SHIFTHEADS: Say Their Names First: Air Canada Crash Fallout

Shane Hewitt and The Nightshift · Mar 28, 2026 · 9m

Air Canada CEO Michael Rousseau's English-only statement after two pilots died had a problem that had nothing to do with language. It had to do with order. The names should have come first. Andrew Caddell says the criticism of Rousseau is fair and the timing of the politicians who piled on was tasteless. Both things can be true.

What is it like to realize a CEO has been through this exact situation before and apparently taken nothing from it? In 2021 Rousseau spoke to the Chambre de Commerce in Montreal entirely in English and told the francophone audience that he had lived in the city for…