Latest / How Canadian Markets Work / Episode 77: Value Ratios (The Cyclical Trap)
Transcript
- 0:00If you walk into a store and you see a brand
- 0:03new high -end television on sale for like an
- 0:0780 % discount, you don't call it a trap. No,
- 0:09you call it a bargain. Right. You call it a bargain.
- 0:12But if you look at your portfolio and see a stock
- 0:15trading at an 80 % discount to what it used to
- 0:17be, well, you might be walking into one of the
- 0:19most dangerous, wealth -destroying traps in the
- 0:21entire financial market. Oh, absolutely. So welcome
- 0:24to this custom -tailored deep dive. Today, we're
- 0:28taking the corporate performance ratios we discussed
- 0:31last time. Right, the DuPont decomposition stuff.
- 0:34Exactly. Remember when we tore apart the DuPont
- 0:37decomposition to see how a business actually
- 0:39runs? Well, today we are taking those exact same
- 0:42operations and finding out how the stock market
- 0:45actually values them. Which is really the logical
- 0:48next step, I mean, if you think about it. We
- 0:50figured out how to tell if a company is generating
- 0:52cash or, you know, maintaining healthy margins.
- 0:55But knowing a company is good at making money
- 0:57is only half the battle. You have to know if
- 1:00the price the market is asking you to pay for
- 1:01those margins is actually a fair deal. because
- 1:04a low price in the stock market is, it's rarely
- 1:08a gift to the retail investor, right? Yeah, it's
- 1:10usually a warning message. So our mission today
- 1:13is to decode what financial professionals call
- 1:16value ratios. I mean, if you watch financial
- 1:19television or read investing blogs, you hear
- 1:21terms like cheap and expensive thrown around
- 1:24constantly. Constantly. Everyone's got an opinion.
- 1:27Right. And analysts point to a handful of famous
- 1:29metrics to justify those labels. So our goal
- 1:33is to break down what those numbers are actually
- 1:35telling you, why they can be... frankly incredibly
- 1:39deceptive, and how to protect yourself from some
- 1:42very clever valuation traps. Especially if you're
- 1:44navigating the Canadian market, the structure
- 1:47of the economy up there creates some very unique
- 1:50pitfalls. Yeah, exactly. So if you've ever looked
- 1:52at a stock and thought, wow, this looks like
- 1:54a bargain, we need to give you the tools to figure
- 1:57out what terrible future event the broader market
- 1:59is secretly anticipating that, well, maybe you
- 2:02aren't seeing yet. It's all about what the market
- 2:04expects versus what you see. Right, so let's
- 2:06start with the undisputed heavyweight champion
- 2:08of valuation metrics, the P -E ratio, or price
- 2:12to earnings. I mean, it's the single most quoted
- 2:15ratio in investing. Oh, by far. Functionally,
- 2:18it's just measuring how many dollars you have
- 2:20to pay out of your pocket today to buy one single
- 2:22dollar of that company's annual earnings. Yeah,
- 2:25the math is very straightforward. If a company
- 2:28has a P .E. of 15, you are handing over $15 for
- 2:32every dollar the company earns in profit. OK.
- 2:35You're essentially asking the market, hey, how
- 2:37many years of current earnings would it take
- 2:39to pay me back my initial investment? But I want
- 2:42to push back on the inherent danger of this,
- 2:45going back to my television analogy. OK, let's
- 2:46hear it. If I buy that TV at an 80 % discount,
- 2:50I get to take it home, plug it in, and watch
- 2:52movies. Like the fundamental utility of the television
- 2:55doesn't change just because I paid less for it.
