sent us
• 1:18:46
  pictures of what, you know,
• 1:18:47
  their vehicle was
• 1:18:48
  before and after armor light.
• 1:18:49
  And they showed us pictures of melted
• 1:18:51
  clothing items and shoes and so forth.
• 1:18:54
  And then you put it in, uh,
• 1:18:55
  put our product in and then,
• 1:18:56
  and then they can go barefoot and no
• 1:18:59
  longer worry about how hot the surface of
• 1:19:02
  that sheet metal is. So that,
• 1:19:03
  that was a really big feature that we had
• 1:19:06
  to design for and is
• 1:19:08
  now becoming selling features.
• 1:19:10
  Well, you have to be
• 1:19:10
  really proud of that too,
• 1:19:11
  that you just knocked it out of the park
• 1:19:13
  where people could literally be able to
• 1:19:16
  tell the difference. So, uh, shoe and no
• 1:19:18
  shoe difference, uh, in the,
• 1:19:19
  the heat that's being generated. That's
• 1:19:21
  great. Uh, and I think that,
• 1:19:23
  uh, other than the smell,
• 1:19:24
  that probably is the second most
• 1:19:25
  important thing on, on,
• 1:19:26
  on doing anything like this.
• 1:19:27
  And if you guys haven't gone to go armor
• 1:19:30
  light.com yet to look at some of these
• 1:19:32
  pictures, the thing that, uh, that I take
• 1:19:35
  away from this is, and, and, uh,
• 1:19:37
  you mentioned this
• 1:19:37
  before we started here,
• 1:19:39
  you do a lot of stuff to
• 1:19:40
  the outside of your Jeep, um,
• 1:19:42
  but you get in and
• 1:19:43
  there's that factory carpet.
• 1:19:45
  So I'm not saying just
• 1:19:46
  do it just for the looks,
• 1:19:48
  but this stuff looks off road. It looks
• 1:19:50
  like you're doing off road stuff.
• 1:19:52
  So when people open the door or get in
• 1:19:54
  or, you know, whatever,
• 1:19:56
  they're going to notice the
• 1:19:57
  detail on the inside as well.
• 1:20:03
  It's one of the comments we get back. We
• 1:20:05
  got back from Jared, who's the, uh,
• 1:20:07
  the owner and the CEO of
• 1:20:08
  America's most wanted was he has,
• 1:20:11
  he builds these, these
• 1:20:12
  beautiful machines, right?
• 1:20:14
  With these big eights in them and, and
• 1:20:17
  they're lifted and they're on forties and
• 1:20:19
  thirties and then he get inside and it's
• 1:20:21
  like, well, now what?
• 1:20:22
  Now he has a really nice, uh, he, he, he
• 1:20:24
  does a seat swap, but then it's like,
• 1:20:26
  well, okay, well what else
• 1:20:27
  can match the, uh, the rugged,
• 1:20:29
  tough appearance of the exterior. How can
• 1:20:31
  we bring that into the interior?
• 1:20:33
  And one of the things his comments about
• 1:20:35
  the floor was it does exactly that.
• 1:20:36
  It carries that rugged design, uh,
• 1:20:40
  from the exterior into the tear, but
• 1:20:42
  it's, it's appearance, but it's also
• 1:20:44
  functionality. I would argue it's
• 1:20:45
  functionality first followed by.
• 1:20:47
  - I love that aspect of it.
• 1:20:49
  I mean, I don't
• 1:20:50
  clean, I don't wash my Jeep
• 1:20:51
  or anything like that,
• 1:20:52
  but I do like my Jeep looking good.
• 1:20:54
  And I firmly believe you
• 1:20:56
  can have form and function
• 1:20:58
  if you just put a little effort into it.
• 1:21:00
  And I think that's what
• 1:21:01
  you guys have done here.
• 1:21:03
  You have a great product,
• 1:21:04
  so it's easily defendable.
• 1:21:06
  It's not just, it looks good.
• 1:21:08
  It's like, you know, I'm a real jeeper.
• 1:21:10
  I'm going for something
• 1:21:10
  here that is very functional,
• 1:21:13
  makes a big difference in my Jeep,
• 1:21:14
  but it also looks damn good.
• 1:21:16
  And you mentioned saving
• 1:21:17
  the money on floor mats.
• 1:21:19
  I think I bought a
• 1:21:20
  set of Mopar floor mats,
• 1:21:22
  ones that would come
• 1:21:22
  with a Rubicon Gladiator.
• 1:21:24
  And I think it was 120 bucks.
• 1:21:26
  And that was back in 2021.
• 1:21:29
  I'm sure they're more expensive now.
• 1:21:31
  So I thought that was a,
• 1:21:32
  got off a lot of money,
• 1:21:33
  but now I have, you
• 1:21:34
  know, fitted floor mats.
• 1:21:37
  And if I get any water or anything,
• 1:21:39
  I can pop the plug.
• 1:21:41
  So similar to this, but
• 1:21:42
  not nearly the coverage.
• 1:21:44
  So, you know, the thing that strikes me,
• 1:21:46
  and I don't know this
• 1:21:47
  for sure, you may know,
• 1:21:49
  I believe that America's
• 1:21:50
  most wanted four by four.
• 1:21:52
  I think they use a cat skin
• 1:21:54
  covers on all their seats.
• 1:21:58
  So cat skin is like top
• 1:22:00
  of the line seat covers.
• 1:22:02
  And I'm not saying that
• 1:22:03
  if you're not familiar,
• 1:22:04
  we've interviewed cat skin before.
• 1:22:06
  This isn't something you pull over.
• 1:22:08
  This is something that covers the seat.
• 1:22:10
  So they're very high end, very nice.
• 1:22:13
  And you guys are in the same arena
• 1:22:17
  as far as doing something
• 1:22:19
  for the inside of the Jeep
• 1:22:20
  to make it look good over
• 1:22:21
  at America's most wanted.
• 1:22:22
  So I just want to point that out.
• 1:22:24
  This isn't fly by night stuff.
• 1:22:26
  This is the good stuff.
• 1:22:28
  (laughs)
• 1:22:28
  - The good stuff.
• 1:22:32
  This, exactly that.
• 1:22:33
  And I'll share another little,
• 1:22:35
  it's not a secret anymore, Tony,
• 1:22:36
  but as of very recently,
• 1:22:38
  if you're buying a brand new
• 1:22:40
  Jeep at your Jeep dealership,
• 1:22:42
  you can build and price your Wrangler.
