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Jinwon Kim, "Koreatown, NYC: The Consumption of a Transnational Brand" (NYU Press, 2026)

How Manhattan's Koreatown functions as a new ethnic enclave

In the past decade, Korean entertainment has gained global recognition, with Korean movies and TV shows winning Oscars and Emmys, and K-Pop groups becoming wildly popular. In Manhattan, Koreatown has become a popular destination for both locals and tourists, drawing them in with its bars, restaurants, and day spas. In Koreatown, NYC: The Consumption of a Transnational Brand (NYU Press, 2026), Jinwon Kim argues that Manhattan's Koreatown has become a new type of ethnic enclave, what she dubs a "transclave." This commercialized ethnic…

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