Keith Brown, VPHR, Total Rewards at Tractor Supply Company
Summary
How do you move employees from “using benefits” to feeling true ownership in the business? Keith Brown, Vice President of Total Rewards at Tractor Supply Company and a military veteran, shares practical ways to turn rewards into engagement, financial wellness, and better customer outcomes.
Keith explains why transparency and empathy start with his own money story, then gets specific on how TSC boosts awareness—by communicating to families, building year-round education moments, and partnering with vendors for onsite and 1:1 support. He details a five-for-one stock split designed to…
The skinny
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