• 1:22:46
  And one of the options now is our floor.
• 1:22:48
  It's not branded as Armor Light.
• 1:22:51
  It's basically the only difference is
• 1:22:53
  the drain plug that snaps into it
• 1:22:55
  is it has the Jeep logo on it
• 1:22:56
  and not the Armor Light logo on it.
• 1:22:59
  But that is now an upfit option.
• 1:23:01
  When you build your Jeep
• 1:23:02
  and it gets built in Toledo,
• 1:23:05
  they do the upfit there.
• 1:23:06
  And then it goes back to the dealership
• 1:23:07
  the way you've ordered it.
• 1:23:09
  And it includes now
• 1:23:10
  the option for our floor,
• 1:23:11
  which is right beneath the
• 1:23:13
  option you just mentioned
• 1:23:14
  for the Mopar,
• 1:23:15
  - Oh, nice. - Mats, weather mats, right?
• 1:23:18
  - Congratulations on that.
• 1:23:20
  That's a big deal. - That's a big deal.
• 1:23:21
  Getting a Jeep is always a big deal.
• 1:23:24
  - It is.
• 1:23:25
  It's purely a Mopar accessory,
• 1:23:29
  but it is, they saw
• 1:23:30
  some couple of years ago,
• 1:23:31
  they were like, "Yep, this
• 1:23:32
  is the right thing to have
• 1:23:33
  "in these vehicles,
• 1:23:33
  "and we need to make this
• 1:23:34
  available to our customers
• 1:23:35
  "when they're ordering
• 1:23:36
  their brand new Jeeps."
• 1:23:37
  So it's now an option,
• 1:23:38
  whether you have an old
• 1:23:39
  Jeep that you want to retrofit,
• 1:23:40
  or if you come to us,
• 1:23:41
  you have a newer Jeep,
• 1:23:42
  you're buying brand new from the dealer,
• 1:23:44
  you can still put this product in it
• 1:23:46
  and order it as an
• 1:23:47
  option through the dealership,
• 1:23:50
  which is something- - So it's not branded
• 1:23:51
  as Armor Light, but if
• 1:23:52
  you're buying a new Jeep,
• 1:23:54
  how would you,
• 1:23:55
  I don't know if
• 1:23:56
  there's more than one choice,
• 1:23:57
  other than your
• 1:23:58
  flooring or the floor mats,
• 1:24:01
  how would they know to get your stuff
• 1:24:03
  when they were making that order,
• 1:24:04
  if you know that aspect of it?
• 1:24:06
  - It will say heavy
• 1:24:09
  duty performance flooring,
• 1:24:12
  and that's just,
• 1:24:14
  it's the Mopar Heavy
• 1:24:14
  Duty Performance Flooring,
• 1:24:16
  and when you're scrolling through
• 1:24:18
  all the list of up-fit options,
• 1:24:20
  you get to the interior,
• 1:24:21
  it'll have the mats that you mentioned,
• 1:24:24
  I think it'll have a couple
• 1:24:24
  of other interior options,
• 1:24:26
  maybe the seats, seat covers,
• 1:24:28
  and then it'll have the,
• 1:24:31
  oh, I think they even have the headliner,
• 1:24:33
  insulators, and it's
• 1:24:35
  in that section there.
• 1:24:36
  - It's great information,
• 1:24:37
  I'm glad you mentioned that,
• 1:24:38
  I had no idea that that's an option,
• 1:24:40
  and you could get this
• 1:24:41
  stuff straight from the factory,
• 1:24:43
  and you're going, well, not the factory,
• 1:24:44
  but you know what I mean,
• 1:24:45
  straight from getting a new Jeep,
• 1:24:47
  you don't have to mess with it,
• 1:24:48
  you don't have to install it,
• 1:24:49
  it's there, and you're not
• 1:24:51
  paying extra for the floor mats,
• 1:24:53
  that you're not gonna use.
• 1:24:54
  - Right, and it just gets rolled,
• 1:24:56
  gets rolled into your financing,
• 1:24:57
  so your monthly car payment has got this,
• 1:24:59
  along with whatever other
• 1:25:01
  options you've opted for,
• 1:25:03
  but it gets a lot easier
• 1:25:04
  for some people to digest
• 1:25:05
  when they roll it all
• 1:25:06
  into the car payment.
• 1:25:06
  - Yeah, oh no, and just
• 1:25:07
  the convenience of it,
• 1:25:08
  again, we get back to
• 1:25:09
  paying for the convenience.
• 1:25:10
  Now, I noticed
• 1:25:11
  something here on your site,
• 1:25:12
  I'm specifically
• 1:25:13
  looking at the Gladiator,
• 1:25:14
  since that's what I've got,
• 1:25:16
  I see Thin Skin's Pro
• 1:25:18
  rear door protector,
• 1:25:20
  I don't know that you had
• 1:25:22
  that the last time we talked,
• 1:25:23
  maybe you did, what is
• 1:25:25
  that, what is the protector?
• 1:25:29
  - Well, it's, got one behind me,
• 1:25:33
  hanging on the rack here,
• 1:25:35
  it's in line with,
• 1:25:37
  so basically our core product
• 1:25:39
  is the Armor Light replacement flooring,
• 1:25:41
  and we realized that we
• 1:25:42
  have a lot of visitors
• 1:25:43
  that come to our website,
• 1:25:44
  and there are other
• 1:25:45
  things that are complimentary
• 1:25:46
  to that product that we could offer.
• 1:25:49
  Well, we became aware of
• 1:25:50
  this Thin Skin door cover
• 1:25:52
  of some years ago at SEMA,
• 1:25:54
  we thought that's very much
• 1:25:55
  like what we do with our floor,
• 1:25:57
  it covers and protects your doors,
• 1:25:59
  and if you have a
• 1:26:00
  Rubicon or a nicer trim level
• 1:26:03
  with the leather doors,
• 1:26:05
  and you wanna keep them protected
• 1:26:07
  when you're on the trail,
• 1:26:07
  when your dogs are in the back seat,
• 1:26:09
  when your kids are in the back seat,
• 1:26:11
  these are literally skins
• 1:26:13
  that are molded exactly to
• 1:26:15
  the shape of your rear doors
• 1:26:17
  for JLU, JKU, JT,
• 1:26:19
  and they fit, it's almost a suction fit,
• 1:26:22
  and they just hang
• 1:26:23
  slightly into the glass,
• 1:26:27
  where your windows come up in the back,
• 1:26:30
  and kind of suction fit to the doors,
• 1:26:32
  and whatever you're doing for the day
• 1:26:34
  that's gonna be in a
• 1:26:35
  rugged kind of environment
• 1:26:36
  where there could be
• 1:26:37
  some abuse or scratches.
