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178 Andrew Sykes - Selling with Heart: Authentic Sales Powered by the Trust Equation
Welcome to SaaS Fuel, where we dive into the world of SaaS and sales with industry experts and thought leaders. In today's episode, Jeff sits down with Andrew Sykes, CEO of Habit at Work, to explore the critical role of trust and authenticity in sales.
Join us as we delve into the discussion on understanding the customer's perspective, the power of storytelling and empathic listening, and the 11th Habit for sustaining high performance in sales.
We also celebrate the upcoming Mother's Day by drawing leadership lessons from moms and exploring the impact of sales teams on customer experience…
The skinny
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