- 2:57So if I find a stock trading at a remarkably
- 3:00low PE, let's say a PE of four, meaning I only
- 3:04pay $4 for a dollar of earnings, why am I being
- 3:07warned away from a discount? Isn't a dollar of
- 3:09earnings still just a dollar of earnings? That
- 3:11is a great question. And that television analogy
- 3:13highlights the exact friction point between,
- 3:16well, consumer logic and market logic. OK, how
- 3:19so? When you buy a physical product on sale,
- 3:22the product is a finished good, right? Its value
- 3:25is locked in. Yeah, it's a TV. It's not going
- 3:27to change into a toaster. Exactly. But in the
- 3:30stock market, the P -E ratio combines a future
- 3:33expectation with a historical fact. The price
- 3:37you pay today contains all the millions of participants
- 3:40in the market guessing about what will happen
- 3:42tomorrow. Right. The forward -looking part. But
- 3:44the earnings figure, you're looking at the denominator
- 3:47in that equation. Well, that is anchored in the
- 3:50past. It already happened. So the ratio is inherently
- 3:52conflicted. It's kind of mashing together what
- 3:54people think will happen with what already did
- 3:57happen. Which means we have to clearly distinguish
- 3:59between the two types of P -E ratios you see
- 4:01on your screening tools. OK. There is the trailing
- 4:04P -E. That uses the earnings from the last 12
- 4:07months. It's an audited documented fact, right?
- 4:11Then there is the forward PE which uses analyst
- 4:14estimates for the next 12 months and that's a
- 4:16forecast It's a forecast and we all know how
- 4:18reliable economic forecasts tend to be. I mean
- 4:21they are frequently sometimes spectacularly wrong
- 4:25Yeah, I've seen that first hand and this friction
- 4:28between looking backward at facts and looking
- 4:30forward at forecasts It creates what might be
- 4:35the single most dangerous trap for anyone listening
- 4:37who trades Canadian stocks. Oh, the cyclical
- 4:40value trap. Yes. Yeah. Canada's market is heavily
- 4:44weighted toward resource sectors. You know, oil,
- 4:46gas, mining, timber. Right. These are massively
- 4:49cyclical industries. Their fortunes don't grow
- 4:52in a straight, predictable line like, say, a
- 4:55software subscription business. No, they bounce
- 4:57around. Exactly. They rise and fall wildly depending
- 5:00on global commodity prices, and those prices
- 5:03are entirely outside the company's control. So
- 5:05let's walk through the mechanics of how this
- 5:07trap actually springs on an unsuspecting investor.
- 5:11Imagine a Canadian oil producer. We are at the
- 5:13absolute peak of a global commodity boom. Oil
- 5:16is trading at, I don't know, $120 a barrel. Well,
- 5:20at that price, the oil producer is making money
- 5:22hand over fist. I mean, their profit margins
- 5:25are gargantuan. Right. So when they report their
- 5:28trailing 12 -month earnings, that number is record
- 5:31shattering. Now, think about the math of the
- 5:34P -E ratio, price divided by earnings. The earnings,
- 5:38the denominator has swelled to a massive size.
- 5:41So mathematically, that drives the overall ratio
- 5:44down. Exactly. So the stock might be trading
- 5:46at a P -E of just like 4x. No. And to the untrained
- 5:50eye scrolling through a stock screener, this
- 5:53looks like the ultimate bargain. It looks like
- 5:56the television on an 80 % discount. But the institutional
- 5:59market, however, is looking forward. Right. Large
- 6:01institutional investors know that $120 oil inevitably
- 6:04leads to overproduction, which, you know, eventually
- 6:07crashes the price. They are already pricing in
- 6:08the crash. Wow. OK. Yeah. So because they refuse
- 6:11to bid the stock price up any higher, the share
- 6:13price stays relatively flat while those trailing
- 6:16earnings look massive. That artificial combination
- 6:19creates that microscopic 4XPE. Then the cycle
- 6:22turns. The inevitable happens. Global oil prices
- 6:25correct back down to let's say $60 a barrel.
- 6:30And the producer's earnings plummet by 75%. So
- 6:33let's run that new reality through the math.
- 6:35If the earnings drop by 75 % and the share price
- 6:38hasn't even moved yet, your denominator just
- 6:40shrank drastically. Right. So that exact same
- 6:43share price suddenly represents a P .E. of 16x.