• 1:26:38
  - A dog will tear the hell out of that
• 1:26:40
  just by putting their feet up there,
• 1:26:42
  and especially if you crack the window,
• 1:26:45
  they're gonna be up there
• 1:26:45
  every two and a half seconds
• 1:26:47
  smelling something.
• 1:26:49
  - You sound like a guy that's got a dog,
• 1:26:52
  I've got a golden retriever,
• 1:26:53
  and that's exactly what happens,
• 1:26:55
  we've got not only do we have hair,
• 1:26:56
  which by the way is
• 1:26:57
  another huge selling feature
• 1:26:59
  for our product,
• 1:27:00
  people hate trying to get
• 1:27:01
  dog hair out of the carpet.
• 1:27:03
  - Well you don't, you never do.
• 1:27:05
  - You don't, you don't, you don't.
• 1:27:08
  So that, we weren't really thinking
• 1:27:10
  of doing the rear wheel
• 1:27:11
  houses in the Wranglers,
• 1:27:14
  or in the TJ's or the LJ's
• 1:27:15
  or any of those vehicles,
• 1:27:16
  but we had so many dog lovers
• 1:27:19
  who take their pets
• 1:27:20
  with them on the trail
• 1:27:21
  that have said, can you
• 1:27:23
  just get rid of all carpet?
• 1:27:25
  So because of those customers,
• 1:27:27
  we now offer the wheel
• 1:27:28
  houses across all of our products.
• 1:27:30
  So when you get a full vehicle kit,
• 1:27:32
  it's not just all the horizontal surface,
• 1:27:34
  but it's also seat backs,
• 1:27:36
  it's the wheelhouse covers in the rear,
• 1:27:38
  because those are the areas too
• 1:27:39
  that just collect all that dog hair,
• 1:27:41
  and dust, and rainwater.
• 1:27:43
  And so now you have,
• 1:27:45
  you can literally remove all
• 1:27:46
  the carpet from your vehicle
• 1:27:47
  and replace it with this material.
• 1:27:49
  What I do is I take the leaf blower
• 1:27:50
  after my dog's been in
• 1:27:51
  the Jeep for a while,
• 1:27:52
  and I will open the doors
• 1:27:54
  and blow through one end
• 1:27:55
  and let it all blow out the other end.
• 1:27:58
  So convenience, convenience, convenience.
• 1:28:00
  - And you have that good look,
• 1:28:02
  all the look of the flooring,
• 1:28:04
  and the sides and all that stuff match.
• 1:28:07
  And if you've gone to
• 1:28:08
  Moab, you know about the dusts.
• 1:28:11
  So think of that.
• 1:28:13
  I just got back from EJS, it was a blast,
• 1:28:15
  but I got dust from last year too.
• 1:28:17
  So the reason why I
• 1:28:18
  asked you about the doors,
• 1:28:19
  something struck me,
• 1:28:21
  are you familiar with,
• 1:28:22
  I asked you about the, not door poncho,
• 1:28:27
  the poncho covering, the dash poncho,
• 1:28:31
  which is kind of along the same lines
• 1:28:32
  where you're
• 1:28:33
  protecting from your electronics
• 1:28:35
  from the weather.
• 1:28:36
  You guys are protecting the carpet
• 1:28:38
  and the flooring from the
• 1:28:39
  weather and other things.
• 1:28:41
  And that kind of goes together.
• 1:28:42
  Well, I thought of a third one
• 1:28:44
  just while I was
• 1:28:45
  looking at this door thing.
• 1:28:46
  Are you familiar with Greg Henderson,
• 1:28:47
  unofficial use only?
• 1:28:50
  - Okay.
• 1:28:52
  - Yeah.
• 1:28:53
  - So this isn't an
• 1:28:54
  advertisement for Greg,
• 1:28:55
  but you know about the
• 1:28:57
  door pocket sags, right?
• 1:28:59
  Where that netting sags?
• 1:29:01
  - Yes.
• 1:29:01
  - So Greg, during official use only,
• 1:29:04
  is coming out with door
• 1:29:05
  pockets and they're plastic,
• 1:29:08
  and they're gonna have,
• 1:29:09
  he's licensed with Jeep.
• 1:29:11
  It's actually gonna have the
• 1:29:12
  same pattern that Jeep uses.
• 1:29:15
  They're just coming out.
• 1:29:16
  And this is, I'm just telling you about this,
• 1:29:18
  because you guys
• 1:29:20
  might want to contact Greg
• 1:29:21
  because now you could
• 1:29:22
  actually sell the door pockets
• 1:29:24
  for those doors as well.
• 1:29:25
  But anyway, that's up to you.
• 1:29:27
  But I'm really happy
• 1:29:28
  because I'm gonna be getting a set
• 1:29:29
  for the gladiator and I
• 1:29:30
  don't want saggy stuff.
• 1:29:32
  You know, as you get
• 1:29:32
  older, you don't like sags.
• 1:29:34
  You take it as a personal offense.
• 1:29:36
  (both laughing)
• 1:29:38
  - Very good flight.
• 1:29:41
  I'm with you there too.
• 1:29:41
  - But check that out.
• 1:29:42
  And listeners, check that out too.
• 1:29:44
  Greg's a good friend of the show
• 1:29:45
  and I'm really looking forward
• 1:29:47
  to getting those door pockets out.
• 1:29:47
  - Yeah.
• 1:29:48
  - From unofficial use only.
• 1:29:49
  Now, the other thing, this
• 1:29:50
  is neither here nor there.
• 1:29:52
  It's not important, but I
• 1:29:54
  think it's really a cool idea.
• 1:29:56
  You guys have drain plugs
• 1:29:58
  and you can buy alternate
• 1:30:00
  drain plugs in different colors.
• 1:30:02
  And if you don't know
• 1:30:03
  what I'm talking about,
• 1:30:03
  the drain plugs are in the, like the mats
• 1:30:06
  or in here in the,
• 1:30:07
  their armor light stuff.
• 1:30:09
  And they have multiple colors.
