Latest / Shane Hewitt and The Nightshift
NEW - The World Cup Case Against Social Media Doom
FIFA World Cup 2026 is putting Canada on the world stage, and the cost is real: BC alone is on the hook for up to $114 million after revenue offsets, and a two-hot-dog-two-pop combo just got discounted to $51.75. The numbers are what they are.
What the numbers don't capture is a Japanese fan in front of a camera who says he cannot speak English, then says he is excited, then says Japan, and means all of it completely. Or the 6-nothing win over Qatar that had fans inside the stadium comparing it to the 2010 Winter Olympics.
The conversation underneath all of it is simpler than the economics…
The skinny
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