Latest / Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a Survey Became a Lead Generation Engine
In this episode, Lucas and Luna explore a fresh angle in content marketing: using original survey data as a lead generation engine. They break down a specific case where a B2B software company turned a modest survey of 400 industry professionals into a report that generated 1,200 qualified leads in six weeks. The episode covers the entire process: designing questions that yield quotable insights, packaging the data into a visually compelling asset, gating it effectively, and promoting it through a combination of organic and paid channels. Lucas explains why original data has become a trust…
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