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Airstream CMO Mollie Hansen and Nomadics' Chris Pendl on Camp Airstream as a product, not a campaign
Airstream CMO Mollie Hansen and Nomadics founder Chris Pendl built Camp Airstream as a product owners pay to attend, not a campaign — then had to prove to the business what that community is actually worth.
An experience becomes a product when people come back to it. Camp Airstream runs as an ongoing program rather than a campaign moment, which changes who owns it, how it's staffed, and what "finished" means.
The hard part is internal. Hansen and Pendl on the people, processes, and technology behind a consistent experience, and on making the investment case when the return doesn't land on a…
The skinny
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