- 6:47Wait, really? It went from looking like the cheapest
- 6:49stock on the market to an expensive one overnight
- 6:51and the stock price didn't even go up. It didn't
- 6:53move an inch. Then the final shoe drops. Because
- 6:56the P .E. is now 16x on a struggling oil company,
- 7:00investors dump the stock to bring the valuation
- 7:02back in line with historical norms. Ah, so you
- 7:05lose a massive chunk of your capital on a stock
- 7:07that supposedly looked like a deep value bargain.
- 7:10Exactly. The critical mechanism to understand
- 7:13here is that the absolute lowest P .E. for a
- 7:15cyclical company almost always occurs at the
- 7:18exact top of their business cycle. It's the moment
- 7:20of maximum danger. So buying cheap cyclicals?
- 7:23based on a trailing PE is walking into a trap.
- 7:27The lowest multiple arrives right before the
- 7:29crash because the market is screaming, hey, we
- 7:32do not believe these earnings are sustainable.
- 7:34A low multiple is a starting question. It is
- 7:37never an ending conclusion. That's a great way
- 7:39to put it. So we've established that trailing
- 7:41earnings can trick us because of business cycles.
- 7:46But earnings can also be manipulated just by
- 7:48how a company counts its own shares, right? Oh,
- 7:51absolutely. So let's bring back our running example
- 7:54from the previous deep dive. Meridian Toolworks,
- 7:57our fictional Canadian manufacturer. Okay, let's
- 7:59look at Meridian. Let's do some back of the napkin
- 8:01math and see how easily this value ratio shifts,
- 8:04depending on which footnotes you read. All right,
- 8:06let's say Meridian shares are currently trading
- 8:08at $22 a piece. And looking at their most recent
- 8:11filings, they have 10 million shares outstanding.
- 8:15OK, so $22 times 10 million shares gives us a
- 8:18market capitalization of $220 million. That's
- 8:21the price tag the market has placed on the equity
- 8:23of the entire company. Right, now we need their
- 8:25earnings to calculate our multiple. So looking
- 8:28at their income statement, Meridian reported
- 8:30a basic earnings per share, or basic EPS, of
- 8:33$1 .80. So, roughly speaking, if I take the $22
- 8:38share price and divide it by the $1 .80 EPS,
- 8:41I get a P -E ratio of about 12 .2x. Yep. For
- 8:45an established manufacturer, a multiple of 12...
- 8:49looks incredibly cheap. I'd be tempted to buy
- 8:51that right now. And it does look appealing. Until
- 8:53you dig into the footnotes of that financial
- 8:55statement, you are looking at the basic EPS.
- 8:57But they also reported a diluted EPS. Oh, right.
- 9:00Basic versus diluted. Yeah. Basic EPS only counts
- 9:03the 10 million shares that currently exist today.
- 9:06It assumes the structure of the company will
- 9:07never change. Diluted EPS, on the other hand,
- 9:10asks a much more pessimistic question. Cheers.
- 9:13What happens if every single person who has the
- 9:15right to create a new share actually does it?
- 9:18We're talking about executive stock options or
- 9:22Convertible bonds or warrants like financial
- 9:25instruments that give employees or early investors
- 9:28the right to just print new shares out of thin
- 9:30air Exactly. Think of the company's total earnings
- 9:33as a pizza. OK. I like pizza. Right now, that
- 9:36pizza is sliced into 10 million pieces. But management
- 9:39holds options that let them print millions of
- 9:41new shares if the stock hits a certain price.
- 9:43Right. If they exercise those options, the size
- 9:46of the pizza does not change. But it suddenly
- 9:48gets sliced into 12 or 13 million pieces. So
- 9:51your individual slice, your earnings per share
- 9:53gets smaller. Wow. OK. I'm looking at the diluted
- 9:56numbers now. For Meridian, if you account for
- 9:59all that potential their earnings per share drops
- 10:02from $1 .80 down to just $1 .57. So run the multiple
- 10:07on that new reality. Okay, $22 divided by 1 .57.
