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STR Outlook 2026: Why Travel Demand Is Strong Despite Economic Uncertainty
What happens when consumer confidence is shaky, global tensions are rising, and yet… travel demand keeps growing? In this episode of The STR Data Lab, AirDNA’s Jamie Lane sits down with Tourism Economics President Adam Sacks to unpack one of the most important—and confusing—trends shaping the short-term rental and lodging industry right now: resilience in the face of uncertainty.
From stronger-than-expected hotel performance in early 2026 to the shifting dynamics of international travel, this conversation reveals why traditional economic signals aren’t telling the full story anymore. Instead…
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