Latest / RedTech daily podcast - Powered by AI / Comrex Trade-In, NewsCloud Launch, and CRA on Digital Audio Growth
Transcript
- 0:00Welcome to the RedTech Daily Podcast, powered by artificial intelligence.
- 0:04I'm Marguerite Clark, bringing you the latest news from the global radio broadcast and
- 0:08digital audio industries.
- 0:10Today, we'll cover Comrex's Access codec trade-in offer, RNN's launch of its U.S.
- 0:15service with the NewsCloud platform, and CRA's report on digital audio growth despite a softer
- 0:20first quarter radio market.
- 0:25Comrex has launched a limited-time trade-in program for its Access codecs.
- 0:30If you purchase an Access NX-Rack or Access Multirack codec, Comrex will take your original
- 0:36Access Rackmount codec and offer you a rebate.
- 0:40The NX-Rack gets you five hundred dollars back, while the Multirack offers seven hundred
- 0:46dollars.
- 0:47The original Access Rackmount debuted in 2005, and Comrex plans to recycle the returned units.
- 0:55Radio Network News has launched its United States service using the NewsCloud platform
- 0:59from Radio.Cloud.
- 1:02NewsCloud is a cloud-based newsroom platform that enhances productivity and supports the
- 1:07creation and distribution of localized audio news.
- 1:10This move aligns with RNN's goal to deliver a modern, authoritative news podcast aesthetic,
- 1:17distinct from traditional radio network services.
- 1:21The platform enables anchors to produce multiple localized newscasts each hour,
- 1:25offering updated and locally relevant news content more frequently.
- 1:31Commercial Radio and Audio, representing Australia's commercial radio broadcasters,
- 1:35reported a first-quarter radio revenue of two hundred fifty-seven million Australian dollars,
- 1:40a one point nine percent decrease year over year.
- 1:44Despite this, digital audio revenue grew by nine point nine percent to twenty-five point
- 1:49two million Australian dollars, outpacing the wider market's eight point three percent
- 1:54growth.
- 1:55CEO Lizzie Young emphasized audio's reliability for advertisers, noting its strong returns and
- 2:01effectiveness, especially in uncertain times.
- 2:04That's it for today's episode of the RedTech Daily Podcast.
- 2:09Thank you for joining me, Marguerite Clark, as we explored the latest developments in the
- 2:13radio broadcast and digital audio industries.
- 2:17For more in-depth coverage on these stories, be sure to visit our website at redtech.pro.
- 2:22Until next time, stay informed and inspired.