• 1:30:10
  So you can actually accent your interior
• 1:30:13
  like some people do with
• 1:30:15
  their hinges and things.
• 1:30:16
  So if you're watching this on YouTube,
• 1:30:19
  Dave is showing us
• 1:30:20
  purple, green and black.
• 1:30:23
  And I think you got red as, yeah.
• 1:30:25
  And I think you got red as well.
• 1:30:27
  - We've got red, red and blue and pink
• 1:30:30
  and all the colors of the rainbow.
• 1:30:32
  Orange is popular.
• 1:30:33
  Our best sellers are red, blue, orange.
• 1:30:36
  And then the black is
• 1:30:37
  usually the most popular.
• 1:30:38
  And that's what comes
• 1:30:39
  standard with your order.
• 1:30:41
  A lot of people, we have people,
• 1:30:44
  we have customers that
• 1:30:45
  change their drain plugs.
• 1:30:46
  - To fit their mood.
• 1:30:47
  - Kind of like with the season.
• 1:30:49
  With their mood, with the season.
• 1:30:50
  - There's nothing wrong with that.
• 1:30:52
  There's nothing wrong
• 1:30:52
  with that, but it's funny.
• 1:30:54
  (laughing)
• 1:30:55
  - Yeah.
• 1:30:56
  It's, and they're not
• 1:30:57
  that hard to pull in and out.
• 1:30:59
  They snap into the sheet metal.
• 1:31:00
  So they go through our floor and snap in
• 1:31:02
  and hold into the sheet metal.
• 1:31:04
  The biggest, probably the biggest issue
• 1:31:07
  that we have with customers in terms
• 1:31:09
  is getting them to push hard enough
• 1:31:10
  so that they hear that
• 1:31:11
  pop into the sheet metal.
• 1:31:13
  But yes, a lot of our
• 1:31:15
  customers will pull out the black ones,
• 1:31:17
  put in a different color, depending on
• 1:31:18
  what the occasion is.
• 1:31:20
  Breast Cancer Awareness Month.
• 1:31:22
  We have a lot of customers
• 1:31:23
  that run with the pink plugs.
• 1:31:24
  And then when that's
• 1:31:25
  over, they put back in
• 1:31:26
  whatever their favorite accent color is.
• 1:31:28
  - Well, there's some people that outfit their Jeep
• 1:31:29
  for breast cancer awareness.
• 1:31:30
  And it's always the wrap or the colors
• 1:31:33
  that they have on the outside.
• 1:31:34
  And this gives you the
• 1:31:35
  opportunity to match that
• 1:31:37
  at least somewhat on the inside.
• 1:31:39
  So it's cool.
• 1:31:39
  I mean, that's what Jeeps
• 1:31:41
  are all about is customization.
• 1:31:42
  And this is just another aspect
• 1:31:45
  of making that Jeep more your Jeep.
• 1:31:49
  - Exactly.
• 1:31:50
  - So I did want to mention
• 1:31:52
  you guys have the flooring,
• 1:31:55
  the floor mats, not
• 1:31:56
  floor mats, I'm sorry.
• 1:31:58
  The carpet replacement
• 1:32:00
  for the TJ, the JK, the JKU,
• 1:32:06
  so two door or four door, the JLUs.
• 1:32:11
  Oh, and I think maybe
• 1:32:12
  there is a little difference
• 1:32:14
  between the JLU and the four by E.
• 1:32:18
  Yeah, so you make sure that you guys know
• 1:32:21
  that if you've got a four by E,
• 1:32:22
  then you can get it for your four by E.
• 1:32:25
  Of course, we mentioned
• 1:32:26
  the JT and the JL also too.
• 1:32:30
  And I'm just going to mention this
• 1:32:31
  because I'm feeling nice.
• 1:32:33
  You guys have them for
• 1:32:34
  the Bronco, the Ford Bronco,
• 1:32:36
  the proper Bronco, not the Bronco Sport,
• 1:32:38
  which isn't really a Bronco.
• 1:32:40
  - Correct, and I wasn't
• 1:32:42
  sure we were allowed to mention
• 1:32:43
  the B word when talking to
• 1:32:45
  you, but yeah, it's in fact,
• 1:32:46
  we're in the middle of launching the
• 1:32:48
  Bronco floor right now.
• 1:32:51
  And it's exciting
• 1:32:53
  because there aren't as many
• 1:32:58
  true wheelers out
• 1:32:59
  there yet in that market.
• 1:33:01
  I think you've got some old schoolers
• 1:33:03
  that are really embracing the new Bronco.
• 1:33:05
  And again, to your point, not the Sport,
• 1:33:07
  but the real Bronco.
• 1:33:08
  But they've done a good job at Ford
• 1:33:11
  of building that vehicle for the trail.
• 1:33:14
  It is, the following is growing.
• 1:33:16
  And for almost all of us
• 1:33:18
  out here in the aftermarket,
• 1:33:19
  I think it's a real opportunity
• 1:33:21
  to take the lessons we've learned
• 1:33:23
  with the Jeep community for so many years
• 1:33:24
  and apply that to-
• 1:33:26
  - Well, you guys should
• 1:33:26
  make some money, that's fine.
• 1:33:28
  It'll never be as good
• 1:33:29
  as a Jeep, but yeah, sure.
• 1:33:31
  Throw them a bone.
• 1:33:33
  (laughing)
• 1:33:34
  - We'll throw them a bone.
• 1:33:36
  And then we'll start it out on the trail,
• 1:33:37
  which is actually the better vehicle.
• 1:33:39
  But I'll say this, it
• 1:33:41
  wasn't on our priority list,
• 1:33:43
  but someone called our
• 1:33:44
  attention to these Bronco forums
• 1:33:47
  and said, "Hey, they're
• 1:33:47
  calling for your product.
• 1:33:49
  "They're calling for Armor Light.
• 1:33:50
  "You guys should go check that out."
• 1:33:52
  So we started
• 1:33:53
  following and getting involved
• 1:33:54
  in some of these forums.
• 1:33:55
  And sure enough, these are people
• 1:33:56
  that bring in home brand new vehicles.
• 1:33:59
  And the first thing they're saying is,
• 1:34:00
  "I want this carpet out."
• 1:34:01
  Along with other decisions they make
• 1:34:03
  about how they wanna
• 1:34:03
  fit it up for the trail.
• 1:34:05
  I want this carpet out and I want the,
• 1:34:07
  they heard about, because
• 1:34:08
  their buddies have a Jeep
• 1:34:09
  or whatever, I want
• 1:34:10
  this armor light system.
