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SpaceX Falcon Heavy Update and Tesla Brews Beer · Elon Musk Podcast

• 0:01
  Hello and welcome back to another episode of the Elon Musk
• 0:04
  podcast. I'm your host, William Walden,
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  tech entrepreneur and founder. In today's episode, we're going
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  to unpack Elon Musk's Tesla and their latest offering.
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  And no, it's not another electric vehicle.
• 0:19
  It's actually a limited edition set of beers that you could
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  drink, retailing for a hefty $150.00.
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  We'll also touch upon the contrasting fortunes of Elon
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  Musk and Bernard Arnault, owner of luxury conglomerate LVMH, and
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  how Tesla's merchandising may move some people that were
• 0:40
  interested in a cyber truck to stick with it.
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  Now Tesla, the electric vehicle giant, has given us yet another
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  curveball. The company known for its
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  disruptive automotive technology is now brewing beers.
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  Yes, that's right, Tesla is releasing an exclusive set of
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  beers dubbed Tesla Cyber Beer along with a pair of ceramic
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  steins called Cyber Steins. These are specifically designed
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  to reflect the aesthetics of Tesla's much anticipated cyber
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  truck. Tesla's offering 211 ounce
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  bottles of lager with unique notes of herb, spice, tea and
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  citrus, all wrapped in an exquisitely designed gloss black
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  sleeve. And to sip these beers in style,
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  the kit also includes 2 matte black ceramic steins with a
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  design mimicking the angular structure of the cyber truck.
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  These are not just drinking vessels, but are also being
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  viewed as future collectors items.
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  The beer will start shipping in October, but there's a catch.
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  The offer is limited to individuals who are at least 21
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  years old and reside in the United States, and after adding
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  tax and about $15 for shipping, the total cost for the beer and
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  the steins is $176.63. Now, Earlier in the year, Tesla
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  has already dipped its toes in the brewing industry with a $30
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  Giga beer celebrating the opening of its Berlin Giga
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  factory. Tesla's move into alcohol isn't
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  just a one off affair, seems like a deliberate attempt to
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  diversify the brand's portfolio for the future.
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  It's a nice little trinket to have a collector's item for the
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  future. And while Tesla stock has
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  performed very well this year, increasing Elon Musk's wealth by
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  approximately $100 billion, Bernard Arnault of LVMH is
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  seeing a downturn in his fortunes.
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  Arno's estimated net worth fell by more than $5 billion
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  recently, mainly due a decline in the LVMH stock.
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  The luxury conglomerate posted weaker than expected sales,
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  indicating challenges in the luxury sector amid global
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  economic shifts. Arno and Musk have often been
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  neck and neck in the race for the title of the world's richest
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  person. But as Tesla diversifies into
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  areas traditionally dominated by luxury brands like LVMH, we must
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  wonder as Tesla's entry into high end merchandising like
• 3:01
  cyber beer. In additional pressure point to
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  Bernard Arnault. Now, let's not forget that this
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  is not Tesla's first safari into merchandising.
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  The automaker had early released a $250 bottle of tequila shaped
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  like a lightning bolt. Although they had initially
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  filed the name for the liquor teslaquila, they had to drop the
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  idea due to industry regulations.
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  Tesla's merchandising gamuts are more than just stunts.
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  They offer unique, limited edition items that align with
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  the company's brand identity. And the diverse range of
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  products from Tesla seems to extend the company's ethos into
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  other aspects of lifestyle as well.
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  Whether it's a gigafactory themed beer or lightning bolt
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  shaped tequila, Tesla's merchandise feels like an
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  extension of the futuristic disruptive brand image.
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  Now, the divergent in fortunes between our No and Musk isn't
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  just about beers and luxury products, it's a sign of how
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  different industries are responding to the current global
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  economic environment. LVMH is feeling the pinch from
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  weakening consumer trends, especially in its key markets
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  like China. And on the other hand, Tesla
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  seems to be riding high in the diversification strategy which
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  seems to be paying off. Luxury sector in the tech
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  industry often cater to a similar clientele who are
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  willing to pay a premium for high quality exclusive products.
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  So when Tesla moves into the merchandising game, could it be
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  stealing some of another luxury markets Thunder?
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  It's kind of an intriguing question to think about.
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  And shifting gears a little bit, NASA recently launched the
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  Psyche mission aboard a Falcon Heavy SpaceX rocket.
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  It's headed toward a unique asteroid between Mars and
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  Jupiter. It's embarked on an ambitious 6
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  year journey that could change our understanding of our whole
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  solar system as viewed by solar powered propulsion and propelled
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  by state-of-the-art thrusters. This spacecraft aims to collect
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  data from the asteroid Psyche, which is believed to be an
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  exposed planetary core. Now this groundbreaking mission
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  could offer crucial insights into the violent history of
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  planetary formation and even the early solar system and how the
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  Earth was formed. This sets up the stage for
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  future space expeditions as well.
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  Now, spacecraft propulsion technologies are continuously
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  advancing, and the Psyche mission is a case in point.
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  It utilizes solar electric propulsion to journey through
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  space, A more efficient form of travel compared to traditional
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  chemical rockets like Spacex's Falcon Heavy and Falcon 9 and
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  Starship. Now, this kind of propulsion
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  uses electromagnetic fields to accelerate ions of xenon gas,
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  offering the potential for higher speeds and greater
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  maneuverability. Now, a spacecraft is estimated
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  to accelerate to speeds of up to 124,000 mph, A considerable feat
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  that could influence the engineering of future deep space
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  missions. And the mission also includes a
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  cutting edge optical communication system called
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  DSOC, or the Deep Space Optical Communication System.
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  This system uses a near infrared laser to transmit data, offering
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  ten to 100 times the bandwidth of conventional radio wave
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  systems that NASA currently uses.
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  Now, what this means for space exploration is a huge deal.
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  Higher data rate returns could facilitate more sophisticated
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  scientific experiments, not to mention enable smoother
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  communication for future human missions.
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  To the moon for something like the Artemis program, or to Mars
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  with something like Spacex's Starship, this could be a game
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  changer, opening up doors to more ambitious projects like
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  manned missions further out of the solar system or district
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  asteroid mining. Now NASA's Psyche mission isn't
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  just a scientific exploration, it's a technological trial run
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  for what could be the next era of space exploration.
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  With advanced propulsion systems and breakthrough communication
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  technologies on board, Psyche could be a milestone in
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  humankind's external quest to explore our final frontier of
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  space. And as such, the mission has
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  wide reaching implications for future space travel.
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  Taking it not just a venture to watch, but a cornerstone for
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  what may come next in our journey through this cosmos.
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  Thank you so much for tuning into this episode of the show.
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  Now don't forget to hit the subscriber The follow button on
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  your preferred podcast platform. It's free, takes just a second.
• 7:18
  And remember, each episode is around 10 minutes or less, so
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  this helps you stay informed quickly.
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  Please take care of yourselves and each other and I'll see you
• 7:27
  in the next one.