Google Just Changed The Rules! With guest Travis Cole from Rotate Digital
Google just changed the rules — and moving companies need to pay attention.
On this Movified Mondays, Mark Hirschi sits down with Travis Cole, COO of Rotate Digital, to break down the latest changes affecting Local Services Ads, Google Ads, search visibility, and the way movers should think about marketing heading into 2027.
One of the biggest changes: unanswered LSA calls that stay connected beyond the new threshold can now eat into your ad budget.
That means missed calls, slow response times, weak phone coverage, and poor sales processes are no longer just lost opportunities — they can…
The skinny
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