• 1:34:11
  - Or their turncoat bastards,
• 1:34:12
  they got rid of their
• 1:34:13
  Jeep and got a Bronco.
• 1:34:14
  I'm just gonna throw that out there.
• 1:34:16
  That day, and they know
• 1:34:18
  it because they've used it.
• 1:34:19
  And they go, "Damn, I want this.
• 1:34:21
  "I had this on my
• 1:34:21
  Jeep, but it was wonderful.
• 1:34:22
  "I want it for the Bronco."
• 1:34:24
  (laughing)
• 1:34:25
  - There are some
• 1:34:27
  turncoats out there, yes.
• 1:34:30
  (laughing)
• 1:34:30
  - Yeah, well, that's great.
• 1:34:32
  I mean, it's absolutely wonderful.
• 1:34:34
  I've got a good friend.
• 1:34:35
  We actually do a monthly get
• 1:34:37
  together here in Cady, Texas
• 1:34:39
  at Jeep Beats in the old town Cady.
• 1:34:42
  And he does the graphics.
• 1:34:44
  He does graphics wraps and
• 1:34:46
  interior and all kinds of stuff.
• 1:34:47
  So he has a Bronco that he loves.
• 1:34:51
  He loves driving on the highway,
• 1:34:52
  but he has a very well built up Gladiator
• 1:34:55
  that he uses for off road.
• 1:34:57
  And he's doing great business
• 1:34:59
  because Bronco owners
• 1:35:00
  want to have those graphics
• 1:35:01
  on their vehicles
• 1:35:02
  just like Jeep owners do.
• 1:35:03
  So it makes sense that the great products
• 1:35:06
  that have been developed for Jeeps
• 1:35:07
  that like you guys have developed,
• 1:35:09
  the Bronco owners are
• 1:35:10
  gonna want that too.
• 1:35:11
  So yeah, absolutely.
• 1:35:12
  I have no problem with
• 1:35:13
  anybody having a Bronco.
• 1:35:15
  I'm not interested in
• 1:35:16
  them because I like Jeeps.
• 1:35:17
  That's the only thing that I care about.
• 1:35:19
  Also too, my tie rods don't break
• 1:35:21
  whenever I take it off road.
• 1:35:23
  But that's another story.
• 1:35:24
  I always have to throw
• 1:35:25
  that in, a little dig.
• 1:35:28
  (laughing) - That's a little dig.
• 1:35:30
  - All right, so TJs.
• 1:35:31
  Now on the TJs, you can
• 1:35:33
  actually Jeep out a bit.
• 1:35:35
  And you correct me on any of these,
• 1:35:37
  maybe it's on several of the products.
• 1:35:39
  I've only looked at the TJ stuff
• 1:35:41
  because of my wife's Jeep
• 1:35:42
  that I was telling you about earlier.
• 1:35:43
  You can get on the TJ,
• 1:35:45
  you can get the front piece
• 1:35:47
  or the rear piece or the whole thing.
• 1:35:50
  So you could actually,
• 1:35:51
  if you wanted to start
• 1:35:52
  with the front, you could get the front
• 1:35:54
  and then later on as you
• 1:35:55
  collect the aluminum cans
• 1:35:56
  and stuff, save up and
• 1:35:58
  get the back piece too.
• 1:35:59
  Actually it's a three piece, isn't it?
• 1:36:01
  Because you can get the one
• 1:36:02
  for the cargo area as well.
• 1:36:04
  Is that correct?
• 1:36:06
  - Customers who started, and by the way,
• 1:36:09
  it's across all of our products.
• 1:36:11
  You can get just the fronts.
• 1:36:13
  And then a lot of our
• 1:36:14
  customers get just the fronts
• 1:36:15
  and we see them again about a year later,
• 1:36:17
  they get the mid,
• 1:36:17
  which is the backseat area.
• 1:36:19
  And then we see them again a year later
• 1:36:20
  and they get the rest
• 1:36:21
  of the, they finish out
• 1:36:22
  the whole cargo area and
• 1:36:23
  the wheelhouse area and so on.
• 1:36:25
  And we have others that are
• 1:36:26
  happy just to have the fronts
• 1:36:27
  because they have rebuilt or
• 1:36:28
  reconfigured everything past.
• 1:36:30
  - That's a great comment.
• 1:36:31
  - Yeah, I didn't think about that
• 1:36:32
  because a lot of people modify things
• 1:36:34
  and they don't need every piece of it.
• 1:36:38
  - Exactly.
• 1:36:40
  So we tried to, and we,
• 1:36:41
  again, we learned that being out
• 1:36:42
  on the trail that we can't
• 1:36:44
  just have one product fits all.
• 1:36:47
  It had to be, okay, people
• 1:36:48
  use their rigs differently
• 1:36:49
  and they build them differently.
• 1:36:51
  So for those that only need the fronts,
• 1:36:53
  we've got you covered.
• 1:36:54
  You have a bench rear bench
• 1:36:56
  seat that you use periodically,
• 1:36:58
  but not all the time.
• 1:36:59
  Okay, maybe you only
• 1:37:00
  need that midsection,
• 1:37:01
  but nothing in the very
• 1:37:02
  back because a lot of folks put
• 1:37:04
  a lot of different
• 1:37:05
  things in the cargo area
• 1:37:07
  that wouldn't require
• 1:37:08
  any kind of a surface.
• 1:37:09
  And there's certainly no
• 1:37:10
  heat to worry about back there.
• 1:37:12
  Like there would be
• 1:37:13
  coming through the tunnel
• 1:37:14
  and you're exhausted
• 1:37:15
  to them in the front.
• 1:37:16
  So yeah, everyone has different needs.
• 1:37:20
  Some people want the entire vehicle kit.
• 1:37:21
  They don't want any more
• 1:37:23
  carpet in that vehicle.
• 1:37:25
  And others are just happy with the fronts
• 1:37:27
  or some combination of
• 1:37:28
  fronts in the midsection
• 1:37:29
  and they stop there.
• 1:37:31
  And for all of the different models,
• 1:37:32
  we can accommodate those different needs.
• 1:37:34
  - Advantages, you don't
• 1:37:35
  have to worry about water
• 1:37:37
  because the water that gets in there,
• 1:37:39
  the majority of the time
• 1:37:41
  is going to evaporate away.
