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KW Modular Launches for Agents | Real Estate News
Scott Malouff, after scouting modular housing factories across Europe and Asia, is launching KW Modular — a new initiative for Keller Williams agents to master and market the fastest-growing construction trend. With modular homes offering 10-25% savings and build times slashed to 3-5 months, Malouff aims to position agents as the front-line champions of affordable, modern homeownership. Despite hurdles like zoning and land prep, KW Modular’s 12-step virtual course and monthly webinars will equip agents to navigate the industry’s projected 6.5% growth by 2030 — turning modular from niche to…
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