- 10:10The PE jumps from 12 .2 to 14 .1x. And the scary
- 10:15part about this mechanism is that automated stock
- 10:18screeners and financial news tickers, they will
- 10:20frequently quote the flattering basic number.
- 10:22Because it makes the stock look cheaper and more
- 10:24attractive. Exactly. But the diluted number is
- 10:27the honest truth about your slice of the pie.
- 10:29It tells you what you are actually buying once
- 10:31all the pending claims on the company are settled
- 10:33and new shares are printed. That is wild. So
- 10:36if earnings are this easy to distort between
- 10:39cyclical peaks and sheer dilution, shouldn't
- 10:43we be looking at what the company actually owns?
- 10:46Like what happens when we stop valuing the income
- 10:49statement and try to value the balance sheet
- 10:51instead? You're talking about price to book.
- 10:53Right, let's talk about the PV ratio. So price
- 10:55to book compares the market cap of the company
- 10:57to its book equity. Book equity is essentially
- 11:00the accounting net worth of the business. Okay,
- 11:03break that down for us. Sure. If you took every
- 11:05asset the company owns, sold it all for exactly
- 11:08what the accountants say it is worth, and use
- 11:10that cash to pay off every single liability and
- 11:13debt, whatever cash is left over in a pile on
- 11:15the floor, that is the book equity. You know,
- 11:18I like to visualize Christa Book like buying
- 11:20a used car. If you evaluate a used car strictly
- 11:23based on the scrap metal value of its parts,
- 11:26you know, the doors, the engine block, the tires,
- 11:28that scrap value is the book value. But obviously,
- 11:31a running, driving car that actually gets you
- 11:33to work is worth more than a pile of scrap metal
- 11:36on a junkier scale. So that's why successful
- 11:39companies usually trade at a premium to their
- 11:41book value. Extending that used car metaphor
- 11:43is the perfect way to understand both the utility
- 11:46and the danger of the price -to -book ratio.
- 11:50Let's say that used car used to be owned by Elvis
- 11:52Presley. Oh. You are going to pay a massive premium
- 11:56for that car at auction far beyond the value
- 11:59of the scrap metal. Right. Because of the history.
- 12:02The brand appeal. Yeah. And in corporate accounting,
- 12:05that Elvis premium is called goodwill. It is
- 12:08an intangible asset. Goodwill. Yeah. When one
- 12:11company buys another company for more than its
- 12:13physical assets are worth, usually because they
- 12:16are buying a great brand name or a loyal customer
- 12:18base, the accountants have to balance the books.
- 12:21So they create a line item called goodwill to
- 12:24account for that premium. OK. So it makes the
- 12:26company look more valuable on paper. Right. But
- 12:28if people suddenly stop caring about Elvis or
- 12:30if that brand loses its appeal, that goodwill
- 12:33premium vanishes overnight. Even though the physical
- 12:36metal of the car hasn't changed at all. Exactly.
- 12:39Wow. Let's apply this to Meridian Tool Works.
- 12:42Yeah. Doing some back of the napkin math again,
- 12:45we know the market cap is roughly $220 million.
- 12:49And looking at their balance sheet, their total
- 12:51equity is $75 million. OK. So $220 million divided
- 12:56by $75 million gives us a price to book ratio
- 12:59of roughly 3x. So the market is valuing the company
- 13:03at three times its accounting net worth which
- 13:05honestly seems reasonable for a profitable manufacturer
- 13:08But you have to look at what that 75 million
- 13:11dollars of equity is actually made of under the
- 13:14hood, right? Meridian has been acquiring smaller
- 13:16competitors for years Out of that $75 million
- 13:19equity, $35 million is made up of intangibles
- 13:22and goodwill. That's the Elvis premium. It's
- 13:24an accounting plug. It isn't a factory they can
- 13:26sell. It is an inventory they can liquidate.