• 1:37:42
  You don't have to worry about the smell
• 1:37:44
  because of the
• 1:37:44
  material that you guys use.
• 1:37:46
  It does not have any mold or mildew.
• 1:37:48
  So you don't have to
• 1:37:49
  worry about that aspect of it.
• 1:37:51
  It's not, put it in, take it out,
• 1:37:54
  put it in, take it out like you would
• 1:37:55
  have to do with carpet.
• 1:37:57
  And then you install it and
• 1:37:58
  it's meant to stay installed.
• 1:37:59
  You can remove it, of
• 1:38:00
  course, if you have to,
• 1:38:02
  but it's meant to stay installed,
• 1:38:04
  which means a convenience factor.
• 1:38:06
  It looks good.
• 1:38:07
  It looks off-road-ish, which we all like.
• 1:38:10
  I don't care who you are.
• 1:38:11
  You'd like something
• 1:38:12
  looking custom and off-road
• 1:38:14
  and this is going to be different.
• 1:38:16
  So when you're at the
• 1:38:17
  mall and people are looking
• 1:38:18
  at your Jeep and they
• 1:38:19
  look in there and go,
• 1:38:19
  "Ooh, do you take this off-road?"
• 1:38:21
  Because they're going
• 1:38:21
  to look in there and say,
• 1:38:22
  "Oh, look at this."
• 1:38:23
  He even did something interior
• 1:38:24
  or she even did something interior
• 1:38:26
  to help this thing look good.
• 1:38:28
  I really don't see a downside to this,
• 1:38:30
  especially if you
• 1:38:31
  don't have fitted formats
• 1:38:33
  or if you're planning on getting some
• 1:38:36
  and this is going to save you,
• 1:38:37
  I mean, it would have saved me 120 bucks.
• 1:38:40
  So I don't see any downside to this.
• 1:38:43
  Am I missing anything?
• 1:38:44
  Not initially a downside,
• 1:38:45
  but am I missing anything
• 1:38:46
  that's a positive for these?
• 1:38:51
  - Yes, one thing,
• 1:38:54
  and it's probably one of
• 1:38:55
  the better selling features
• 1:38:56
  that we've overlooked completely and
• 1:38:57
  that's cleanability.
• 1:38:59
  It's so much easier to
• 1:39:00
  clean the vehicle out
• 1:39:01
  after the trail.
• 1:39:03
  Or again, like I said,
• 1:39:04
  it might just be the picking up the kids
• 1:39:05
  from soccer or from school
• 1:39:07
  and they've spilled their
• 1:39:08
  ice cream, their drinks,
• 1:39:10
  their whatever all over the place.
• 1:39:11
  You open the drains, you get a hose,
• 1:39:13
  you hose it out the
• 1:39:14
  drain, you close the drain
• 1:39:16
  and it's back to factory clean.
• 1:39:18
  And the worst case we've ever had,
• 1:39:20
  we use a tire brush,
• 1:39:22
  maybe with a little bit of
• 1:39:23
  Dawn dish soap or Adam's cleaner.
• 1:39:25
  There's a spray cleaner called Adam's.
• 1:39:27
  We sell that too,
• 1:39:27
  because it works so well.
• 1:39:28
  It will bring it back to
• 1:39:29
  factory clean every time.
• 1:39:32
  Like I said before, there's
• 1:39:33
  no fading, it doesn't stain.
• 1:39:35
  We haven't found
• 1:39:36
  anything yet that will stain it.
• 1:39:37
  And with there are some stubborn areas
• 1:39:39
  that might be stained
• 1:39:40
  with salt or something,
• 1:39:41
  a little bit of
• 1:39:42
  scrubbing with the tire brush
• 1:39:43
  back to factory clean every time.
• 1:39:45
  So cleanability has
• 1:39:46
  been a very big feature
• 1:39:47
  that a lot of folks seem to be very--
• 1:39:49
  - Yeah, I can see that.
• 1:39:49
  And I'm gonna recommend
• 1:39:50
  that when you're hosing out
• 1:39:52
  the inside of your Jeep,
• 1:39:53
  leave the kids in there,
• 1:39:54
  especially if they've made the mess.
• 1:39:56
  You can clean them off at the same time.
• 1:39:58
  Just take them to the car
• 1:39:58
  wash, you know, and shh.
• 1:40:01
  (laughing)
• 1:40:02
  - That's a very good point.
• 1:40:04
  - I actually, the little
• 1:40:05
  brats will probably love it.
• 1:40:07
  (laughing) Again, again.
• 1:40:08
  - Yeah, that's true, do it more.
• 1:40:11
  - All right, so we haven't mentioned this
• 1:40:13
  and I don't know if
• 1:40:14
  this is across the board,
• 1:40:15
  but I know the standard color is,
• 1:40:18
  I don't wanna call it a black,
• 1:40:19
  maybe that's what you
• 1:40:19
  guys refer to it as,
• 1:40:20
  because it doesn't look
• 1:40:21
  like it's a deep black.
• 1:40:22
  It kind of looks like a, maybe a charcoal
• 1:40:25
  or something that's blackish.
• 1:40:26
  Maybe it's just the
• 1:40:26
  pictures I'm seeing here.
• 1:40:28
  So, but you have the
• 1:40:30
  black or the charcoal,
• 1:40:31
  whatever you wanna call it.
• 1:40:32
  And you have another color.
• 1:40:34
  Is that across the board
• 1:40:36
  or is it just for certain models?
• 1:40:39
  - It's available for any of our products.
• 1:40:42
  That's more of a special order now
• 1:40:43
  because we call it Mesa
• 1:40:45
  Smoke is the black one.
• 1:40:46
  It's a charcoal one
• 1:40:47
  that you just described.
• 1:40:48
  That is by far the most popular.
• 1:40:51
  Especially with TJ, but we have,
• 1:40:53
  every now and then we
• 1:40:54
  have a nice run on the khaki
• 1:40:56
  and it's a desert khaki.
• 1:41:00
  Also in the beach, parts of
• 1:41:03
  the country like Florida again,
• 1:41:06
  beach sand in the khaki,
• 1:41:08
  you can't even see the sand.
• 1:41:09
  It blends in very nicely.
• 1:41:10
  So we do get orders for it,
• 1:41:13
  but not nearly at the same magnitude
• 1:41:15
  as we do the charcoal color.
• 1:41:18
  So we'll make those on special order,
• 1:41:20
  which just means we'll
• 1:41:22
  wait to a certain point.
