284. Why We Spent 100k on the Small Business Shopping Directory and Shop 1 in 5 Pledge

The Product Boss with Jacqueline Snyder · Aug 12, 2021 · 44m

Last year, consumers’ values and shopping habits transformed drastically. As brick-and-mortar establishments were put on pause and the world went online, we reached out to our community, evaluating their needs during these unprecedented times. Our mission was to find a solution that made a real difference to small businesses.

The seed for the Small Business Shopping Directory and Shop 1 in 5 Pledge was born – and it took shape fast! Within 48 hours, we had 600 subscribers and excellent press coverage, which gave us the confidence (and the rankings) to invest $100,000, elevating the Small…