- 13:28No, and if the economy turns or if those acquisitions
- 13:31don't pan out, that $35 million of goodwill can
- 13:34be written down to zero by the accountants in
- 13:36an instant. The equity evaporates without a single
- 13:39dollar of actual cash leaving the company's bank
- 13:41account. To find the real safety net, you have
- 13:44to strip out the intangibles. You have to find
- 13:46the tangible book value. OK, so let's do that.
- 13:49If we take the $75 million in total equity and
- 13:51subtract the $35 million in goodwill, Meridian's
- 13:55tangible book value is only $40 million. Right.
- 13:59So recalculating. $220 million market cap divided
- 14:04by just $40 million in tangible equity. Suddenly,
- 14:07they are trading at five and a half times tangible
- 14:09book. The safety net is much further down than
- 14:12the headline ratio suggested. And this is why
- 14:14context matters so much for these ratios. You
- 14:16know, price the book is incredibly useful for
- 14:18financial institutions like the big Canadian
- 14:20banks. Why is that? Well, a bank's assets are
- 14:23mostly financial instruments, loans, mortgages,
- 14:25treasury bills. These are carried on the balance
- 14:27sheet at values very close to their actual tangible
- 14:30cash worth. The scrap metal is literally made
- 14:33of cash. Ah. OK. But if I try to use price to
- 14:36book on an asset light software company, it would
- 14:39be useless, right? I mean, a tech firm might
- 14:41have brilliant proprietary code, massive recurring
- 14:44revenue, and almost no physical assets besides
- 14:46some laptops. Its book value will be tiny. So
- 14:49its price to book ratio will look astronomically
- 14:52high, tricking you into thinking it's wildly
- 14:54expensive when it might be priced perfectly fine
- 14:57based on its cash flow. The tool has to match
- 15:00the business model. So we've seen how P .E. is
- 15:02distorted by dilution and business cycles. And
- 15:05we've seen how price to book is distorted by
- 15:07goodwill and intangible accounting. But the P
- 15:11.E. ratio has a much deeper foundational flaw
- 15:14that we haven't even touched on yet. It completely
- 15:16ignores how you paid for the business. It ignores
- 15:19the debt. Yes. Net income. The actual earnings
- 15:22in the P .E. ratio is calculated after interest
- 15:25payments are made to the bank. But the ratio
- 15:27itself gives you no indication of how heavily
- 15:29indebted the company is to generate those earnings.
- 15:32Right. Two companies can have the exact same
- 15:34PE ratio, but one might have zero debt and the
- 15:37other might be leveraged to the hilt, just teetering
- 15:40on the edge of bankruptcy. Which is terrifying.
- 15:42So to get a truly honest valuation, we need a
- 15:44metric that is completely capital structure neutral.
- 15:47We need something that evaluates the core operation,
- 15:50regardless of whether management funded it with
- 15:52equity or debt. And that brings us to EV to EBICTA.
- 15:57Enterprise value to earnings before interest,
- 15:59taxes, depreciation, and amortization. I mean,
- 16:03that just sounds like terrible Wall Street jargon.
- 16:05But enterprise value is actually a very simple,
- 16:08very intuitive concept. Yeah, think about buying
- 16:11a house. Exactly. The market cap of a company
- 16:14is just the down payment on the house. It's the
- 16:16cash you hand over to get the keys. But enterprise
- 16:19value is the full cost of the house. Right. Because
- 16:22when you buy that property, you don't just get
- 16:24the keys. You're also taking over the massive
- 16:27mortgage that the previous owner left behind.
