The ‘fridge cigarette’ rivalry
Today, we’re talking about a conversation that plays out with work friends at 3pm, or while ordering a seedy Uber Eats meal on Sunday: are you a Diet Coke or a Coke Zero person? Coke has been at the centre of culture for a long, long time, thanks to the Pepsi x Coke rivalry and huge celeb endorsements, but a new competition has been taking place in the last few years: Coke Zero vs Diet Coke. So, how exactly did Coke Zero dethrone Diet Coke?
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The skinny
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