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Reena Goodwin on PR, AI Discovery, and Why Reputation Still Drives Business Growth
Reena Goodwin, founder and CEO of FACTEUR PR, shares how she built a specialized communications agency focused on women’s health, wellness, and aesthetics. She explains why strong positioning can help businesses stand out, attract better-fit clients, and build lasting authority in their market. Reena also discusses how public relations has changed since her early career at Columbia Records, including the rise of podcasts, Substack, influencers, and independent media. The conversation explores why relationships remain central to PR, how business owners can benefit from narrowing their focus…
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