• 1:41:24
  I think it says on our website,
• 1:41:25
  you could wait up to 90
• 1:41:26
  days when we'll run the khakis,
• 1:41:30
  but we will make them
• 1:41:31
  for any of our vehicles.
• 1:41:32
  - And the thing I'll mention is,
• 1:41:34
  you know, some of the,
• 1:41:35
  especially in the TJ realm,
• 1:41:36
  I don't know about the later wranglers,
• 1:41:38
  but some of the TJs came
• 1:41:40
  with a khaki or tan top.
• 1:41:43
  And I'm thinking that if you have that,
• 1:41:45
  you might want to match
• 1:41:45
  it or somewhat match it
• 1:41:48
  with a flooring.
• 1:41:49
  I get to see that that
• 1:41:50
  would kind of make it pop
• 1:41:51
  when you get in there.
• 1:41:52
  Some people just like that.
• 1:41:53
  It's the same with guns.
• 1:41:54
  Some people like the black guns.
• 1:41:56
  Some people like the
• 1:41:57
  desert motif on there.
• 1:42:00
  I like anything that people can't see
• 1:42:01
  because I want me having
• 1:42:02
  a gun to be a surprise.
• 1:42:07
  (laughing) So, but anyway.
• 1:42:08
  - Yeah, so black and tan is popular too.
• 1:42:11
  Some folks like to mix the tan floor
• 1:42:13
  with the black interior.
• 1:42:15
  And that is a nice look.
• 1:42:16
  - You can piece it
• 1:42:18
  together however you like it.
• 1:42:19
  That's interesting.
• 1:42:21
  - We'll do all khaki floor,
• 1:42:24
  but because their whole interior,
• 1:42:25
  like the IP and the seats
• 1:42:26
  and everything else is black,
• 1:42:28
  they just like to have contrast.
• 1:42:29
  - I was thinking you
• 1:42:29
  could buy some khaki,
• 1:42:30
  some Mesa smoke.
• 1:42:33
  - No, that would mess
• 1:42:34
  up my inventory too much.
• 1:42:35
  - That's really nice.
• 1:42:36
  I think there's like a,
• 1:42:37
  just looking at the TJ,
• 1:42:39
  9806, there is a, I
• 1:42:41
  think a $10 difference.
• 1:42:43
  It's a $10 more for the desert khaki.
• 1:42:46
  So just FYI.
• 1:42:47
  And at least that's what it was
• 1:42:48
  when we recorded this
• 1:42:50
  interview, it could always change.
• 1:42:52
  All right, so the only
• 1:42:53
  thing I can see here,
• 1:42:54
  the only problem I can see
• 1:42:55
  here is you don't do red.
• 1:42:57
  Cause I'm thinking red
• 1:42:58
  flooring would be a big winner.
• 1:43:03
  The two people.
• 1:43:05
  - What was the idea of custom colors?
• 1:43:07
  - The two people that would order it.
• 1:43:09
  (laughing) But I'll tell you what, red drain plugs
• 1:43:13
  and the black floor look really nice.
• 1:43:14
  - It's nice too, cause if
• 1:43:15
  you have a red Jeep like I do,
• 1:43:18
  it helps accent the flooring
• 1:43:21
  to match the color
• 1:43:22
  combination on the Jeep.
• 1:43:24
  So yeah, it's really cool.
• 1:43:25
  And it's all about
• 1:43:26
  modifications, I think.
• 1:43:28
  I mean, if you're, even if
• 1:43:29
  you're not an off-roader,
• 1:43:31
  you can easily get
• 1:43:32
  into the modifications.
• 1:43:33
  It's just so much fun
• 1:43:34
  buying all this stuff,
• 1:43:36
  the multi-billion dollar
• 1:43:37
  aftermarket that's available.
• 1:43:39
  And that includes you guys.
• 1:43:41
  And I'll just say, I really
• 1:43:42
  appreciate you guys doing this
• 1:43:43
  because if you guys weren't doing it,
• 1:43:45
  somebody else might do it,
• 1:43:47
  but they may not do it as well as what
• 1:43:48
  you guys are doing it.
• 1:43:49
  And love your product.
• 1:43:51
  And I have seen it in Bill's Jeep.
• 1:43:53
  And yeah, I'm definitely
• 1:43:56
  interested in getting this
• 1:43:58
  in the future for my wife's TJ.
• 1:44:00
  Cause it just, little details like this
• 1:44:02
  just make your Jeep, make you
• 1:44:04
  feel better about your Jeep.
• 1:44:05
  And it shows it to people.
• 1:44:07
  It's something to be proud
• 1:44:08
  of when you make modifications
• 1:44:09
  to your Jeep with quality products.
• 1:44:12
  - Our best seller is word of mouth
• 1:44:16
  from one Jeep owner to the next
• 1:44:18
  because they all like to
• 1:44:19
  keep track of what the other
• 1:44:20
  is putting into their Jeep and how
• 1:44:21
  they're upfitting them.
• 1:44:22
  So that, you know that, right?
• 1:44:24
  Your Jeep and buddies are
• 1:44:25
  looking at what you've done.
• 1:44:26
  - Where'd you get that?
• 1:44:27
  What the hell is that?
• 1:44:28
  Why does that look all British?
• 1:44:30
  Oh, do you know about this?
• 1:44:31
  My God, it's been around forever.
• 1:44:33
  And then you don't have to
• 1:44:34
  tell them it's about 2020.
• 1:44:36
  (laughing) - Really, really cool.
• 1:44:40
  Dave, this is a lot of fun.
• 1:44:41
  I think I mentioned to
• 1:44:43
  everybody listening here
• 1:44:44
  that the last interview
• 1:44:46
  we did was episode 7.25
• 1:44:48
  back in December of 2022.
• 1:44:50
  Go back and listen to that.
• 1:44:51
  I'm sure there's some
• 1:44:52
  things we covered there
• 1:44:53
  that we didn't cover here.
• 1:44:55
  But I personally think
• 1:44:57
  this is a great product.
• 1:44:58
  I am personally gonna
• 1:44:59
  get some in the future
• 1:45:00
  for at least my wife's TJ.
• 1:45:04
  And I think that you all
• 1:45:05
  to have a really hard look
• 1:45:07
  at this stuff because
• 1:45:07
  if for no other reason,
• 1:45:10
  it allows you to the
• 1:45:11
  convenience and not have to clean
• 1:45:14
  and worry about the water
• 1:45:15
  that you get in your Jeep,
• 1:45:16
  that smell.