- 16:30You have to account for that debt to know what
- 16:31the house actually costs you. And taking that
- 16:34mortgage analogy a step further, if you ignore
- 16:36that mortgage, you aren't just getting a bad
- 16:37deal. You're fundamentally misunderstanding the
- 16:40risk you are taking on. Yep. Because in the corporate
- 16:42world, if you buy an entire public company, you
- 16:44buy all their equity, the market cap, but you
- 16:46assume every penny of their debt. And well, as
- 16:49a small bonus, you get to keep whatever cash
- 16:51they currently have sitting in their checking
- 16:53account. So the formula for enterprise value
- 16:55is market cap plus debt. minus cash. Yeah. Let's
- 16:59run this for Meridian Tool Works. The market
- 17:02cap or down payment is $220 million. Then we
- 17:05add the mortgage, their total debt, which is
- 17:07$82 million. And we subtract the cash sitting
- 17:11in the till, which is $8 million. So 220 plus
- 17:1482 minus 8. That gives us an enterprise value
- 17:17of $294 million. That is the true total price
- 17:22tag to acquire the entire operation. Now we need
- 17:25the denominator EBITDA. Earnings before interest.
- 17:28taxes, depreciation, and amortization. We are
- 17:31deliberately moving back up the income statement.
- 17:33Why is that? We want to see the pure cash flow
- 17:36generated by the core business operations before
- 17:38the government takes a cut with taxes and before
- 17:41the bankers take a cut with interest. And we
- 17:43also strip out depreciation and amortization.
- 17:45Why do we ignore those? Because depreciation
- 17:47is a paper expense. If a company bought a multimillion
- 17:50dollar factory tractor five years ago, the accountants
- 17:53spread that cost out over time, subtracting a
- 17:56little bit from the earnings every year. But
- 17:58no actual cash is leaving the company bank account
- 18:01today for that tractor. So EBITDA adds that paper
- 18:04expense back in to give us a clear picture of
- 18:07the actual cash moving through the business right
- 18:09now. Makes sense. So from their income statement,
- 18:12Meridian's EBITDA is roughly $42 million. So
- 18:16we take the true cost of the house, the enterprise
- 18:18value of $294 million, and divide it by the operational
- 18:21cash flow of $42 million. $294 over $42. That
- 18:26gives us exactly 7 .0x. And think about the mechanics
- 18:29of why this metric is so powerful for comparing
- 18:32companies. A highly leveraged company with massive
- 18:35debt might look artificially cheap on a P .E.
- 18:38basis. Oh, because the debt pushes the equity
- 18:40value down, shrinking the market cap, which makes
- 18:42the down payment look tiny. Retail investors
- 18:45see a small market cap and a low P .E. and think,
- 18:47hey, It's a bargain. Exactly. They see the cheap
- 18:49down payment and completely ignore the giant
- 18:52mortgage waiting for them. EV to EBITDA forces
- 18:54you to look at the mortgage. It prices the entire
- 18:57business, assuming the debt, against the operational
- 18:59cash flow before interest payments mask the reality
- 19:02of the leverage. It levels the playing field.
- 19:04It prevents you from buying a mirage. And speaking
- 19:08of mirages, that actually brings us to the final
- 19:11valuation trap we need to discuss today. Oh,
- 19:14right. The dividend yield trap. This one is particularly
- 19:17devastating because it preys on investors who
- 19:20are just looking for safe, reliable income. So
- 19:23Meridian Toolworks pays a dividend. Let's say
- 19:26you look at your stock app, and it says Meridian
- 19:27is paying an 8 % or 9 % dividend yield. For a
- 19:31lot of people, the analysis stops right there.
- 19:34They assume they've found the ultimate income
- 19:36bargain. I hear people say all the time, hey,
- 19:38even if the stock price drops a bit, I'm getting
- 19:40paid 9 % a year just to wait. Yeah, but the mechanism
- 19:44behind that high yield is usually a warning siren.
- 19:47You have to understand how the yield is actually
- 19:49calculated. The dividend yield is just the annual
- 19:52dividend payout divided by the current share
- 19:54price. Right, so if the company pays $1 a year
- 19:56in dividends and the stock is trading at $20,
- 19:59the yield is a healthy 5%. Now imagine, the company
- 20:02reports terrible cash flows. The institutional
- 20:06investors panic and sell off the stock en masse.
- 20:09The share price plummets from $20 down to $10.
