Latest / Craft Brewery Financial Training Podcast
Q&A with Julie Rhodes, Craft Brewery Sales & Marketing Expert
In today's episode, we talk to Julie Rhodes from Not your hobby marketing. Julie is a beer industry sales and marketing expert. She has over 20,000 hours of experience in brand management, wholesaler management, and using data-driven results to help breweries grow sales.
Topics covered in this episode:
How to use brewery sales and marketing fundamentals to navigate the Covid-19 crisis
Essential skills needed most today: Agility, innovation, and flexibility
Tactics and lessons learned for remote beer sales
Tips to build strong relationships with wholesalers and retailers
Best practices for…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.