The power of finding the right conversation with Donetta Allen
Technology has transformed how we connect but it has not replaced the power of finding the right connection.
In this episode of Minutes With Mike, Donetta Allen, President at Bobbie, reflected on how much the PR and influencer landscape has evolved. From flipping through magazine credits to identify journalists to now leveraging advanced digital tools, the process has become faster—but not simpler.
As Donetta shared, the real magic still lies in finding the storyteller who truly understands the brand’s essence. Whether through traditional media or influencer partnerships, that authentic…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.