- 20:13Ouch. But the board of directors hasn't officially
- 20:15held a meeting to change the duoden yet, so the
- 20:17payout is technically still listed at $1. Oh,
- 20:20man. So run the new math. $1 divided by a $10
- 20:24share price. The yield just mathematically spiked
- 20:27to 10 percent. And that 10 percent yield isn't
- 20:30a gift from the market. It is a mechanical death
- 20:32spiral. The share price dropped because the market
- 20:35knows the cash flow is terrible. When the yield
- 20:38skyrockets artificially like that, the market
- 20:41is actively forecasting that the company will
- 20:43soon be forced to cut or entirely suspend the
- 20:45dividend to save cash. The market is saying.
- 20:48They can't afford this jump ship. Exactly. Relying
- 20:51on the phrase the yield is high is not an analysis.
- 20:54You always have to ask why the yield is high
- 20:56and what chain of events caused the share price
- 20:58to drop. You have to look at the payout ratio
- 21:01and the free cash flow to see if the company
- 21:02is actually generating enough money to cover
- 21:04the check they are promising to mail you. That
- 21:06is so important. So let's wrap this up and summarize
- 21:09the mechanisms we've discovered today. Value
- 21:12ratios are just tools. They are not verdicts.
- 21:15Right. You have to know exactly what inputs are
- 21:17feeding into them. We learned that trailing PE
- 21:20tells you about a past that might not exist anymore,
- 21:23while forward PE is relying on analysts who are
- 21:25just guessing at the future. And we saw how enterprise
- 21:28value to EBITDA cuts through the dangerous illusion
- 21:31of leverage by forcing you to price the entire
- 21:34capital structure of the business, debt included.
- 21:37And crucially, we exposed the mechanics of the
- 21:39cyclical value trap. The cheapest -looking multiple
- 21:42for a resource stock almost always arrives at
- 21:45the absolute peak of its earnings cycle right
- 21:47before the commodity crashes. Because a low multiple
- 21:50usually means the market sees a massive risk
- 21:52on the horizon. But I want to leave you with
- 21:54a final slightly mind -bending thought about
- 21:56the limitations of absolutely everything we discussed
- 21:59today. Oh, I like this one. Every single value
- 22:01ratio we unpacked, PE, price to book, EV to EBITDA.
- 22:05They all inherently rely on the balance sheet
- 22:08and reported earnings to determine what a fair
- 22:10price should be. They require audited, documented
- 22:13numbers that fit into very strict accounting
- 22:15rules. But under current accounting standards,
- 22:18some of the most valuable things a company can
- 22:20possess are completely invisible on the balance
- 22:23sheet. Yeah. Internally developed brands, highly
- 22:27loyal customer networks, self -generated algorithms,
- 22:31corporate culture. I mean, you cannot... put
- 22:34a firm accounting value on a brand identity that
- 22:36was built organically over 20 years of exceptional
- 22:40service. No, you can't, because the company didn't
- 22:42buy that brand from someone else. There is no
- 22:45goodwill premium to record. It simply doesn't
- 22:48exist in the book Equity. So think about what
- 22:51that means. If a company's single most valuable
- 22:53asset is literally unrecorded by the accountants,
- 22:57might a stock that looks historically expensive
- 22:59on paper actually be the greatest hidden bargain
- 23:02in the entire market. It's a huge blind spot.
- 23:05Because the market is pricing in a massive, invisible,
- 23:08highly profitable asset that the rigid mathematical
- 23:10ratios are just completely blind to. It just
- 23:12reminds us that the numbers are just a proxy
- 23:14for reality. They never tell the whole story.
- 23:17Something for you to ponder before you place
- 23:19your next trade. Because as we saw today, relying
- 23:22on value ratios is a lot like relying on an x
- 23:25-ray machine to diagnose a complex illness. Sometimes
- 23:28the picture you get is crystal clear. Sometimes
- 23:31the most important life -saving detail is the
- 23:35exact thing the machine was never designed to
- 23:37see in the first place.