• 1:45:17
  And if you haven't lived
• 1:45:19
  through that smell yet,
• 1:45:20
  it's not like a dead body or anything.
• 1:45:22
  You don't have to put
• 1:45:23
  anything up your nose
• 1:45:24
  like a crime scene
• 1:45:26
  investigator, but it's not pleasant.
• 1:45:28
  So this looks good.
• 1:45:30
  It's fitted.
• 1:45:31
  It's not gonna slide
• 1:45:32
  around like you mentioned
• 1:45:33
  about getting it out of
• 1:45:33
  the Jeep on off camber
• 1:45:35
  or any situation.
• 1:45:37
  Oh, so we've got a
• 1:45:39
  Jeep Talk Show team member
• 1:45:41
  that other team members bitch about
• 1:45:43
  because he will armor all his floor mats.
• 1:45:47
  This stuff looks nice and
• 1:45:49
  shiny without the armor all,
• 1:45:50
  which is really just a way
• 1:45:52
  to slip and slide in your Jeep
• 1:45:53
  when you're getting in it.
• 1:45:56
  (laughs)
• 1:45:56
  - It's the last thing.
• 1:45:59
  The last thing you put on
• 1:46:01
  any kind of a vinyl surface
• 1:46:02
  is armor all.
• 1:46:03
  - Unless you want to go ice skating.
• 1:46:05
  - So you don't have to clean it.
• 1:46:07
  You can just air
• 1:46:09
  blow, take an air blower.
• 1:46:11
  Oh, that's kind of the
• 1:46:12
  caddy shack cleaning, isn't it?
• 1:46:13
  That's what Bill Murray
• 1:46:14
  cleaned out his little room,
• 1:46:16
  wasn't it, with a leaf blower.
• 1:46:18
  So, and easy to clean.
• 1:46:22
  It's just convenient.
• 1:46:23
  It's a nice product.
• 1:46:24
  Check it out.
• 1:46:25
  Go ArmorLight.com.
• 1:46:27
  Dave, where can the kids
• 1:46:28
  find you guys on social media?
• 1:46:30
  You know how the kids love
• 1:46:31
  the social media these days.
• 1:46:33
  - Yeah, well, it's at Go ArmorLight
• 1:46:36
  and we're in Facebook,
• 1:46:38
  we're in Twitter and Instagram,
• 1:46:40
  and we also have a YouTube channel.
• 1:46:42
  - Very, very cool.
• 1:46:42
  Thank you so much for being here.
• 1:46:44
  We'll have to get you back in the future
• 1:46:45
  just so we can make
• 1:46:46
  sure people know about this
• 1:46:48
  really, really nice product.
• 1:46:50
  I mean, if America's most
• 1:46:51
  wanted four by four uses,
• 1:46:53
  it's gotta be good.
• 1:46:56
  (laughs) - Yeah, enough said.
• 1:46:58
  Thank you, Tony.
• 1:46:59
  - Hey, thanks again to
• 1:47:00
  David Ladd of ArmorLight.
• 1:47:02
  Visit the website right
• 1:47:03
  now, Go ArmorLight.com,
• 1:47:06
  and you know the Jeep Talk Show
• 1:47:07
  officially loves ArmorLight.
• 1:47:10
  I think you will too.
• 1:47:13
  Hey, coming up next week,
• 1:47:14
  Josh Davis with Pocket Change LJ,
• 1:47:17
  and I say with, that's who he is.
• 1:47:19
  So this isn't a company.
• 1:47:21
  This is a jeeper with a story.
• 1:47:23
  Think you're gonna enjoy it.
• 1:47:25
  He is doing great things with his LJ.
• 1:47:31
  And that's wrapped today for this episode
• 1:47:33
  of the Jeep Talk Show.
• 1:47:34
  I wanna give a big thank
• 1:47:35
  you to our special guest
• 1:47:35
  for joining us today and
• 1:47:37
  sharing their knowledge
• 1:47:38
  and experience with the Jeep community.
• 1:47:40
  Remember, we have four episodes a week,
• 1:47:43
  and well, you know, Chick Chat looks like
• 1:47:45
  it's gonna be every Monday,
• 1:47:47
  so I'll be announcing soon,
• 1:47:49
  I believe, that we are
• 1:47:51
  doing five episodes a week.
• 1:47:54
  Anyway, with four episodes a week,
• 1:47:56
  it's understandable if
• 1:47:57
  you've missed past episodes.
• 1:47:59
  You can always find us on
• 1:48:00
  your favorite podcast platform
• 1:48:02
  or on our website with over 1,000,
• 1:48:06
  with over 1,020, with over,
• 1:48:09
  what the hell episode are we on?
• 1:48:11
  With over 1,030 episodes,
• 1:48:15
  there is plenty of Jeep Talk
• 1:48:17
  Show to keep you entertained,
• 1:48:18
  keep you motivated, whether
• 1:48:21
  you're out mowing the grass,
• 1:48:23
  working out in the gym,
• 1:48:24
  maybe driving to an
• 1:48:25
  off-roading destination.
• 1:48:26
  So yeah, check out
• 1:48:28
  all of our back catalog,
• 1:48:29
  there's a lot to listen to.
• 1:48:31
  Oh, and you know, we love
• 1:48:32
  hearing from you, our lister.
• 1:48:33
  Reach out to us via
• 1:48:35
  email, phone, and social media.
• 1:48:36
  We use your voicemails on the show.
• 1:48:39
  So until next time, keep on jeeping
• 1:48:41
  and we'll see you on the trails.
• 1:48:43
  Oh, and really quickly,
• 1:48:45
  don't forget about the Jeep Talk Show
• 1:48:47
  off-road event Texas,
• 1:48:49
  coming up on June 7th and 8th.
• 1:48:53
  Just head over to our Discord server
• 1:48:55
  or jeeptalkshow.com to
• 1:48:57
  find out more information.
• 1:48:59
  Hey, Fridays are red.
• 1:49:00
  Remember, everyone deployed.
• 1:49:07
  - Broadcasting since 2010.
• 1:49:10
  - Not Ferris Bueller, what is that?
• 1:49:13
  The, not Bubba Gump.
• 1:49:15
  Oh my God, the Forrest Gump wave.
• 1:49:19
  (laughs)
• 1:49:19
  - You're my friend, you're my new friend.